149 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Business
    • 4.9 • 78 Ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

    AMZPPC #130: Your Guide to Amazon Prime Day 2021

    AMZPPC #130: Your Guide to Amazon Prime Day 2021

    Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more.  

    We'll see you in The Badger Den!  

    1:05 Intro 

    3:47 Preparing for Prime Day 

    8:30 Preemptive Optimization 

    10:20 Budgeting for Prime Day 

    15:04 Managing Prime Day Bids 

    17:45 Timing Your Adjustments 

    20:08 Special Campaigns for Prime Day 

    25:07 Closing Thoughts 

    27:40 Secret Post-Show Message  

    Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-prime-day/ 

    All our episodes and show notes are available at https://www.adbadger.com/podcast



    Ad Badger Version 2: https://www.adbadger.com/pricing/

     

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

    Host and Executive Producer: Michael Erickson Facchin  

    Senior Producer: Nancy Lili Gonzalez  

    Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

    Graphic Designer: Emma Walker  

    Content Writer: Vincent Gulliver

    • 32 min
    [Badger Bite #17] The Dreaded Amazon Keyword Constriction

    [Badger Bite #17] The Dreaded Amazon Keyword Constriction

    In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in your Amazon campaigns. Learn what keyword constriction is, why it happens, and how to stop it so all of your keywords can thrive.

    We'll see you in The Badger Den!

    Links & Resources Companion blog: https://www.adbadger.com/blog/amazon-ppc-education/keywords-per-amazon-ad-group/ 

    All our episodes and show notes are available at https://www.adbadger.com/podcast​​​​​ 

    Ad Badger Version 2: https://www.adbadger.com/pricing/​​​​  

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ   

    Host and Executive Producer: Michael Erickson Facchin 

    Senior Producer: Nancy Lili Gonzalez 

    Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) 

    Graphic Designer: Emma Walker 

    Content Writer: Vincent Gulliver

    • 11 min
    AMZPPC #129: Search Term Impression Share Reports in Amazon PPC

    AMZPPC #129: Search Term Impression Share Reports in Amazon PPC

    Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.  

    We'll see you in The Badger Den!  

    Links & Resources  

    Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/ 

    All our episodes and show notes are available at https://www.adbadger.com/podcast​ 

    Ad Badger Version 2: https://www.adbadger.com/pricing/​ 

    Junglr: https://www.junglr.com/​  

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

    Host and Executive Producer: Michael Erickson Facchin  

    Senior Producer: Nancy Lili Gonzalez  

    Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

    Graphic Designer: Emma Walker 

     Content Writer: Vincent Gulliver 

    Highlights:

    1:05 Intro 

    4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report 

    12:26 Finding your True Search Volume 

    17:04 Things to Think About with the Search Term Impressions Share Report 

    22:11 How to Optimize for Impressions 

    25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms 

    32:04 ASIN-Targeting Search Terms 

    36:32 Closing Thoughts

    • 39 min
    AMZPPC #128: How to Scale your Amazon PPC Account

    AMZPPC #128: How to Scale your Amazon PPC Account

    Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon.

    This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like.

    We'll see you in The Badger Den!



    Links & Resources 

    Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Ad Badger Version 2: https://www.adbadger.com/pricing/
     

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  



    1:40 Intro

    2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns

    11:35 Scaling your Worse-Than-Target ACOS campaigns

    16:59 Product Page Improvements

    20:14 Scaling with New Campaigns

    28:37 Changing Bidding Strategies when Scaling

    29:30 Closing Thoughts



    Host and Executive Producer: Michael Erickson Facchin  

    Senior Producer: Nancy Lili Gonzalez  

    Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

    Graphic Designer: Emma Walker  

    Content Writer: Vincent Gulliver

    • 31 min
    AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

    AMZPPC #127: How You Can Approach Seasonality in Amazon PPC

    With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.  

    Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns. 

    We'll see you in The Badger Den!  

    Highlights:  

    1:05 Intro 

    7:57 Different Types of Amazon Seasonality 

    11:13 Structural Approaches to Amazon Seasonality 

    15:30 Seasonal Budget and Bidding Strategies 

    22:35 “Hibernating” Amazon Campaigns 

    25:49 Seasonal Keyword Strategy 

    31:12 Storing Your Seasonal Data 

    34:38 Closing Thoughts 

    36:40 Secret Post-show Message  



    Links & Resources  

    Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/

    All our episodes and show notes are available at https://www.adbadger.com/podcast  

    Ad Badger Version 2: https://www.adbadger.com/pricing/  

    AMZ Pathfinder: https://www.amzpathfinder.com/  

    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  



    Host and Executive Producer: Michael Erickson Facchin  

    Senior Producer: Nancy Lili Gonzalez  

    Video and Audio editor: Pedro Moreno  (pedrojmr13@gmail.com)

    Graphic Designer: Emma Walker  

    Content Writer: Vincent Gulliver

    • 38 min
    AMZPPC #126: Getting the Most Out Of Amazon Reporting

    AMZPPC #126: Getting the Most Out Of Amazon Reporting

    The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions.  

    We'll see you in The Badger Den!  



    Links & Resources 

    Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/

    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Ad Badger Version 2: https://www.adbadger.com/pricing/



    1:05 Intro 

    4:01 How Not to Report 

    7:53 Strategic Mission 

    10:37 Trend Analysis 

    13:25 Learning from your Amazon Reports 

    17:33 Campaign Improvement with Amazon Reports 

    18:50 Closing Thoughts  



    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ  

    Host and Executive Producer: Michael Erickson Facchin  

    Senior Producer: Nancy Lili Gonzalez  

    Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)  

    Graphic Designer: Emma Walker  

    Content Writer: Vincent Gulliver

    • 19 min

Customer Reviews

4.9 out of 5
78 Ratings

78 Ratings

I Work Out Alot ,

Huge fan of the PPC Den

If you were to tell me a year ago that my favorite podcast would be work related, I would have said you’re nuts! Here we are now, and I can’t miss a single episode of the PPC Den. I’m an Amazon PPC manager myself, and this is the first time I’ve felt apart of a community centered around the niche that is Amazon PPC. I’m full blown team badger now. Thanks Mike!!!

sssmikey ,

Long Time Badger Fan

Consistently delivering actionable insights. Every week there are new topics and new strategies covered. Loving it!

I’ve been a long time listener and have been in the Amazon game for a long time. This show is my go to for tips and tactics to level up my game.

With Amazon the game is always changing and Ad Badger is always addressing these new shifts in the marketplace.

Need a resource on a ton of Amazon topics? Look no further this is it.

Mo_K_1111 ,

10 STARS 🌟 AWESOME PODCAST!

I can’t thank Michael, Ad Badger and this podcast enough. The wealth of knowledge that they deliver is amazing and worth its weight in gold. If you are an Amazon seller and want to learn about ppc, you NEED this podcast in your life.

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