PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
  • 5.0 (10)
  • MARKETING
  • UPDATED WEEKLY

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

  1. EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley

    49M AGO

    EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley

    In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relationships, the challenges of AI in marketing, and the value of sharing mistakes to foster a learning environment. The conversation emphasizes the need for psychological safety in teams and the importance of building strong client relationships based on transparency and understanding. Takeaways: Not every new bit of business is good for your business.Understanding profit margins is crucial before onboarding clients.Communication is key to resolving issues quickly.Red flags in clients don't mean they're bad; they may just need more development.Building a supportive team environment fosters growth and learning.Mistakes are valuable learning opportunities in the PPC industry.AI should not replace fundamental campaign structures.Psychological safety allows for honest discussions about mistakes.Client relationships can improve through transparency and collaboration.It's important to share experiences of failure to help others grow. Chapters 00:00 Introduction and Background 02:47 The Importance of Discovery Calls 05:49 Identifying Red Flags in Client Relationships 08:46 Learning from Mistakes and Team Dynamics 11:47 The Role of Management in Mistake Recovery 14:48 Client Communication and Expectations 17:47 Conclusion and Key Takeaways 21:25 Navigating Client Conversations 23:52 Understanding Client Needs and Expectations 27:23 The Importance of Team Support 30:02 Common Mistakes in PPC Campaigns 34:27 The Value of Sharing Mistakes 37:12 From Setbacks to Success Find Chris on ⁠LinkedIn⁠ The tool I mentioned to calculate Revenue (or Profit) on investment Sponsor Chris to raise money for Park Run PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live ⁠event is on February 5th Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

    44 min
  2. EP329 - Fired from My First PPC Job ft Jack Hepp

    OCT 21

    EP329 - Fired from My First PPC Job ft Jack Hepp

    In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundamentals of marketing, especially when using AI tools. The conversation highlights the significance of human involvement in marketing strategies and the lessons learned from mistakes. Takeaways Networking at conferences can lead to valuable connections.Jack's journey into digital marketing began in 2015.Getting fired from his first job taught Jack important lessons.Communication breakdowns can lead to significant mistakes.Building a strong professional network is crucial for career growth.Overcoming setbacks can lead to new opportunities.AI can simplify tasks but should not replace human insight.Understanding the fundamentals of marketing is essential.Transparency in communication can help resolve issues.Mistakes are part of the learning process in any career. Chapters 00:00 Introduction and Networking at Conferences 03:01 Jack's Journey into Digital Marketing 05:58 The First Major Mistake: Getting Fired 08:52 Communication Breakdowns and Lessons Learned 11:58 The Importance of Networking 14:56 Overcoming Setbacks and Finding New Opportunities 17:54 The Role of AI in Marketing 21:07 The Human Element in AI-Driven Marketing 23:58 Final Thoughts and Key Takeaways Find Jack on LinkedIn Join ⁠PPCChat Slack⁠ Join ⁠PSA Slack⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live event is on October 22nd / February 5th Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    34 min
  3. EP328 - Account Structures & PMax Fails ft Susan Yen

    OCT 15

    EP328 - Account Structures & PMax Fails ft Susan Yen

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns, and the necessity of transparency and accountability in client relationships. Susan emphasizes the importance of testing, learning from mistakes, and the evolving role of AI in marketing, advocating for a balance between automation and human creativity. Takeaways Susan has over eight years of experience in PPC and performance marketing.She emphasizes the importance of a holistic approach to marketing strategies.Account structuring is crucial for successful PPC campaigns.Performance Max campaigns require careful setup and monitoring.Transparency with clients about mistakes fosters trust and accountability.Testing and adaptation are essential in the ever-changing marketing landscape.AI should assist, not replace, human creativity in marketing.Mistakes are learning opportunities that should be openly discussed.Proper training in fundamentals is necessary before using AI tools.The role of PPC experts remains vital in the age of AI. 00:00 Introduction and Background 02:58 The Importance of Account Structure in PPC 05:50 Celebrating Mistakes and Learning from Them 08:45 Navigating PMAX Campaigns and Conversion Tracking 11:51 Transparency and Client Communication 14:54 Setting Expectations and Embracing Change 18:21 Client Communication and Accountability 22:21 Learning from Mistakes and Team Management 24:57 The Role of AI in Marketing 33:26 The Importance of Fundamentals in PPC Find Susan on LinkedIn, SearchLab, PPC Real Talk Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    40 min
  4. EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef

    OCT 8

    EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef

    Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the role of managers in fostering a supportive work environment. The conversation also touches on best practices in PPC campaign management and the significance of authenticity in marketing. Aisha emphasizes the need for a positive work culture that encourages team members to learn from their mistakes without fear of repercussions. Takeaway Learning from mistakes is crucial in the marketing industry.Effective communication with clients is essential during crises.Managers should create a supportive environment to reduce anxiety in their teams.Over-segmenting PPC campaigns can dilute effectiveness.Authenticity in marketing helps build trust with clients and audiences.It's important to encourage team members to take calculated risks.Career progression should be based on readiness, not just ambition.Mistakes are part of the learning process in digital marketing.Ayisha's motto: 'Get clicks or die trying.' Chapters 00:00 Introduction to Aisha and Paddle Sports 02:54 Learning from Mistakes: Aisha's F Up Story 05:51 The Impact of Oversights in PPC Campaigns 09:00 Client Communication and Damage Control 11:56 Lessons Learned and Moving Forward 14:52 The Role of Managers in Team Dynamics 17:59 Best Practices in PPC Campaign Management 20:53 The Importance of Authenticity in Marketing 23:53 Encouraging a Positive Work Environment 26:48 Career Progression in Digital Marketing 29:59 Conclusion and Future Engagements Find Ayisha on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    37 min
  5. EP326 - When Best Practices Backfire ft Aashna Makin

    OCT 1

    EP326 - When Best Practices Backfire ft Aashna Makin

    Summary In this episode of PPC Live, Anu Adegbola interviews Ashna Mackin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Ashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes the need for transparency in the industry regarding mistakes and the significance of learning from them. Ashna shares valuable insights on navigating challenges in advertising and the importance of caring about the work being done. Takeaways Aashna emphasizes the importance of taking ownership of campaigns.Never make significant changes on a Friday to avoid unmonitored errors.Mismatched landing pages are a common issue in PPC.Best practices should be adapted to the specific client context.Transparency about mistakes can foster a supportive work environment.Understanding the client's industry is crucial for effective PPC management.Automation should not replace human oversight in advertising.Mistakes are learning opportunities that should be openly discussed.Caring about the campaigns leads to better outcomes. Chapters 00:00 Introduction to Ashna Mackin 02:58 Early Career Mistakes and Lessons Learned 09:57 Navigating Mistakes in PPC Management 14:57 Common Errors in Advertising 20:59 The Importance of Discussing Mistakes 27:00 Final Thoughts and Advice Find Aashna on ⁠LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    32 min
  6. EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

    SEP 24

    EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

    In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape. Takeaways The importance of a thorough handover process to avoid mistakes.Automation should be used as a tool, not a crutch.Effective communication within teams is crucial during crises.Learning from mistakes is essential for growth in any career.Client relationships can be strengthened through transparency and collaboration.AI should assist, not replace human judgment in marketing tasks.Mistakes can lead to valuable lessons and improved processes.Maintaining a calm demeanor as a leader helps manage team panic.Understanding the client's perspective can improve agency-client relationships.Regularly reviewing and celebrating past successes can combat imposter syndrome. Chapters 00:00 Introduction and Background 04:45 The Importance of Team Communication 09:57 Learning from Mistakes in Performance Marketing 15:02 Client Relationships and Trust 20:08 Leadership and Crisis Management 21:51 Effective Communication in Teams 22:48 Learning from Mistakes 24:43 The Importance of Data and Automation 26:33 Understanding Client Relationships 27:27 Common Pitfalls in AI Usage 30:32 The Value of Mistakes 32:32 Managing Team Reactions to Errors 35:37 Career Reflections and Growth Find Inderpaul on LinkedIn Intervier with Ed Sheeran: Part 1 Part 2 Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    44 min
  7. EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

    SEP 17

    EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry Takeaways Adrienne emphasizes the importance of transparency with clients.Mistakes in PPC can lead to valuable lessons.AI should be treated as a coworker, not a replacement.Guardrails are essential to prevent mistakes in advertising.Efficiency should not come at the cost of detail.Reporting in PPC needs to evolve beyond basic metrics.Sharing failures can help others learn and grow.The industry is shifting rapidly, requiring constant adaptation.Accountability is key in maintaining client trust.Success in PPC is built on a foundation of learning from failures. Chapters 00:00 Introduction to Adrienne Shaver 05:01 Learning from Mistakes in PPC 11:57 Guardrails and Accountability in Advertising 16:57 Understanding AI in Advertising 21:02 Shifting Best Practices in PPC 24:46 The Importance of Sharing Failures 26:44 Career Reflections and Future Aspirations Find Adrienne on ⁠LinkedIn⁠ Join PPCChat Slack Join PSA Slack Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    34 min
  8. EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

    SEP 10

    EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies. Takeaways Always take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions. Chapters 00:00 Introduction to Dave Alexander and His Background 03:03 The Zombie Campaign Structure Explained 05:43 Identifying and Solving Campaign Issues 08:34 Client Reactions and Communication Strategies 11:31 Learning from Mistakes and Future Strategies 14:30 Advice for Handling Client Panic 17:24 The Importance of Collaboration Across Teams 23:03 Crafting Thoughtful Responses 26:21 Navigating Best Practices in PPC 29:11 Learning from Mistakes 33:20 Fostering Team Collaboration 40:32 The Crossover: From Court to Clicks 46:04 PLTP IntroOutro (22).mp4 Find Dave on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    46 min
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About

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

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