295 episodes

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

PPC Rockstars WebmasterRadio.FM

    • Business
    • 3.3, 15 Ratings

PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.

    Frederick Vallaeys From Optmyzr Returns!

    Frederick Vallaeys From Optmyzr Returns!

    Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.

    • 32 min
    Learning Strategist John Lee

    Learning Strategist John Lee

    John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.

    John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

    • 32 min
    The Last Frontier Of Web Marketing with Gianpaolo Lorusso

    The Last Frontier Of Web Marketing with Gianpaolo Lorusso

    Gianpaolo Lorusso is one of the first Italian web professionals who got involved in search engine optimization in late '90. Now he believes in bettering user experience to increase conversions is the last frontier of web marketing. Since then he has been working on several large web projects for some renowned Italian and multinational companies as well as NGO / Non Profit organizations. At the beginning as a marketing manager of one of the leading Italian web agencies and, since 2008, as a freelance professional in web marketing and CRO.

    • 31 min
    Hennessey Digital with Navah Hopkins

    Hennessey Digital with Navah Hopkins

    Navah Hopkins is the Director of Paid Media at Hennessey Digital, an integrated digital marketing agency helping our customers own their markets via PPC, SEO, CRO, PR, and Content. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media, as well as leading a team of paid search and paid social champions. Prior to joining Hennessey, she served as Services Innovation Strategist for WordStream, working across the international book of SMBs and the agencies who serve them. In this role, she identified accounts facing obstacles, helped customers overcome these obstacles, and relayed feedback to the customer success, product, and ad partner teams so all could proactively empower clients to profit. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

    • 32 min
    Take Some Risk Inc. With Duane Brown

    Take Some Risk Inc. With Duane Brown

    Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in London, UK.

    After London, Duane went traveling in Asia for 10 weeks and then came back to Canada and got a job with Unbounce. That job allowed him to work on more PPC landing pages than any marketer in the world. He now lives in Montreal, Canada helping ecom & SaaS brands grow through data, CRO and marketing.

    • 31 min
    Optmyzer with Fredrick Vallaeys

    Optmyzer with Fredrick Vallaeys

    Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

    • 33 min

Customer Reviews

3.3 out of 5
15 Ratings

15 Ratings

Allen from Dallas ,

Poorly produced

Stumbled across this podcast and I’ve listened to about 4-5 episodes. Although sometimes the content is good, and the guests are famous, I can’t get over how poorly produced this podcast is. The mics used to record this are not of good quality, and it appears that this podcast isn’t even edited. The host doesn’t turn off his microphone when he’s done speaking, so you can hear his lips and saliva making noise the entire time the guest is talking. He’s not terribly great at interviewing either. I would really only listen to it again if the topic intrigued me, because you have to put up with a poor presentation in order to get good info.

Mike Freedman ,

The Very Best Podcast on PPC Marketing

David Szetela is a true search marketing expert and a very strong podcast host. The tactics you’ll learn from PPC Rock Stars are powerful ideas that improve ROI and can help you reach your PPC goals. Very few podcasts can add to your bottom line in such concrete ways. If you’re interested in search marketing, subscribe to PPC Rockstars.

lendumore ,

This host is HORRIBLE!!

I'm new to search, just passed my cert and thought I could get some real-world knowledge from this podcast, unfortunately, the sound of this guys dry mouth, awkward transitions, excessive commercials, barking dogs, and breathing into the mic, make this almost unbearable to listen to! Dude..please read these comments and tighten up your presentation, I'm so close to just deleting these out of my itunes library becasue you have all but ruined the content that's being delivered. Listen to the "customer types and paid search" episode and you'll see what I'm talking about..please edit your episodes before uploading them to itunes. If I had two extra arms, I'd give this 4 thumbs down...

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