PR and Affiliate Marketing are Merging, a discussion with Blagica Bottigliero Profitable Performance Marketing

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).
We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in the affiliate space (managing the Orbitz affiliate program back in the day) and having significant experience and success in the PR world with her time at Edelman. She also has significant experience in social marketing as well.
Oh, did we mention she won an Emmy for her marketing? It's true.
On today's episode we discuss the following topics:
The general merging ofAffiliate Marketing and PR, and how that impacts affiliates, PR professionals, and advertisers
How Affiliate Marketing and Public Relations are very similar in relationship building and pitching/recruiting publishers
How the advancing technology of the affiliate channel can help PR firms and professionals track way more than they have before and protect the top-of-funnel publishers and track outside of pixels
How affiliate marketing can increase the speed and reach of PR campaigns
How we need to change our KPIs to measure in this new world
You can reach out and follow Blagica on LinkedIn.
And don't forget to read our blog posts on the subject:
Welcoming Public Relations to the Affiliate Marketing Party
Affiliate Marketing Can Boost the Speed of Public Relations
KPIs Need to Change With the Merging of PR and Affiliate Marketing
Affiliate Recruitment and PR Pitching Have a Ton in Common
Technology Available to PR Teams Through Affiliate Marketing