41 episodes

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

PR Masters Serie‪s‬ commpro.biz

    • Business
    • 3.5 • 2 Ratings

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

    PR Masters Series Podcast, Episode #42 – Cheryl Procter-Rogers

    PR Masters Series Podcast, Episode #42 – Cheryl Procter-Rogers

    About the Podcast

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today's special guest is Cheryl I. Procter-Rogers.



     





    About Our Guest

    Cheryl I. Procter-Rogers, APR, PCC, Fellow, MBA, MA

    Senior Consultant and Executive Coach

    A Step Ahead Consulting and Coaching

    With more than 40 years of experience as a communications and business strategist, Cheryl is a high-energy, dynamic, professional with a track record of success working with senior executives in a variety of business, government and nonprofit sectors around the world.  She is currently senior consultant and executive coach, A Step Ahead PR Consulting and Coaching, a Chicago-based, global practice.  She is a subject matter expert and develops and implements strategies in crisis communications, strategic planning, change management, internal communications and media relations.  She is an expert in executive communications and is a certified master coach, an International Coach Federation credentialed coach and is accredited by the Public Relations Society of America in public relations.



    She draws on her years of experience leading accelerated change and proactive communications efforts for both global, complex organizations as well as local, regional and national entities. As a trusted advisor and coach, she helps leaders navigate ambiguous and volatile environments to achieve their leadership effectiveness. Through her coaching approach, executives focus on their leadership development, corporate presence, personal branding, effective communications, work-life balance, career transitions, or time management challenges through action plans co-created to benefit themselves and their organizations.



    She has worked with a variety of corporations and organizations in a number of business sectors. She served in management and executive positions for DePaul University, HBO, Nielsen Marketing Research and Golden State Mutual Life Insurance Company. As a consultant, she has implemented strategies and designed training for clients such as Coca-Cola, Nissan, Allstate, McDonald’s, Sears, McCain Foods, Academy of General Dentistry, Sigma Gamma Rho Sorority, and Magellan Corporation, to name a few.



    She was the 2006 national president and CEO of the Public Relations Society of America (PRSA). In 2000, she was the youngest inducted into the PRSA’s College of Fellows.  She is the 2011 PRSA Gold Anvil recipient, the Society’s highest individual award presented to an individual whose work significantly advanced the profession and set high standards for the practice of public relations.  She was the 2016 president of the International Coach Federation Chicago Chapter.



    She has authored many articles, contributed to several books, been featured in many publications and is frequently quoted in the media. Her awards and honors are too numerous to mention here.  She is a member of the Public Relations Society of America, International Coach Federation, Sigma Gamma Rho Sorority, Board Source and the Television Academy (Emmys®).



    Procter-Rogers earned her bachelor's degree from Bradley University, an MBA from Keller Graduate School of Management, and a master’s degree in Leadership and Change Management from DePaul University.

    Visit: www.AStepAheadPR.com

    • 48 min
    (SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart

    (SPECIAL) PR Masters Series Podcast, Episode #41 – Joe Lockhart

    Special Episode

    Joe Lockhart knows the White House through and through.  His responses to my questions during our recent PR Masters Series podcast reflects that.  Joe described to our listeners how an effective and experienced White House press secretary prepares for a press briefing and maintains trust, integrity and transparency. 

    Judging from my interview with Joe, it’s clear to me that President Clinton was well served during Joe’s tenure as White House press secretary.  Being a White House press secretary isn’t for sissies.  It’s a difficult job being in front of an information ravishing group of reporters.  If you’re not good at your job you will be torn to shreds by the media.  And if you engage in half-truths, innuendo, gossip, rumors and fake news, you’ll be overwhelmed. 

    Joe Lockhart is the epitome of what a White House press secretary ought to be.  In fact, I would urge him to tutor all future White House press secretaries wanna be’s.  If so, the American public would be served up with the truth, which is good for our country.



    About the Podcast

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.

    About Our Guest

    Joe Lockhart, White House Press Secretary under President Bill Clinton

    Joe Lockhart is perhaps best known for his service as White House Press Secretary under President Bill Clinton from 1998 to 2000, during which time he managed daily press briefings, provided senior counsel to the President, and managed communications through the President’s impeachment proceedings. Long-time White House correspondent Helen Thomas called him “a straight shooter,” and “one of the best it’s been my honor to work with;” Susan Page at USA Today found Lockhart “direct, well-informed and trusted;” and former CBS White House correspondent Peter Maer said “if Joe Lockhart knows anything, it’s how to control a narrative.”



    Lockhart developed his knack for steering the conversation during his early career as an award-winning journalist, political strategist and public-relations consultant. Lockhart held posts as Assignment Editor at ABC News, Deputy Assignment Manager for CNN, and foreign producer reporting on the Gulf War for Skye News. He served as a press secretary for the presidential campaigns of Walter Mondale and Michael Dukakis, an aide to Senator Paul Simon, a senior advisor to the John Kerry campaign, and an Executive Vice President at Bozell Sawyer Miller, where he advised a range of high-profile corporations and institutions on media relations and political strategy.



    Lockhart is the founding partner and managing director of the Glover Park Group (GPG), a Washington, D.C. communications strategy firm. Under Lockhart’s leadership, GPG earned a reputation for providing its wide range of corporate and non-profit clients (including Microsoft, Visa and the National Football League) with agile crisis management, astute public affairs, policy, advertising and marketing counsel, and cutting-edge opinion research.



    In 2011 Lockhart was named Vice President of Global Communications at Facebook, just as the rapidly-expanding enterprise was preparing to go public. Lockhart helped the company mitigate initial public backlash to its IPO, take ownership of its story, and refortify its brand.



    In 2013, Lockhart returned to GPG, where that vision payed immediate dividends, in the form of a major expansion and move to a new headquarters. At GPG, he spearheaded the National Football League’s response to a series of public challenges. In 2016 the NFL named Lockhart Executive Vice President over

    • 45 min
    PR Masters Series Podcast, Episode #38 – Fred Cook

    PR Masters Series Podcast, Episode #38 – Fred Cook

    Overview

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Fred Cook,  Chairman, Golin & Director, USC Center For Public Relations (Los Angeles, CA).



     



    About Our Guest

    Fred Cook has worked at Golin for over 30 years. He started as an account supervisor in the Los Angeles office and moved to Chicago 15 years ago to become Golin’s third CEO. Fred credits the company culture for his long tenure with the firm.



    During his time with Golin, Cook has had the privilege to work with a variety of high-profile CEOs, including Herb Kelleher, Jeff Bezos and Steve Jobs. He has also managed a wide scope of crises for his clients, including airline crashes, product recalls, and sexual harassment.



    Fred is proud of the firm’s accomplishments, but he is even more excited about the future. The world is experiencing profound changes in demographics, globalization, multiculturalism and technology which are impacting the way people communicate with each other. To stay ahead of their changes, five years ago, Golin completely redesigned the agency by adopting a proprietary business model called g4, to deliver deeper insights, bigger ideas and broader engagement to their clients. Since that time, Golin has been named ‘Agency of the Year’ more than a dozen times.



    In 2014, Cook published “Improvise – Unconventional Career Advice from an Unlikely CEO,” which shares the wisdom he gained as a cabin boy on a Norwegian tanker, doorman at a 5-star hotel and chauffeur for drunks. In 2015, after speaking on college campuses around the world, Fred accepted an additional position with the University of Southern California as the Director of the USC Center for Public Relations at the Annenberg School whose mission is to shape the future of public relations and those who will lead it - through research, education and thought leadership.

    • 43 min
    PR Masters Series Podcast, Episode #39 – Peter Finn

    PR Masters Series Podcast, Episode #39 – Peter Finn

    Overview

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Peter Finn, Founding Partner at Finn Partners.



     



     

    About Our Guest

    Peter Finn plays the central role in the creation and ongoing initiatives of Finn Partners and the development of the practices and offices that now make up the global agency. Over the years his contributions as Founding Managing Partner have included the recruitment of key executives, and the orchestration of domestic and global acquisitions of agencies specializing in technology, health, consumer marketing, tourism, education, professional and financial services, branding, public affairs and social and digital practices. He’s developed a powerful team, acquiring top notch agencies and integrating them into the firm, building what began as a small agency in 2011 into one of the top independent agencies in the world. 



    Under Peter’s direction, Finn Partners was selected by the prestigious Holmes Report as “Best New Agency” in 2012 and later was “Midsize Agency of the Year” by PR News and Holmes Report, and was named Health Agency of the Year by the Holmes Report in 2018 and was named one of the top Health agencies in the world in 2020. Finn continues to grow rapidly and is currently ranked by the O’Dwyer’s report as the 4h largest US based independent PR firm. Through Finn’s efforts, the firm has more than quadrupled in size over the past eight years and now has 20 offices around the world with almost 800 employees internationally. 



    Prior to launching Finn Partners, Peter was Co-CEO of Ruder Finn, Inc., He first joined Ruder Finn in 1976 and played a key role since the 1980s in turning the firm into one of the largest independently owned public relations firms in the world. 



    Peter is co-founder, with his wife Sarah, and Chairman of the Catskill Mountain Foundation, one of the largest arts organizations in the upstate New York, where he continues to work with many public officials at the local, state and federal level, impacting the region’s economic development. He is the recipient of the 2017 Volunteer Lawyers for the Arts award. 



    Peter has a B.A. from Brown University and an M.A. from Columbia University.



     

    • 42 min
    PR Masters Series Podcast, Episode #40 – Michael Kempner

    PR Masters Series Podcast, Episode #40 – Michael Kempner

    Overview

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest on this Thanksgiving eve is Michael Kempner, Founder and Chief Executive Officer of MWWPR.



     



     

    About Our Guest

    Michael Kempner is the Founder and Chief Executive Officer of MWWPR, one of the nation’s largest independent public relations firms. He is a nationally recognized authority on reputation

    management, crisis management, public affairs, business to business, consumer marketing and corporate social responsibility, and has counseled some of the world’s most prominent executives,

    organizations and companies. Michael is known for his candor, commitment to community service and personal attention to client needs. He is an author and speaker on a variety of public relations, management, entrepreneurship, and marketing topics.



    An active member of his community, Michael serves as the chairman of the Manhattan Chamber of Commerce, in addition to a current member of the PR Council Board of Directors, a board member of the New York Coalition for the Homeless, Fulbright-Canada Scholarship Board and a founding Board Member of ConnectOne Bank, one of the nation’s most successful community banks (NASDAQ: CNOB). He is also active in progressive politics and issues, having played major roles in the campaigns of President Barack Obama, Secretary Hillary Clinton and currently Joe Biden.

    • 44 min
    PR Masters Series Podcast, Episode #36 – Margi Booth

    PR Masters Series Podcast, Episode #36 – Margi Booth

    Overview

    The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Margi Booth, Chairman, M Booth.



     





    About Our Guest

    Margi founded M Booth in 1985 to create innovative communications programs for highly respected consumer, lifestyle, and corporate brands. Under her leadership, the agency’s client roster has grown to include American Express, Unilever, Google, GE, Mercedes Benz, and Godiva, among others. In addition, her agency has been recognized by the Holmes Report as Creative Agency of the Year, and is one of nine companies cited in 2014 as the Best Place To Work by PR Week.



    In 2009, Margi sold her firm to Next Fifteen Communications and assumed the role of M Booth’s AWC (Active Working Chairman). In her new role, she is involved in setting the firm’s strategic direction, client counseling and new business. Margi is also working with Next Fifteen to manage its talent and acquisition strategies.



    She is a New York Women in Communications Matrix Award recipient for career advancement in public relations and was awarded the New York Public Relations Society prestigious John W. Hill Award for her demonstration of leadership in the practice of public relations. She is a founding member of the Council of Public Relations Firms, and serves as a board member of the Center To Advance Palliative Care, and the Community Resource Exchange.

    • 36 min

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