58 min
PR Power for Authors 03-28-2024 Author U Your Guide to Book Publishing
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- Books
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com.
In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence.
• What public relations can do for authors.
• Why authors need PR as part of their marketing mix.
• What the difference between PR and advertising is.
• How earned media coverage drives book sales.
• What you have to do to be prepared for public relations outreach.
• What the long-term benefit of press coverage is and how to take advantage to it.
• What your website media tab needs now and how to update it.
• What elements to add to your website media tab on an ongoing basis.
• Which social media sites to use for book influence
And, of course, much more.
Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com.
In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence.
• What public relations can do for authors.
• Why authors need PR as part of their marketing mix.
• What the difference between PR and advertising is.
• How earned media coverage drives book sales.
• What you have to do to be prepared for public relations outreach.
• What the long-term benefit of press coverage is and how to take advantage to it.
• What your website media tab needs now and how to update it.
• What elements to add to your website media tab on an ongoing basis.
• Which social media sites to use for book influence
And, of course, much more.
Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
58 min