42 episodes

PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!

PR Powerhouse with Jo Swann Jo Swann

    • Business
    • 5.0 • 1 Rating

PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!

    041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR

    041: Client Chat: Rachel Peru - A PR Powerhouse on Getting Started with PR

    Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's. 
     
    We have worked with Rachel from the beginning of her PR journey and we are super proud to see her using her voice now, as we always knew she could. A female entrepreneur, who like many others suffered from Imposter Syndrome and fear of judgement she has overcome many mindset monkeys to get to where she is today.
     
    I hope you are inspired by this chat. I continue to be inspired by Rachel and how she shows up. Go and give her a follow if you're a woman in midlife - I bet you'll love her too x
     
    We helped Rachel with her media bio - click here to get an example of one - https://www.chocolatepr.co.uk/get-your-media-bio/
     
    Rachel got many of her first PR opportunities from our membership - doors are open right now for you to join us  - https://www.chocolatepr.co.uk/membership-join/
     
    We also supported her with a 'done for you' PR campaign at the start to get her off the ground - DM me Done for You PR to find out what packages we have and how we could help you. 

     
    Connect with Rachel via:-
    www.rachelperu.co.uk
     
    https://www.facebook.com/groups/stepoutofthebubble
     
    https://www.subscribepage.com/midlife-mindset


    Connect:


    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr
     

    • 27 min
    040: Client Chat: Getting Vulnerable - Using PR To Inspire

    040: Client Chat: Getting Vulnerable - Using PR To Inspire

    In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity.
     
    Jen is an incredible passion and purpose fuelled female entrepreneur who is using her story to show others what is possible, alongside using her skills and knowledge to guide those who need a new path.
     
    Open, honest, inspirational -if you have ever wondered what it sounds like when you're super connected to your passion and purpose - this is it!
     
    We talk Imposter Syndrome, confidence issues, and finding your voice. I hope you find this as inspiring as I did. xx
     
    Follow Jen on https://www.facebook.com/jenconsciouslivingcoach
    https://www.facebook.com/lunarspiritwellbeing
    https://www.instagram.com/lunarspirit_wellbeing/

    Connect:
    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr

    • 30 min
    039: Client Chat: Living Your Brand With Events PR

    039: Client Chat: Living Your Brand With Events PR

    In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest J***s Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in the wellbeing or personal development space.
     
    Events are such a great way of building relationships, starting interesting conversations, and making inroads to actually making change happen in the way you desire as well as attracting media attention to get press coverage and PR.
    J***s has used PR for so many milestones in her business - come and hear why she chooses to do this and how it's helped power her and her business up for success. 
    To find out more about Womanifest, which takes place 17/18 September visit 
    https://www.tickettailor.com/events/womanifest/r/chocpr and https://www.facebook.com/womanifest.uk and https://www.instagram.com/womanifest.uk/
    To connect with J***s find her at https://www.facebook.com/JodesSalt and https://www.instagram.com/jodes_salt/ 
     
    Connect:
    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr
     

    • 29 min
    038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients

    038: Client Chat: How PR Got Hannah Fully Booked With Ideal Clients

    Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months.
    She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other women not feel trapped by their experiences.  Working with Hannah has been incredibly inspiring, seeing her strength (that she didn't know she had) shine through as she has got more and more connected to her mission. Seeing her have a voice in national media was amazing but seeing her get booked up as a result with ideal clients she was just perfectly suited to support was the best. Join us as Hannah shares with you her PR journey and how she learned to be more comfortable about getting visible.
     
    Follow Hannah at
     https://www.instagram.com/hannahmckimmcoaching
    https://www.facebook.com/hannahmckimmcoaching
     
    Connect:
    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr

    • 27 min
    037 Client Chat: How PR helped Louisa Ignite!

    037 Client Chat: How PR helped Louisa Ignite!

    Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this.
     
    Join us as we chat female entrepreneurship, limiting beliefs, finding your fire and having the balls to get behind your mission 100%. If you've got a story that needs to be shared and mission that needs to reach more people I reckon you'll be inspired to take some action after listening to this one! x
     
    Follow Louisa at www.mamasignited.co.uk
    www.instagram.com/mamasignited
    www.facebook.com/mamasignited
     
    Connect:
    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr

    • 21 min
    036 Let’s Make you PR-Able

    036 Let’s Make you PR-Able

    What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you build your PR-ability and also help  you communicate more powerfully with your ideal clients overall.
     
    Connect:
    https://www.facebook.com/groups/PRYouCanDoIt  
    https://www.instagram.com/jochocpr/ 
    www.chocolatepr.co.uk 
    https://www.facebook.com/chocpr
    We discuss - 
    WHO are you? WHAT’s your party THEME? WHAT are you bringing to the party with your work? What’s  different about YOUR party? What change are you here to make?
    WHAT’s your party trick? What will you be remembered for? WHY are you so passionate about INVITING PEOPLE to your party? WHY is it important people JOIN you?  
    And we explore WHAT parts of your story must you share to connect with your ideal client to create empathy and create trust in you as your ideal client's perfect trusted guide.
     
    I'd love to hear if you have any lightbulb moments! Drop me a DM on Insta and also let me know via an Insta DM if you'd like to find out more about our new StorySteps progamme which helps you nail your story in 4 weeks xx
     

    • 25 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

VietnamSarah ,

PR Gold! A Must Listen-To!

What a gold mine of PR information! Jo Swann gives such great information in an easy fun way. Will be recommending to all my business friends needing to raise their visibility!