20 episodes

Stella Bayles, co-founder of CoverageBook, hosts a new podcast for people in Public Relations.
Stella explores a hot topic in each episode and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is fun, informative and summarised in under 40 minutes, so you’re clued up as you hit the office.

PR Resolution podcast Stella Bayles

    • Marketing
    • 5.0, 3 Ratings

Stella Bayles, co-founder of CoverageBook, hosts a new podcast for people in Public Relations.
Stella explores a hot topic in each episode and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is fun, informative and summarised in under 40 minutes, so you’re clued up as you hit the office.

    How to sell in to news desks during a pandemic

    How to sell in to news desks during a pandemic

    The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we've never had a news agenda like this.


    In this episode I'm joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks in the United States and the UK.


    I interview Daniel Johnson-Kim and Rick Maughan, Heads of Editorial and Media Liaison at 72Point Inc, New York, to discuss the changes at the major news-desks and how to sensitively navigate them.


    Together, Daniel and Rick have more than 20 years experience in working with news desks in both the UK and USA. As well as Daniel being an ex journalist, designer and editor at The New York Daily News and News Corp, he and Rick now work alongside journalists and PR teams to help shape brand comms into news.


    We cover:
    How journalists are working during lock-down
    How to be a resource (not a nuisance)
    How to adapt sell-in tactics
    Tips on how to navigate news-desks
    Special Guests: Daniel Johnson-Kim and Rick Maughan.

    • 45 min
    Why FMCG PR needs to be amazon-ready

    Why FMCG PR needs to be amazon-ready

    Since the world went into lockdown, millions have turned to Amazon. The online retailer is due to release sales and profit figures on 30 April, however analysts have already forecast a sales increase of at least 22%.


    It’s been predicted that during the pandemic Amazon has experienced sales of $10,000 every second, day and night!! wow.


    Just before the pandemic was announced, I met Jim Hawker, co-founder of agency PR & marketing agency, Threepipe to find out about a new growth area for them; Amazon optimisation.


    It’s not a common skill-hire or PR service we talk about in the industry so I was keen to hear more.


    In this podcast interview Jim explains why
    Threepipe built a whole department just to focus on Amazon activity for their clients



    How their PR tactics adapt in an Amazon strategy
    Why Amazon is the new Google for FMCG brands
    Where brand reputation comes into play in a new way
    Why being bold IN TRYING new techniques doesn’t just build your clients business it can build an agency too


    This podcast was recorded just before COVID-19 hit in the UK and US, yet the insights Jim shares couldn’t be more relevant right now.
    Special Guest: Jim Hawker .

    • 37 min
    How PR should work with paid media

    How PR should work with paid media

    It's 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better?


    In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.


    Having developed her career in the paid media space, Shanna has helped hundreds of US brands grow their business through interactive and integrated campaigns.


    I wanted to find out how a leading paid agency approach earned media, where Shanna thinks paid and PR fit in the marketing mix, how the two specialisms should work together, and how powerful an integrated campaign can be for a business.
    Special Guest: Shanna Apitz.

    • 38 min
    A simple guide to attribution with russell mcathy

    A simple guide to attribution with russell mcathy

    In this episode I step out of Public Relations and interview an expert in marketing measurement; Russell McAthy.


    Russell has been helping businesses attribute success (often revenue) to various lines of marketing for years. Without his insight into customer behaviour, millions in marketing budgets are likely to have been misspent.


    The term 'attribution' has come up a lot recently in PR recently so, I wanted to get back to basics. Russell and I cover what 'attribution' means, how PR fits into overall marketing evaluation and how you can talk about it to your stakeholders.


    Russell also tells me about how an update to cookie data happening in February 2020, that is going to make a MASSIVE difference to PR and paid, and we all need to know about it!


    Get ready to learn.
    Special Guest: Russell McAthy.

    • 44 min
    Should you be affiliate marketing in 2020?

    Should you be affiliate marketing in 2020?

    We've seen a lot of development in comms techniques in 2019. However one area of digital marketing I didn't expect to hear in PR merging was affiliate marketing.


    That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense!


    I went to their office to find out how they're bringing years of influencer and publisher knowledge from PR and merging it with Will’s expertise in online affiliate and revenue share deals.


    If you haven't heard of affiliates before, don't worry. The guys explain exactly how the process works for agencies, brands and influencers.


    Rich also also explains why, as a PR agency founder he is branching into this new growth area and why it's making their current clients very happy.

    • 45 min
    PR measurement: Sentiment analysis explained

    PR measurement: Sentiment analysis explained

    Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include negative/positive slang in multiple languages?!


    Sentiment is difficult, but without it we’re not fully evaluating Public Relations. So what steps can we take to fully analyse our work?


    In this special ‘measurement month’ episode I’m joined by AMEC members and analysis experts, Steph Bridgeman, head of Experienced Media Analysts and Maya Koleva, head of Insight at Commetric to share their knowledge.


    We cover how to manually track sentiment, how machines are learning what positive and negative descriptions are in social and news posts, how to tackle international campaigns and steps you can take in your own evaluation. This really is relevant to everyone in Public Relations.
    Special Guests: Maya Koleva and Steph Bridgeman.

    • 37 min

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