Conversations about PR, social media and podcasting with Jeffrey Davis, APR and Charlie Birney
Practical Tools and Tips Episode
True to the show’s title, Jeff and Charlie spend some time sharing their favorite social media shortcuts and tricks, including how to add 100 extra characters to your LinkedIn headline. They offer an update on Voice Tweets (first mentioned in Episode 8), Instagram Reels, Medium as a content hub and more. Jeff brings up the emerging specialty of content repurposing. We’ve spent years creating new content, but much of it can be updated, repackaged and shared again.
Introducing Podville and PR Reflections on our TikTok Tammy Interview
Charlie talks about what’s new at the M Street studio (hint: a lot!) and the soft launch of a new brand: introducing Podville. Jeff reflects on the Episode 18 TikTok Tammy interview from a PR standpoint: Her long and difficult to remember Twitter handle (@Tammy59039968); how authenticity is rewarded and the time-tested media relations strategy of starting local before you take a shot at national coverage.
Meet TikTok Tammy!
You’ve seen her smile-inducing and high-energy dance moves on Good Morning America and the Steve Harvey Show, and now she’s our guest for a special episode of Practically Social! Jeff and Charlie interview Tammy Ortery, a 59-year-old high school guidance secretary from Virginia Beach who proves that people respond to positive content, in this case with millions of views. This episode was developed in conjunction with the Public Relations Society of America, Maryland chapter as part of their annual conference. Special thanks to PRSA Maryland conference chair Laurie Farrell for making this happen, along with committee members Tia Malloy, Paola Vargas-Strassner, Danita Terry, Melanie Formentin, Ph.D., and special thanks to Laurie “Roz” Reuben, Peggy Hoffman, Carol Blattau and Chapter President Lisa Coster.
Reflections on Papa Hemingway and Presidential Biographer Jon Meacham
The guys talk about the latest Edison Report on podcast listening trends and of course the upcoming interview with TikTok Tammy, who just appeared on Steve Harvey’s show with a surprise appearance by Mufasa (@mufasatweetss on Twitter and @cousinskeether on Instagram). During Episode 15 they talked about Mark Twain and how he might view podcasting, and this week they had a similar discussion about Ernest Hemingway. Finally, Charlie talks about a recent episode of All the Best, a podcast produced by Podcast Village for the George and Barbara Bush Foundation and hosted by grandson, Sam LeBlond. All the Best features interviews with George H. W. and Barbara Bush’s family, friends, former colleagues and fellow Points of Light with a special emphasis on service to others. Episode 44 with presidential biographer Jon Meacham included a few comments by Meacham that really stood out for Charlie.
Quarantined in Rehoboth
In this episode, Jeff finds himself secluded at Bernie & Allison’s house in Rehoboth Beach, DE, the perfect spot to reflect on 2020 and plan for what’s to come. With his days beginning with a walk along the boardwalk and ending with a bike ride on the Gordon’s Pond trail, Delaware’s natural beauty once again performs its magic. Charlie shares stats from the record-breaking Podfest Global Summit, where he was a featured speaker, and the guys announce a special guest for a future episode of Practically Social: TikTok viral sensation Tammy Ortery (Ramsgirl30) who has appeared on GMA with her high-energy dance videos that have been shared by Janet Jackson and Justin Timberlake as she climbed to more than 25 million views in just three months. Is Practically Social becoming a secondary launchpad for TikTok’s rising stars? We’ll see! Check out our interview (Episode 7) with Andrea Lopez, recognized by Cosmopolitan magazine as one of “14 TikTok Creators to Follow.”
Mark Twain on the Soul of the Speaker
Jeff and Charlie talk about a new Edison Research report on podcast listening time. Jeff brings up a post Charlie had been working on to find a replacement word for “intimate” to describe how a message received via a podcast is different than reading it in print. Charlie says that although he has been using intimate for quite a while, it’s not really the right word: “My point has always been that the listening experience is a truly genuine and clear way to communicate passion in a way that the written word cannot. ‘Intimate’ normally denotes revealing some aspect of personal details.” Charlie talks about coming across this Mark Twain quote about the spoken word vs. print: “the color, play of feature, the varying modulations of a voice, the laughs, the smile, the informing inflections, everything that gave that body warmth, grace, friendliness, and charm, and commend it to our affection ... is gone” when it appears in print. Twain called it “the soul of the speaker.”
Customer ReviewsSee All
Great content, easy to listen to!
This podcast is great. It is really informative for anyone looking to hear about PR/social media/podcasting news and insights plus the episodes are the perfect length.
Charlie and Jeff are so engaging and know what they’re talking about!