Conversations about PR, social media and podcasting with Jeffrey Davis, APR and Charlie Birney
Minter Dial is one of the first remote interviews Charlie ever recorded and he is absolutely delighted to have an update on Minter’s work. In addition to a 16 year career at L’Oreal, Minter is an author of several books as well as an accomplished podcaster. His latest book, YOU LEAD, How Being Yourself Makes You A Better Leader, is Charlie's latest excuse to catch up with Minter and get to enjoy some of his magic. The book argues that business leaders deliver superior results when they are themselves and come across as genuine. Practically Social completely agrees! Join us!
Was I Hashtagging?
Just like old times, Jeff, Charlie and Podville Media sound engineer Robb Spewak were back together in the Glover Park studio for episode 52! Charlie shares a dishwasher story and the guys talk about hashtag missteps and misperceptions. Charlie gives a shout-out to Brad Sherman and the relaunch of Launch Financial and Robb goes excessively nerdy during the Tip Before We Go segment covering musical motifs, melodies and the mystique of the radio jingle.
That Podcast is On Time!
After a conversation about the status of podcast listening trends and the steady increase in advertising dollars (“Podcast Advertising To Surpass $1B This Year,” according to a podcast revenue study conducted by PricewaterhouseCoopers and shared by Jeff) the guys talked about new hires at Podcast Village, soon to be Podville Media. Charlie gave an update on the Bethesda podcast meetup group and Sound Engineer Robb Spewak offered another tip, this time resulting in the show’s first bleep!
The Riches are in the Niches
Charlie provides an update on his special project, “Songs of His Times,” Jeff shares positive news about ad spending and one of the lessons in publishing: the profitability of specialization. A few Podville Media podcasts receive Communicator Awards and another episode of the JFK Assassination series by the American Diplomat is live. In our “A Tip Before We Go” segment, sound engineer Robb Spewak goes deep again, this time revealing the little things we do to make a podcast sound so great. Hint: silence the breath but maintain the rhythm.
Guest Essay to Replace the Op-Ed
As an update to Episode 37 when the guys talked about the op-ed (opposite the editorial page), Jeff shares news from The New York Times that they will no longer use the term op-ed, and instead call it the “guest essay.” The NYT’s reasoning: in the internet space, can anything be opposite something? Charlie brings up user experience and customer experience and Robb blows us away with another podcast engineering tip, this one on how the mute button can really mess with the track. In the what’s new at Podville Media segment, the guys talked about a three-part series on the American Diplomat podcast covering Charles Thomas and the JFK Assassination. All this and more on your favorite PR and social media podcast!
Farewell to Maddy
The show opened on a down note, as Jeff and Charlie discussed news that Maddy (“here are the guys!”) Masiello will be leaving Podcast Village (soon to be Podville Media) for New York City. We wish her well and hope she doesn’t forget us. The guys continued their discussion about Room Rater and adding an audio rating system. They also shared frustrations with social media dashboards and boring automated posts (“Happy Arbor Day!”), many of which get zero engagement. Sound engineer Robb Spewak is back with another podcasting tip, this time on filling the silence during interviews.
Great content, easy to listen to!
This podcast is great. It is really informative for anyone looking to hear about PR/social media/podcasting news and insights plus the episodes are the perfect length.
Charlie and Jeff are so engaging and know what they’re talking about!