Practice of the Practice: Faith in Practice Podcast Whitney Owens with Practice of the Practice Network

Would you like to set up a connection between your practice and the local church? How can you connect to the church pastor in a professional and authentic way? What can you do in session to increase the power of the Holy Spirit?

In this podcast episode, Whitney Owens speaks with Jennifer Glasscock about creating a church assistance program.

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You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

Meet Jennifer Glasscock

I am a LCSW with an overwhelming passion to be a sojourner with others through their healing journeys. Being a witness to what the Holy Spirit does in the counseling process is an incredibly humbling experience. I own Harmony House Counseling, LLC, located in Eunice, LA. It is a private group practice of 5 clinicians. We offer faith-based counseling using intervention strategies that target the root causes of mental illness symptoms rather than only offering help to manage the symptoms. I enjoy family time with my husband and our two adult children. I have been happily married for 33 years. Balancing work and home life has been a challenge, but I believe on most days, I get there.

Visit her website or connect on Facebook.

In This Podcast



* What is a church assistance program?

* How can you create a connection between your practice and a church?

* Payment methods



What is a church assistance program?

I’ve based it off of what an EAP does: when we have an EAP that we contract with, they will pay for X sessions and then the insurance company may pick up the continued sessions from there so basically the concept of EAP [was transformed] into how it would fit with a church and partnering with a church in the same way as you would with an employee. (Jennifer Glasscock)

The CAP is a program that partners with the church where pastors or staff are already providing pastoral counseling for couples, individuals, and families who then get to a point where they want to transition from pastoral counseling to psychological and clinical therapeutic counseling.

My approach has been to meet with the pastors and to first educate them on the need and the limitation that the church has with the need beyond their skillset so with the brochure I even ask those questions, such as “why would your church be interested and how could your church benefit from a CAP?” (Jennifer Glasscock)

With the CAP, Jennifer will meet with the pastors to see where they are and what they would like to do.

How do non-profit organizations work in a sustainable way? What transitions do you make when you go from profit to non-profit? Can a non-profit practice help you release control while still allowing you to run it?

In this podcast episode, Whitney Owens speaks with Dr. Mark Mayfield on how to run a non-profit private practice and still make the money work.

Podcast Sponsor



Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

Meet Dr. Mark Mayfield

Dr. Mark Mayfield is a licensed professional counselor (LPC), a board-certified counselor, and founder and CEO of Mayfield Counseling Centers.

He has more than 14 years of professional counseling experience in clinical, judicial, and faith-based counseling settings across a wide range of patient demographics. Mayfield has professional experience in treating and addressing anxiety, depression, and PTSD, substance abuse, domestic violence, self-injury, and suicide.

Dr. Mayfield recently launched his book, titled “HELP! My Teen is Self-Injuring: A Crisis Manual for Parents” which addresses his own suicide survival story, self-injury, and how to help your child who might be going through this. His second book “The Path Out of Loneliness: Finding and Fostering Connection to God, Ourselves, and One Another”, published through NavPress/Tyndale House, releases September 2021

He has been featured in prominent media outlets including Woman’s Day, Hello Giggles, NBC, Reader’s Digest, Byrdie, and more. Dr. Mayfield is on a list of mental health professionals that was invited to the White House in December 2019 and has had periodic calls with the White House to discuss mental health in America.

Visit his website. Connect on Facebook, Instagram, LinkedIn, and YouTube.

A free e-book can be downloaded at www.drmayfield.com “Help My Teen is Self Injuring: A Crisis Manual for Parents”

In This Podcast



* The transition from a for-profit to a non-profit

* Maintaining clinician retention in a non-profit practice

* Are you thinking about starting a non-profit?

What are the benefits of having a psychologist in your group practice? How can you train your admin staff to work well alongside the different schedules of your psychologist? What are some tips for onboarding your new psychologist?

In this podcast episode, Whitney Owens speaks with Dr. Jeremy Sharp on how to add a psychologist to your practice.

Podcast Sponsor



Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

Meet Dr. Jeremy Sharp

Dr. Jeremy Sharp is a licensed psychologist and Director at the Colorado Center for Assessment & Counseling, a private practice that he founded in 2009 and has grown to about 20 clinicians and staff. He earned his undergraduate degree in Experimental Psychology from the University of South Carolina before getting his Master’s and Ph.D. in Counseling Psychology from Colorado State University. These days, he specializes in psychological and neuropsychological evaluations with kids and adolescents.

As the host of the Testing Psychologist Podcast, he provides private practice consulting for psychologists and other mental health professionals who want to start or grow psychological testing services in their practices.

He lives in Fort Collins, Colorado with his wife (also a therapist) and two kids.

Visit his website and connect on Facebook.

In This Podcast



* Scheduling and billing a psychologist in your practice

* Things to be aware of when adding a psychologist to your practice

* Onboarding your new psychologist and marketing



Scheduling and billing a psychologist in your practice

If psychologists are doing therapy, no problem, it’s the same but testing complicates things a little bit both with the scheduling and the billing … if you are thinking of bringing on a psychologist, are you ready to make some adjustments to the way that you do scheduling and are you ready to train your admin staff to do things a little differently? (Dr. Jeremy Sharp)

In terms of training admin and having psychologists on staff, it is different because:



* You need to spend a bit more time on the phone with potential clients to explain what they will get out of the testing upfront.

* What the testing is about and what to expect.

* There is a different scheduling flow throughout the evaluation. These scheduling appointments run in different time blo...

Why is brand consistency important to building trust in your clients? How can you add a personal spin to your branding? What are some of the best designer tips when it comes to your business brand?

In this podcast episode, Whitney Owens speaks with Sam Carvalho about 5 tips on branding your practice.

Podcast Sponsor



Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

Meet Sam Carvalho

Samantha Carvalho is a graphic designer with over six years of experience in both design and marketing. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!

Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding.

Follow Sam on Instagram to see some of her work.

To work with Sam, head on over to www.practiceofthepractice.com/branding.

In This Podcast



* Avoid cliches

* Find ways to stand out

* Include something personal in your branding

* Hire a professional

* Have a brand style guide



1. Avoid cliches

Ever since I’ve started working with counselors, I’ve noticed that there are a lot of cliches out there, things like the lotus flower, hands raised etc. and when it comes to faith-based private practices things like praying hands and the fish symbol. These are fine if you really want to use them … but I would try to find a unique way of portraying them. (Sam Carvalho)

Find another icon or illustration that sets you apart in your logo design, or just use a recognizable font.

In design these days less is more, so you do not even need to include an illustration in your logo design, you can simply find a font that works for you and change it up a little bit to make it unique to you.

Designer tip: once you have your finished product, take away any leftover elements until there is nothing left to take away. Then you have your final product.

2. Find ways to stand out

This can come from anything, you can make yourself stand out by uploading an interesting headshot or having an interesting website.



* Use a pop-color to break the calming, soothing color scheme, especially in your call-to-action. This will help people notice the call-to-action and guide them to click on them.

* You can also use video on your website, a current trend. You can integrate your video into the website which will encourage user engagement with your content and therefore encourage engagement with your counseling practice.

Do you sometimes question your abilities? Why do we compare ourselves when we have so many gifts of our own? How can we move through the imposter syndrome and flourish as our own true selves?

In this podcast episode, Whitney Owens speaks about how to stop comparing and start living and why you should let go of imposter syndrome.

Podcast Sponsor



Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

In This Podcast



* Why them and not me?

* You are an authority even if you don’t always feel it



Why them and not me?

The lure of comparison is there for everyone, no matter how well-established they may be, no matter the height of their work successes, everyone falls prey to wanting more, or to be as good as they think the next person is.

Everyone has their role to play and it’s important that we, instead of comparing ourselves to everyone else, we actually enjoy what God has given us. (Whitney Owens)

However, this is not to say that we should remain content with where we are at and never try for future dreams or goals. The point is that you should never try to be somebody else.

As I have things laid in front of me, I have to stop and think ‘okay, is this me trying to someone I’m not, or this is an opportunity that God’s trying to put before me that I need to pay attention to?’ (Whitney Owens)

You are an authority even if you don’t always feel it

I think as leaders … we feel that imposter syndrome, like ‘I’m not capable, why did God call me to this?’ It’s important that you still step out in that and that’s actually what creates humility, and we know humility is such an important characteristic in a leader. (Whitney Owens)

Spend your time focusing on what God has placed before you and flourish in the way that only you can as you move on your journey through life.

If you focus on everyone else, you will try to be them and miss out on the gifts and blessings that God has placed into your life.

Useful Links:



* How Hiring W2 Clinicians Benefits Your Practice | FP 72

* Group Practice Boss

* Faith in Practice Start a Group Practice Mastermind

* Faith in Practice Resources

* If you are new to Faith-Based Private Practice, a href="http://www.practiceofthepractice.

Do you have 1099 employees and are thinking about transitioning over to W2s? What are the benefits of having W2 employees? How can your practice grow with W2 employees more so than with 1099s?

In this podcast episode, I speak about how hiring W2 clinicians benefits your practice.

Podcast Sponsor



Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.

You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.

So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.

If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.

To get 3 free months of TherapyNotes,  no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe

In This Podcast



* 1099’s versus W2’s

* 5 reasons for hiring W2 employees



1099’s versus W2’s

The biggest difference here in the tax world has to do with the way that you define the work they do, the pay rates, and the taxes that you pay for each one.

1099:



* Typically gets paid a higher percentage for the billable time, which is the in-counseling time where they sit with clients.

* Does not get paid for work outside of their standard hours. This could be if they attend a staff meeting or a marketing event.

* Pays at least 30% taxes, and this can vary from state to state.

* Does not get benefits. You can offer benefits as an employer but those would be perks.



W2:



* A W2 employee typically gets a flat rate for every billable hour.

* The boss of a W2 employee is responsible for paying them for all the work they have completed, which includes work outside the in-counseling billable hours, such as attending staff meetings and marketing events.

* Pays less tax, around 15% in tax varying from state to state.

* Gets benefits included. If you as the employer have W2 employees you should offer them workman’s comp, depending on the laws of your state.



The overall difference between 1099 and W2s is the control that you have over the work that they are doing; the 1099s are essentially their own business that you hire to provide a service to clients in your practice whereas W2s are people that you hire and direct.

5 reasons for hiring W2 employees



* RECRUITMENT: It helps in the hiring process when people see you offer steady income and consistent benefits, they would want to come work at your practice.

* RETENTION: You have better retention with W2 employees because you are offering them a lot more than just clients, you are offering them teaching, stability, marketing, and culture to be a part of.

* CONTROL OVER DELIVERY OF SERVICES: You have some more control over the types of services that they offer, and the work they do. You can tailor it to what is best for the client.

* FINANCIAL STABILITY: Having W2s gives you more financial stability. You spend less money on tax percentages when you have W2s, and you can save money purchasing bulk supplies and so forth because everything is used by everyone.

* ABILITY TO OFFER BENEFITS: You can provide benefits to your ...