Welcome to Episode 64 of Praestabilis: Excellence in Marketing
In episode 64 the question is… Should I start a podcast?” I’ve been podcasting for over a decade. This most recent podcast, Praestabilis: Excellence in Marketing launched in January of 2019 and I will continue to share my thoughts and ideas on marketing until I feel this podcast is complete.
What about you? Are you thinking about starting your first podcast? A client recently asked me about doing this with her friend and I decided to answer her questions on my own podcast.
Ask yourself “Why am I starting a podcast? What message do I wish to share with the world, or at least with people in my target audience? Make a list of the pros and cons, remaining as objective as possible. This is not a decision you want to make quickly, without first weighing your options and then taking action.
First, how will you record? I use a teleseminar service I’ve been with since they started the company in 2007. It’s called Instant Teleseminar and yes, I’m an affiliate for them. It’s a simple process for me to call in to my line on my iPhone or land line, start recording, and then publish the mp3 to this site, where my podcast lives on the internet.
What will your format be for your podcast? I’ve done it all ways, including doing a weekly interview series for just over two years. For this podcast, I talk for about twenty minutes, twice a month, on topics around excellence in marketing. You may also wish to consider being a guest on other people’s podcasts before starting your own. I’ve been a podcast guest many times and recommend you consider this to get started. Kathleen Gage helps people with this, and you may download her podcast checklist here.
Think about the audience you wish to reach, and use keywords in your podcast title and domain name. The word “praestabilis” translates from Latin to mean extraordinary, outstanding, or excellent. I can guarantee no one in the world in searching for this word, but they are searching for “excellence in marketing” and variations of that phrase.
iTunes ended a couple of years ago and morphed into Apple Podcasts. Search for my name – Connie Ragen Green – there and see what comes up. For my podcasts to be listed there, my podcast “feed” must talk to Apple Podcasts. If you want to keep the technology to a minimum, check out a site called Anchor.fm for more simplicity.
How long will you talk each time? The average commute time in North America is 22 minutes, so I’ve used that as a guideline for my own recordings and show.
I also have a site called Podcast Show Notes where people may find my current and previous podcasts.
The final question to ask yourself is “How will I monetize my podcast?” Subscription fees are not common, and my goal is to send people only to my main websites, blogs, and evergreen resources.
Keep podcasting once you begin, or you will become a statistic and experience something called “pod fade.”
What’s working for you right now? What do you wish to change? Create and live your true, authentic self with everything you say and do. You are worth it!
Check out my most recent articles and essays at Monday Morning Mellow.
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