21 min

Praestabilis: Excelllence in Marketing Praestabilis - Marketing Excellence with Connie Ragen Green

    • Business

Welcome to Episode 70 of Praestabilis: Excellence in Marketing



I’m coming up on three years of hosting this podcast show. I record episodes twice a month and discuss various aspects of excellence in marketing. Thank you in advance for subscribing to this podcast and for leaving me an honest review. In episode 70 the topic is “Working Smarter, Not Harder” in terms of your life and business.

Recently, I was consulting with someone who has been working exclusively online for longer than I’ve been an entrepreneur. At some point she made the comment that her goal and intention was to work smarter, not harder in her business going forward into the new year. I quickly agreed with her and we did not discuss the topic any further. It wasn’t until our webinar had ended that I began to think about what is meant by this phrase that is common to people in all walks of life.

When I began my business in 2006, I realized very quickly that I would need to start writing in order to achieve my financial goals, as well as to build my credibility and gain massive visibility on the internet. Though I’d wanted to be a writer since I was very young, I hadn’t actually spent much time writing. Even during the twenty years I worked as a classroom teacher, teaching writing and working closely with students of all ages on improving and editing their writing, I did almost no writing of my own.

So I began writing every day, with the goal of completing a 250 word article. I would first publish this as a blog post on one of my dozen blogs I was hosting at that time, and then submit the same writing to the article directories for additional views and traffic back to my sites.

It was a difficult process for me every day. I couldn’t even think about how to work smarter with my writing because I hadn’t yet worked hard in this area. But I was consistent and persevered and it didn’t take long before the writing was not only an easier process for me, but also the writing itself had improved. This is the blog post I published long ago on how to write using the five (5) paragraph model.

I used these concepts and principles to become a bestselling author, to create information products, courses, and other programs, and to become a respected international speaker.

No matter what goals you have for yourself, you must first be willing to put in the hard work to then transition into being able to work smarter. You’ll be glad you did, I promise.

Leadership…

Accountability – Not only do you need to understand how to take responsibility when needed, but you also, as a leader, need to understand how to hold others accountable too ethically and fairly.

Assertiveness – You must learn how to say no, or yes when it’s the right thing to do and express your fact-based opinions confidently. Part of being a leader is other people’s perception of you as a leader. If the people around you believe you and know you’ll stand up for them and your causes, the perception is you’re a good leader.

Communication – Knowing how to talk, listen, and when to do both is a skill a good leader processes and a skill you can learn. The more you learn about the process of communication, the more you can add to your leadership skill set.

Ethical – Doing the right thing, regardless of what others think, is what a strong leader does. They have a strong awareness of their morals, values, and principles and make decisions that demonstrate them.

Focused – A good leader knows when and how to get things done. They pay close attention to details and don’t allow distractions to lower the quality of their work or slow them down.

Honesty – Despite how it sometimes seems in the media,

Welcome to Episode 70 of Praestabilis: Excellence in Marketing



I’m coming up on three years of hosting this podcast show. I record episodes twice a month and discuss various aspects of excellence in marketing. Thank you in advance for subscribing to this podcast and for leaving me an honest review. In episode 70 the topic is “Working Smarter, Not Harder” in terms of your life and business.

Recently, I was consulting with someone who has been working exclusively online for longer than I’ve been an entrepreneur. At some point she made the comment that her goal and intention was to work smarter, not harder in her business going forward into the new year. I quickly agreed with her and we did not discuss the topic any further. It wasn’t until our webinar had ended that I began to think about what is meant by this phrase that is common to people in all walks of life.

When I began my business in 2006, I realized very quickly that I would need to start writing in order to achieve my financial goals, as well as to build my credibility and gain massive visibility on the internet. Though I’d wanted to be a writer since I was very young, I hadn’t actually spent much time writing. Even during the twenty years I worked as a classroom teacher, teaching writing and working closely with students of all ages on improving and editing their writing, I did almost no writing of my own.

So I began writing every day, with the goal of completing a 250 word article. I would first publish this as a blog post on one of my dozen blogs I was hosting at that time, and then submit the same writing to the article directories for additional views and traffic back to my sites.

It was a difficult process for me every day. I couldn’t even think about how to work smarter with my writing because I hadn’t yet worked hard in this area. But I was consistent and persevered and it didn’t take long before the writing was not only an easier process for me, but also the writing itself had improved. This is the blog post I published long ago on how to write using the five (5) paragraph model.

I used these concepts and principles to become a bestselling author, to create information products, courses, and other programs, and to become a respected international speaker.

No matter what goals you have for yourself, you must first be willing to put in the hard work to then transition into being able to work smarter. You’ll be glad you did, I promise.

Leadership…

Accountability – Not only do you need to understand how to take responsibility when needed, but you also, as a leader, need to understand how to hold others accountable too ethically and fairly.

Assertiveness – You must learn how to say no, or yes when it’s the right thing to do and express your fact-based opinions confidently. Part of being a leader is other people’s perception of you as a leader. If the people around you believe you and know you’ll stand up for them and your causes, the perception is you’re a good leader.

Communication – Knowing how to talk, listen, and when to do both is a skill a good leader processes and a skill you can learn. The more you learn about the process of communication, the more you can add to your leadership skill set.

Ethical – Doing the right thing, regardless of what others think, is what a strong leader does. They have a strong awareness of their morals, values, and principles and make decisions that demonstrate them.

Focused – A good leader knows when and how to get things done. They pay close attention to details and don’t allow distractions to lower the quality of their work or slow them down.

Honesty – Despite how it sometimes seems in the media,

21 min

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