19 min

Praestabilis: Excelllence in Marketing Praestabilis - Marketing Excellence with Connie Ragen Green

    • Business

Welcome to Episode 73 of Praestabilis: Excellence in Marketing



Welcome to 2022 and the beginning of the 4th season for the Prestabilis: Excellence in Marketing podcast series. In Episode 73 I share the concept of going outside of your niche, field, and industry for ideas on how you can disrupt the marketplace and set yourself apart from everyone else. I use the examples of the real estate industry, something I was a part of for more than twenty years before starting my online business.

I also share the example of writing for film or television, where stories are thought out in “beats”, where each beat represents a storytelling moment. I’ve now repurposed this concept to information product creation, where each “beat” represents an integral part of the process.

My experience with disrupting the marketplace came when I was a new online entrepreneur and asked the people on my list to reply to my email messages. This was the beginning of my journey with relationship marketing and everything I was able to achieve as a result.

You can find and discover many new ideas for your online business, by exploring other industries and niches.

Compartmentalization is an area I discuss here as well, where you file away a situation that has occurred in your life to a special area of your brain. This enables you to carry on, while not forgetting about or ignoring the situation you’ll need to revisit from time to time.

The pandemic may be an area of your life where compartmentalization may serve as a means for you to carry on your day to day life, while still addressing the people and situations that need your full attention in the moment.

Having an online business is a gift from God and the universe and something that I am thankful for each day. I urge you to consider earning at least part-time income from a home-based business and know that I am more than happy to assist you in getting started and growing a business as an online entrepreneur, author, and marketer. These are the areas I focus on each day so that I am able to give my attention to the tasks and activities that are important in my business:



* Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program.

* Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics.

* Leading – Leadership is an area I want you to embrace and pursue. We are all natural leaders, but many times this doesn’t come to light until and unless there is a crisis of some kind. Instead, look for opportunities to step forward and lead others to achieve their own greatness and worth. Community involvement is an excellent way to address issues you care about in a way that brings out your leadership instincts.

* Transparency – One thing I absolutely love about the internet is how it paves the way for all of us to be transparent. When I first came online with my business in 2006, I “Googled” myself to see what was there. I found a testimonial I had given for a real estate training I’d completed the year before,

Welcome to Episode 73 of Praestabilis: Excellence in Marketing



Welcome to 2022 and the beginning of the 4th season for the Prestabilis: Excellence in Marketing podcast series. In Episode 73 I share the concept of going outside of your niche, field, and industry for ideas on how you can disrupt the marketplace and set yourself apart from everyone else. I use the examples of the real estate industry, something I was a part of for more than twenty years before starting my online business.

I also share the example of writing for film or television, where stories are thought out in “beats”, where each beat represents a storytelling moment. I’ve now repurposed this concept to information product creation, where each “beat” represents an integral part of the process.

My experience with disrupting the marketplace came when I was a new online entrepreneur and asked the people on my list to reply to my email messages. This was the beginning of my journey with relationship marketing and everything I was able to achieve as a result.

You can find and discover many new ideas for your online business, by exploring other industries and niches.

Compartmentalization is an area I discuss here as well, where you file away a situation that has occurred in your life to a special area of your brain. This enables you to carry on, while not forgetting about or ignoring the situation you’ll need to revisit from time to time.

The pandemic may be an area of your life where compartmentalization may serve as a means for you to carry on your day to day life, while still addressing the people and situations that need your full attention in the moment.

Having an online business is a gift from God and the universe and something that I am thankful for each day. I urge you to consider earning at least part-time income from a home-based business and know that I am more than happy to assist you in getting started and growing a business as an online entrepreneur, author, and marketer. These are the areas I focus on each day so that I am able to give my attention to the tasks and activities that are important in my business:



* Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program.

* Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics.

* Leading – Leadership is an area I want you to embrace and pursue. We are all natural leaders, but many times this doesn’t come to light until and unless there is a crisis of some kind. Instead, look for opportunities to step forward and lead others to achieve their own greatness and worth. Community involvement is an excellent way to address issues you care about in a way that brings out your leadership instincts.

* Transparency – One thing I absolutely love about the internet is how it paves the way for all of us to be transparent. When I first came online with my business in 2006, I “Googled” myself to see what was there. I found a testimonial I had given for a real estate training I’d completed the year before,

19 min

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