117 episodes

The Precision Farming Dealer Podcast is the farm equipment dealer's audio sources for information on precision farming technologies and their application, as well as how to market, sell and service for increased customer value.

Precision Farming Dealer Podcast Precision Farming Dealer

    • Business
    • 4.5 • 4 Ratings

The Precision Farming Dealer Podcast is the farm equipment dealer's audio sources for information on precision farming technologies and their application, as well as how to market, sell and service for increased customer value.

    AGCO’s Retrofit-First Approach To Autonomy With Seth Crawford

    AGCO’s Retrofit-First Approach To Autonomy With Seth Crawford

    AGCO is thinking retrofit first in its approach to autonomy. The OEM is designing technology that will meet farmers’ needs, which often include a mixed fleet and the need to improve efficiency without buying a brand new machine. Seth Crawford, AGCO’s senior vice president and general manager of precision ag and digital, says it’s the best business opportunity for AGCO, as it positions the company to address farmers’ agronomic needs and deliver economic benefits.

    In this episode, Crawford talks through AGCO’s retrofit-first strategy, its tech stack, its moves to add onto its autonomous capabilities and much more.

    • 39 min
    Celebrating 30 Years In Business With Ag Express Electronics’ Jim Steinke, Part 2

    Celebrating 30 Years In Business With Ag Express Electronics’ Jim Steinke, Part 2

    In part 2 of this 2-part series, Jim Steinke, Ag Express’ vice president of sales and marketing talks about Ag Express’ expansion plans, the barriers and gaps the company is working to fill, including addressing the ongoing, industry-wide supply chain shortages, and much more.

    • 19 min
    Celebrating 30 Years In Business With Ag Express Electronics’ Jim Steinke, Part 1

    Celebrating 30 Years In Business With Ag Express Electronics’ Jim Steinke, Part 1

    In this episode of the Precision Farming Dealer podcast, part one of a two-part series, Jim Steinke, Ag Express’ vice president of sales and marketing, discusses the history of Ag Express Electronics, how the company has evolved in the last 30 years and its relationship with dealers and OEMs.

    • 22 min
    Benefits Of Dealer - Agtech Partnerships With Titan Machinery’s Sam Christianson

    Benefits Of Dealer - Agtech Partnerships With Titan Machinery’s Sam Christianson

    Case IH dealer Titan Machinery recently announced a new partnership with agtech company Augmenta to offer customers a smart and automated variable rate application system.

    Titan Machinery has more than 100 locations in the U.S. and Europe, but the partnership will give farmers in the Midwest in particular access to Augmenta’s VRA control device.

    This is the latest of Titan Machinery’s ongoing partnerships with agtech companies. Such relationships ensure dealers have the technology customers want, says Sam Christianson, Titan Machinery’s director of precision and machine control systems.

    In this episode of the Precision Farming Dealer podcast, Sam explains how the partnership conversation started between Titan Machinery and Augmenta, what benefits the dealership and its customers will receive from working with Augmenta, and what other precision initiatives Titan Machinery currently has in the works.

    • 27 min
    Building Award-Winning Sales & Service With 2022 Most Valuable Dealership Jenner Precision

    Building Award-Winning Sales & Service With 2022 Most Valuable Dealership Jenner Precision

    In this episode of the Precision Farming Dealer podcast, you’ll hear excerpts from a more than 2-hour conversation with Bryan Fehr, manager of Jenner Precision, salesman Nate Kelson and precision support specialist Andrei Hildenbrand about the practices making their business successful.

    • 26 min
    Making Customers More Profitable & Sustainable With MagrowTec’s Gary Wickham

    Making Customers More Profitable & Sustainable With MagrowTec’s Gary Wickham

    In this episode of the Precision Farming Dealer podcast, Gary Wickham, CEO of MagrowTec, discusses the details of MagrowTec’s magnets for sprayers; the dealer, OEM and big-box retailer channels the company is pursuing to get their product onto more farms; his thoughts on OEMs’ interest in smart sprayers; and much more.

    • 36 min

Customer Reviews

4.5 out of 5
4 Ratings

4 Ratings

KKeenan21 ,

Top Notch

Thankful to have found the precision farming dealer podcast. Loaded with great guests and information. Highly recommend to anyone involved with a precision farming dealership

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