Kyle Schlegel gets asked every day what Roger Federer is like, for real, when the camera’s not on him.
The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend.
It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies.
At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson.
He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.