25 min

How a Big Heritage Brand like Wilson Doesn't Get Stuck in the Past w/ Kyle Schlegel Predicting The Turn w/ Dave Knox

    • Management & Marketing

Kyle Schlegel gets asked every day what Roger Federer is like, for real, when the camera’s not on him.
The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend.
It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies.
At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson.
He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.

Kyle Schlegel gets asked every day what Roger Federer is like, for real, when the camera’s not on him.
The truth: he’s exactly the way he is on camera. That’s a powerful level of authenticity and it’s a growing trend.
It’s also just one of the big ways technology has changed the landscape for marketing leaders of sporting goods companies.
At Brandemonium, I got to sit down with an expert on this topic, my friend Kyle Schlegel, the Global Marketing Director of Racquet Sports at Wilson.
He outlined 5 challenges that face large sporting goods brands today, and the 2 practices marketing leaders should be engaged in to become better assets to the brands they represent.

25 min

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