In my book Predicting The Turn, I talked about the concept of disrupting the disruptors where the Fortune 500 can take inspiration from the startups that are out there.
To see a perfect example of this we spoke with David VanHimbergen Head of Springboard at The Kraft Heinz Company, which is the food giant’s startup incubator, accelerator, and partnership-seeking initiative.
“We have to be comfortable with disrupting ourselves or else someone's going to do it for us,” says VanHimbergen.
But Kraft Heinz is at the top of the pyramid. Why are they doing this?
“For products within the Kraft Heinz portfolio, we've got number one, number two brands, but there's a lot of disruption coming,” says VanHimbergen. “So we need to figure out how do we start building capability and partner with folks on the outside that are building these authentic propositions.”