Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape.
Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups.
Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.
How Ashley Thompson of MUSH Went From Wall Street To Shark Tank And Changed Healthy Eating Along The Way
Stuck in an unfulfilling job on Wall Street, Ashley Thompson was looking for something more. She found that inspiration in the most unlikely of places with ready to eat oats. Starting in farmer’s markets, Thompson started MUSH to make it easier for people to eat healthy - starting with breakfast. I sat down with Thompson to learn more about the early days of the brand, how they ended up appearing on Shark Tank, and the advice she gives to fellow entrepreneurs.
How Launch Finds Inspiration For New Brands In Everyday Life
Over nearly three decades, Ben Fischman has been one of retail’s pioneering entrepreneurs. In college he started the baseball cap retailer Lids and then followed that with e-commerce retailer Rue La La. In his latest venture, Launch, Fischman is partnering with entrepreneurs and bringing his years of experience to help them succeed. We sat down to talk about what he looks for in entrepreneurs, why Launch doesn't consider itself a venture capital firm, and what led to them competing in workwear with their newest brand BRUNT.
Why Ergatta Is Turning To Colin Kaepernick To Tell Their Brand Story
Launched two years ago, Ergatta offers an alternative to instructor-led fitness with what the company calls game-based workouts. As Ergatta looks to broaden the awareness of the company and their at-home rower, they are launching their first brand campaign with former NFL player Colin Kaepernick at the center of it. I sat down with Randi Charles, VP of Marketing for Ergatta, to talk more about the upcoming campaign and what made Kaepernick the right fit to tell their brand story.
How Anheuser-Busch Is Using Consumer Centricity To Drive Their Innovation Pipeline
Over the last several years, Anheuser-Busch has been undergoing a mindset change as they put the consumer at the center of their innovation efforts. Leading this change is Dafne Hefner, Vice President of Insights and Strategy for Anheuser-Busch. I sat down with Hefner to talk about A-B’s renewed focus on the consumer and how that focus has impacted both their new product pipeline, as well as the innovation strategy of their biggest brands.
How FightCamp Is Teaching The World To Box
With the backing of Mike Tyson and Georges St- Pierre, FightCamp has serious street cred in the at-home connected fitness world. And while FightCamp can take a punch from the likes of Tyson and GSP, the company is on a mission to show people of all skill levels the fitness benefits of boxing and kickboxing. I sat down with FightCamp’s co-founder and CMO, Patrick Chandler, to talk about the company’s evolution and how they differentiate themselves in the increasingly crowded connected fitness space.
How Murphy’s Naturals Is Helping You Get Back Outdoors
With the rise of COVID has come a rise in people rediscovering
the outdoors. But that has also come
with mosquitoes rediscovering them.
Enter Murphy’s Naturals, veteran owned and family run business that lets
you enjoy life outdoors with their natural mosquito repellents. I sat down with founder and CEO Philip
Freeman to learn more about why he started Murphy’s Naturals and how the search
for a new office led him to start a second business alongside Murphy’s.
Great Source of Information, Ideas, and Inspiration
Dave Knox is using all his powers gained from roles at Procter
Stuff you can actually use!
Sure, this podcast gets you thinking. The real value is that most, if not all, of it is stuff entrepreneurs can actually use! I recently started a company. Most anyone having done it before can probably very accurately tell me my successes and failures without ever talking with me or looking at my books. These episodes go the step further by providing concrete, tangible examples. Our HQ is an hour from my house. My only issue with this podcast is that I run out of episodes long before I run out of time! I can't get enough of these lessons! Thank you Dave and guests!
Content You Can Actually Use
Dave is such a knowledgeable guy. The content he provides to listeners gives the listener actionable takeaways. It's a must-listen!