Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape.
Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups.
Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.
How Goodles Is Bringing Fun To The Mac And Cheese Aisle
If there is one staple of nearly every household with children, it is a pantry with boxes of Kraft Mac & Cheese (or maybe Annie’s). But Jen Zeszut and the team at Goodles are out to change that, while making it ok for adults to admit that boxed mac and cheese doesn’t have to be a guilty pleasure. I sat down with Zeszut, the CEO and Co-Founder of Goodles to learn more about the launch of the brand a year ago, why they tackled a space with such large competitors, and how they are differentiating themselves to make a product loved by adults and kids alike.
Why BeatBox Wants The World To Be More Like A Music Festival
On Shark Tank, BeatBox secured a $1 million investment from Mark Cuban, one of the largest dollar raises in the history of the show. But in the explosive growth that followed, the brand learned the hard lesson of scaling too fast without having the fundamentals figured out. I sat down with Justin Fenchel, CEO and Co-Founder of BeatBox to talk about these lessons and how some timely pivots in their product and distribution strategy led the brand to reach new heights of growth a second time around.
How GHOST Built A Brand Where Authenticity Is Undefeated
When Dan Lourenco and Ryan Hughes started GHOST, they wanted to build something with authenticity at its core, not a fake version of fitness. Today, GHOST is one of the fastest growing brands in the industry across a multitude of categories. I sat down with Dan and Ryan to learn about their unique approach to brand building and how GHOST convinced brands like Chips Ahoy to work with them early on.
BetterBrand Accelerates Retail Expansion with Whole Foods Launch
Aimee Yang has crafted her entire career around the pursuit of one day being an entrepreneur. Today, the CEO and Founder of BetterBrand has taken those building blocks to redesign traditionally non-nutritious foods that we crave into delicious, guilt-free versions of themselves. I sat down with Yang to discuss the inspiration behind BetterBrand and her launch of ‘The Better Bagel’ in Whole Foods Market.
Why Opopop Believes They Can Reinvent Popcorn
After two decades as one of the leading innovators in the world of music and entertainment, Jonas Tempel was trying to figure out what was next. An off-handed comment to his friend Bradley Roulier about making popcorn cool led them to Opopop. I sat down with Tempel to learn more about Opopop, the pivot the company made during COVID, and the first question he asks any entrepreneur.
Why Brain Health Is Patrick Schwarzenegger’s Latest – And Most Important – Investment
Over the past decade, Patrick Schwarzenegger has been one of the most impactful investors in Consumer Products. After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. In his latest investment, he’s turned to the role of founder, partnering with his mother Maria Shriver to launch MOSH, the Brain Brand. I sat down with Patrick to discuss how he started investing in consumer products and why launching MOSH was always the ultimate goal for him.
Great Source of Information, Ideas, and Inspiration
Dave Knox is using all his powers gained from roles at Procter
Stuff you can actually use!
Sure, this podcast gets you thinking. The real value is that most, if not all, of it is stuff entrepreneurs can actually use! I recently started a company. Most anyone having done it before can probably very accurately tell me my successes and failures without ever talking with me or looking at my books. These episodes go the step further by providing concrete, tangible examples. Our HQ is an hour from my house. My only issue with this podcast is that I run out of episodes long before I run out of time! I can't get enough of these lessons! Thank you Dave and guests!
Content You Can Actually Use
Dave is such a knowledgeable guy. The content he provides to listeners gives the listener actionable takeaways. It's a must-listen!