Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape.
Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups.
Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.
Why DEUX’s Founder Believes Your Need To Learn The Rules Before You Break Them
DEUX has the lofty goal to offer a healthier alternative to iconic food brands like Nestle. I sat down with Sabeena Ladha, founder of DEUX, a better-for-you snack brand of edible cookie dough,donut holes and dessert spreads, to share her journey from extensive experience in big CPG, McKinsey, and venture capital to disrupting the consumer category. We discussed her strategic approach to product innovation, marketing, and navigating various retail channels that has shaken up the refrigerated baked goods section in grocery stores.
From Potato Chips to Fruity Jerky: Solely's Unconventional Entrepreneurial Path
Soley is the fastest-growing natural fruit snack brand in the US and their unique approach saves 1.6 million pounds of fruit per year. I sat down with Solely's founder, Simon Sacal, to discuss this extraordinary journey from attempting a fat-free potato chip to pioneering a unique and sustainable vertical supply chain for disruptive fruit-based products. Sacal reflects on the challenges, successes, and future innovations of Solely, emphasizing the brand's commitment to long-term growth and providing wholesome, clean alternatives in the food industry.
How PSA Built an Industry Leader Around Grading And Authentication
Over the past five years, the collectibles world of sport and trading cards has seen a massive resurgence as a new generation of collectors have discovered the “Hobby”. This growth has led to innovative new business models like Loupe with box breaking and Goldin with auctions. But perhaps the biggest beneficiary has been Professional Sports Authenticator, better known as PSA, which authenticates and grades collectibles. I sat down with PSA President Ryan Hoge to discuss the hobby’s growth, how PSA has evolved in recent years, and how his background as a Technology Product Leader has helped him in his role.
How HOP WTR Is Changing The Non-Alc Category
Coming out of the global pandemic, consumers have increasingly been searching for non-alcoholic alternatives. Hop Water has been one of the fastest growing categories, with sales up nearly 200% in the past year. The market leader in this space is HOP WTR, a sparkling hop water crafted with a proprietary blend of stress-busting hops, adaptogens (ashwagandha) and nootropics (L-Theanine). I sat down with Jordan Bass, CEO and Co-Founder of HOP WTR, to learn about his entrepreneurial journey and where the category will be headed in the years to come.
How Clevr Created A Functional Take On Coffee Shop Favorites
Inspired by their own morning routines, Hannah Mendoza and Roger Coppola co-founded Clevr Blends. As pioneers in the better-for-you coffee category, Hannah and Roger have reshaped classic cafe-style drinks like Matcha, Chai, and Coffee lattes, and infused them with adaptogens, functional mushrooms, and better-than-barista ingredients. Along the way, they have been named one of Oprah's Favorite Things two years in a row and brought in notable celebrity investors. I sat down with Hannah to learn more about her journey as an entrepreneur, what inspired Clevr, and how the challenges of a CPG entrepreneur have changed in recent years.
Can Chicken Make A Better “Potato” Chip?
Jason Wright set out to create a first-of-its kind nutrient-dense protein chip for nutrition-conscious snackers. As the founder of WILDE, he’s done just that by using chicken breast, egg whites and bone broth in a familiar chip format. I sat down with Jason to learn more about his journey with WILDE, why he chose to manufacture in his own facility in Kentucky, and what is next for the business.
Great Source of Information, Ideas, and Inspiration
Dave Knox is using all his powers gained from roles at Procter
Stuff you can actually use!
Sure, this podcast gets you thinking. The real value is that most, if not all, of it is stuff entrepreneurs can actually use! I recently started a company. Most anyone having done it before can probably very accurately tell me my successes and failures without ever talking with me or looking at my books. These episodes go the step further by providing concrete, tangible examples. Our HQ is an hour from my house. My only issue with this podcast is that I run out of episodes long before I run out of time! I can't get enough of these lessons! Thank you Dave and guests!
Content You Can Actually Use
Dave is such a knowledgeable guy. The content he provides to listeners gives the listener actionable takeaways. It's a must-listen!