38 min
Prerna Gupta, founder and CEO of Hooked, on reimagining fiction The Juggernaut Interviews: Founders
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- Entrepreneurship
The Stanford graduate and serial entrepreneur has been building companies for over 17 years. During her time as a founder, she’s seen a heck of a lot — both in terms of what has changed in Silicon Valley, and what hasn’t as much. She shares her thoughts on everything from fundraising — and being held to higher standards by VCs — to how to find your target audience to how she was working from home way before it was cool. Her latest company, Hooked, has raised millions of dollars to reimagine how teenagers read fiction on their phones. She is also an artist and bookworm. Spoiler alert, we get to hear her sing.
The Stanford graduate and serial entrepreneur has been building companies for over 17 years. During her time as a founder, she’s seen a heck of a lot — both in terms of what has changed in Silicon Valley, and what hasn’t as much. She shares her thoughts on everything from fundraising — and being held to higher standards by VCs — to how to find your target audience to how she was working from home way before it was cool. Her latest company, Hooked, has raised millions of dollars to reimagine how teenagers read fiction on their phones. She is also an artist and bookworm. Spoiler alert, we get to hear her sing.
38 min