PrettyAF Powerhouse | Personal Branding, Build Authority Online + Make Money Online for Female Entrepreneurs

Azalee Maslow | Online Business Coach for Personal Brands
  • 5.0 (41)
  • Entrepreneurship
  • Updated Weekly

Do you dream of being the go-to name in your space? The one who gets found, followed, and hired by dream clients who already know you're the one? Do you want your hard work to finally turn into real, consistent income, without hustling around the clock? And be honest: don't you think building your brand should actually be FUN? Welcome, Powerhouse. This podcast will help you build a personal brand that turns heads and turns a profit: get known for what you do best, get chosen by the clients you actually want, and get PAID for what you know. Hey, I'm Azalee Maslow. A wife, a mom, and an Online Business Coach for Personal Brands. I've worked in media since 2010, with a bachelor's and master's in journalism and media studies, and a successful marketing agency I built from scratch. I've helped musicians sign with record labels, speakers land keynote stages, writers become bestselling authors, and clients close multi-million dollar corporate contracts. And here's what every one of those wins had in common: it was never about doing more. It was positioning. Clear message. Real authority. Simple systems that compound. When I became a mom, I pivoted everything to teach that exact skill to female entrepreneurs: the coaches, speakers, and authors who ARE their brand. This show hit the top 3% of podcasts globally doing it. If you're ready for simple authority-building systems, offers that actually sell, and growth that doesn't cost you your family time or your sanity, this podcast was created for you. New episodes every week, real talk, and steps you can use the same day. Heat up your curling iron and pop the bubbly. It's your turn to be the PrettyAF Powerhouse you were always destined to be. Let's get into it! NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCAST Subscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITY You were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you. JOIN HERE: https://www.facebook.com/groups/3959588124166778 STEP 3 - JOIN RICH AND RECOGNIZED Ready to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join. JOIN HERE: https://richandrecognized.com/ CONNECT WITH ME: Follow along as I (finally) build my own personal brand in real time. FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

  1. 30m ago

    200 - You Don't Need to Do More: The Positioning Shift That Attracts Dream Opportunities

    Hey Powerhouse! Why am I not booking more speaking gigs? Why isn't anyone approaching me about a book? Why do I have to chase every single client? I hear these questions all the time, and when I look at the person's online presence, the answer is almost always the same: you can't tell that's what they want. The opportunities aren't rejecting you. They just can't find you. In this episode, I'm walking you through the positioning shift: deciding exactly what you want to attract, auditing your presence through the eyes of the person holding that opportunity, and how to signal you're OPEN to speaking gigs, book deals, and dream clients without overclaiming anything you haven't done yet. Because here's the truth: when things start coming to you, it's not because you did more. It's because you're positioned differently. Lots of Love,Azalee NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCASTSubscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITYYou were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you.JOIN HERE: https://www.facebook.com/groups/3959588124166778  STEP 3 - JOIN RICH AND RECOGNIZEDReady to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join.JOIN HERE: https://richandrecognized.com/  CONNECT WITH ME:Follow along as I (finally) build my own personal brand in real time.FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

  2. 5d ago

    199 - Nobody Can Tell What You Do: The 5 Minute Message Fix That Builds Authority Online

    Hey Powerhouse! Real talk: if even your biggest fans can't explain what you do in a paid sense, your dream clients definitely can't. I've seen it up close: a client whose audience adored her, and when people were asked what she does, all they could say was "she's great!" Lovely. Not bankable. The good news: this is a message problem, not a you problem, and the fix takes about 5 minutes. In this episode I walk you through the 3 steps: writing your authority statement (who you help, how you help them, and what you do, in ONE sentence), taking an honest look at your online presence through the eyes of someone who has never heard of you (your website, your socials, and what Google shows), and asking friends or family to tell you what they think you do so you can find the gaps you can't see yourself. When your message is clear, you get a firm answer to "so what do you do?", your people can finally refer you, and getting found and chosen by your dream clients gets a whole lot easier. Lots of Love,Azalee NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCASTSubscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITYYou were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you.JOIN HERE: https://www.facebook.com/groups/3959588124166778  STEP 3 - JOIN RICH AND RECOGNIZEDReady to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join.JOIN HERE: https://richandrecognized.com/  CONNECT WITH ME:Follow along as I (finally) build my own personal brand in real time.FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

  3. 6d ago

    198 - Why I Went Back to the Brand I Already Built (The PrettyAF Powerhouse Relaunch)

    Hey Powerhouse! Welcome to the new era of the show. If you've been here a while, you noticed things went quiet for a few weeks and the name on your podcast app just changed. This episode is the whole story. A coach told me a new name would help me grow faster. Three months later, nothing had changed, and I was sitting there ignoring a brand I'd spent YEARS building and loving. So I looked myself in the mirror, asked my favorite question (if it doesn't feel like a birthday brunch, why are we doing it?), and went back to the brand I already built. In this episode I'm sharing the lesson inside the rename (your brand equity counts, and advice is input, not instruction), what it means to be a Powerhouse, everything that's changing around here (hello, powerhouse interviews), what's staying exactly the same, and the honest behind-the-scenes of why I stepped back and rebuilt my whole system. If you're a woman who goes after what she wants and figures out a way to make it happen, you're in the right place. Lots of Love,Azalee NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCASTSubscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITYYou were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you.JOIN HERE: https://www.facebook.com/groups/3959588124166778  STEP 3 - JOIN RICH AND RECOGNIZEDReady to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join.JOIN HERE: https://richandrecognized.com/  CONNECT WITH ME:Follow along as I (finally) build my own personal brand in real time.FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

  4. Season 6 Trailer

    Welcome to PrettyAF Powerhouse!

    Hey Powerhouse! Welcome to PrettyAF Powerhouse, the show for female entrepreneurs who are the face of their business and are ready to be KNOWN for it. I'm Azalee Maslow, online business coach for personal brands. Every week I'll hand you simple authority-building systems: how to clarify your message, position yourself as the expert you already are, create offers that actually sell, and grow with confidence and ease. No jargon. No hustle-harder lectures. No hamster wheel. Because you can be pretty AND powerful. Glam AND strategic. Fun AND wildly profitable. You never have to pick. Around here, we have our cake and eat it too. New episodes every Tuesday and Thursday. Follow the show now so your next episode is waiting for you. So heat up your curling iron and pop the bubbly. It's your turn to be the PrettyAF Powerhouse you were always destined to be. Tap play, and let's get into it! NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCASTSubscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITYYou were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you.JOIN HERE: https://www.facebook.com/groups/3959588124166778  STEP 3 - JOIN RICH AND RECOGNIZEDReady to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join.JOIN HERE: https://richandrecognized.com/  CONNECT WITH ME:Follow along as I (finally) build my own personal brand in real time.FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

  5. Jul 9

    197 - Q2 2026 Review [Part 2 - Personal]

    Hey Chosen One! You're not just a business. You're a whole person running one. And if you've ever felt like the personal side of your life gets zero airtime because you're always in build mode, this episode is for you. Last episode was the business side of my Q2 review. This is Part 2: the personal side. The health stuff, the mom stuff, the family stuff, and the celebrations that made this quarter feel full even when it was a lot. Here's what I'm walking you through: Health updates My protein focus and how it's changed the way I eat Leo's quarter: swim lessons, CrossFit, and the dinosaur outpost Gonzo's new cough med The fun stuff: my cousin's baby sprinkle and my BFF getting engaged! If you want more of the behind-the-scenes lifestyle content, that all lives on my Instagram @azaleemaslow, along with my ShopMy where everything I use and love is linked. Grab a cozy drink for this one. It's a life catch-up with your bestie. In this episode: - The health appointments (allergy shots, CT scan, Epstein-Barr, dermatologist, gyno) and what I learned - Why protein became my simplest wellness win this quarter - Life as a mom and business owner: Leo's swim, CrossFit, and dinosaur adventures - Celebrating the people I love: a baby sprinkle, an engagement, and even Gonzo's new cough med   WORK WITH ME:  💰 Join Rich and Recognized: The Membership - $222/month https://www.azaleemaslow.com/membership  👑 Apply for Rich and Recognized: The Mastermind - $2,222/month https://www.azaleemaslow.com/mastermind    CONNECT WITH ME: 💓 Join our free Facebook Community: https://www.facebook.com/groups/3959588124166778/    LINKS MENTIONED IN THE SHOW: 🛍️ Shop my favorites on ShopMy: https://shopmy.us/shop/azaleemaslow  📸 Follow me on Instagram: https://www.instagram.com/azaleemaslow/

    197 - Q2 2026 Review [Part 2 - Personal]

  6. Jul 7

    196 - Q2 2026 Review [Part 1 - Business]

    Hey Chosen One! If Q2 had you doing all the things and still wondering why nothing was really growing, this episode is your permission slip to simplify. I'm pulling back the curtain for a full review of my Q2 (this is Part 1, the business side): what I built, what I cut, what I renamed, and where every ounce of my energy is going next. If you're the face of your business (a personal brand, coach, speaker, or author), this is a real behind-the-scenes look at what it takes to build authority online. Here's the truth most people miss: growth doesn't come from adding more. It comes from going all in on less. This quarter I: Built Rich and Recognized (the program) Stopped doing small offers and put all of that teaching on the podcast instead Renamed the podcast and my program, and restructured everything into a Membership and a Mastermind Went all in on 3 things: my podcast, my Instagram, and my 2 offers I'm also sharing where I'm investing to back up that focus (new microphones, the YAP challenge, InstaClubHub Live in September), the programs I'm in right now (All In, P2P, and STS), and why everything ahead comes down to systems, mindset, and those 3 things only. Plus, I joined ShopMy! Everything I use and love is linked on my Instagram @azaleemaslow and below. Grab your notes app. This one's a keeper. In this episode: - Why I stopped selling small offers and gave that content to the podcast instead (and what it freed up) - The rebrand: renaming the podcast and my program, and splitting it into a Membership and a Mastermind - The all-in strategy: 2 offers, 2 platforms, zero shiny objects - Where I'm investing (new mics, the YAP challenge, InstaClubHub Live) and my focus going forward: systems and mindset   WORK WITH ME:  💰 Join Rich and Recognized: The Membership - $222/month https://www.azaleemaslow.com/membership  👑 Apply for Rich and Recognized: The Mastermind - $2,222/month https://www.azaleemaslow.com/mastermind    CONNECT WITH ME: 💓 Join our free Facebook Community: https://www.facebook.com/groups/3959588124166778/    LINKS MENTIONED IN THE SHOW: 🛍️ Shop my favorites on ShopMy: https://shopmy.us/shop/azaleemaslow  📸 Follow me on Instagram: https://www.instagram.com/azaleemaslow/

    196 - Q2 2026 Review [Part 1 - Business]

  7. Jul 2

    195 - July's Theme is FREEDOM!

    Hey Chosen One! You did not start your business to build yourself a brand new job. You started it for freedom. Freedom with your time, freedom to choose how your days look, and freedom with your money. So that is exactly what we are doing all month long. In this episode I reveal the July theme: FREEDOM. Every episode this month is built for the people who ARE the face of their business (personal brands, coaches, speakers, and authors), and they all point back to one thing: building a business that gives you time, choice, and financial freedom instead of taking it from you. Here is the truth most people miss: freedom is not something you get when the business is finally big enough. It is something you design on purpose. This month I am showing you how, including the AI moves I am using to free up my own time so I can focus on what actually grows things (and be present for the life I built this for). I also have a little something I have been sitting on. The podcast is going through a name change. I am not spilling it all today, but I share more in the very next episode, so make sure you are subscribed. And before you go, I am leaving you with one question to sit with over the holiday weekend: what does freedom mean to you? Grab your notes app and answer it honestly. Your whole July starts there. In this episode: The July theme reveal: FREEDOM, and the three kinds we are chasing (time, choice, and financial freedom) Why freedom is something you design on purpose, not a prize you get when the business is big enough The AI moves I am using to free up my time and focus on what grows the business A teaser: the podcast is getting a name change, and where to hear the full reveal Your holiday-weekend question: what does freedom mean to you? CONNECT WITH ME: 💓 Join our Facebook Community: https://www.facebook.com/share/g/1CGMZJ1rD3/

    195 - July's Theme is FREEDOM!

  8. Jun 30

    194 - The Fastest Way to Make Money Online

    Hey Chosen One! If you started your business to make money online, you have probably felt that pull to make it fast. Hustle harder, chase the quick win, get cash in the door this week. I have been there. And looking back, it is the one thing I would do differently. This episode is the real answer to the fastest way to make money online, made for the people who ARE the face of their business (personal brands, coaches, speakers, and authors). It is not the answer you think it is. Here is the truth most people miss: fast money and lasting money are not the same game. You can absolutely do things that bring cash in quickly. But the move that actually pays you for years is the one nobody calls fast. In this one I walk through: (1) the regret that cost me time when I first started, (2) why quick-money plays cap out, and (3) the one filter that keeps you consistent long enough to actually win. I am sharing the thing I wish I had spent my first year doing, instead of chasing the next dollar. Grab your notes app. This one's a keeper. In this episode: My biggest regret from when I started my business, and why chasing fast money kept me small Why quick-cash moves (flipping at garage sales, one-off 1:1 coaching) bring money in but never scale The real fastest way to make money online: build your audience and position yourself as an authority The energy test, and how choosing what you are excited to show up for keeps you consistent and makes people feel you actually want to be there   CONNECT WITH ME: 💓 Join our Facebook Community: https://www.facebook.com/share/g/1CGMZJ1rD3/

    194 - The Fastest Way to Make Money Online
See All (203)

Trailer

5
out of 5
41 Ratings

About

Do you dream of being the go-to name in your space? The one who gets found, followed, and hired by dream clients who already know you're the one? Do you want your hard work to finally turn into real, consistent income, without hustling around the clock? And be honest: don't you think building your brand should actually be FUN? Welcome, Powerhouse. This podcast will help you build a personal brand that turns heads and turns a profit: get known for what you do best, get chosen by the clients you actually want, and get PAID for what you know. Hey, I'm Azalee Maslow. A wife, a mom, and an Online Business Coach for Personal Brands. I've worked in media since 2010, with a bachelor's and master's in journalism and media studies, and a successful marketing agency I built from scratch. I've helped musicians sign with record labels, speakers land keynote stages, writers become bestselling authors, and clients close multi-million dollar corporate contracts. And here's what every one of those wins had in common: it was never about doing more. It was positioning. Clear message. Real authority. Simple systems that compound. When I became a mom, I pivoted everything to teach that exact skill to female entrepreneurs: the coaches, speakers, and authors who ARE their brand. This show hit the top 3% of podcasts globally doing it. If you're ready for simple authority-building systems, offers that actually sell, and growth that doesn't cost you your family time or your sanity, this podcast was created for you. New episodes every week, real talk, and steps you can use the same day. Heat up your curling iron and pop the bubbly. It's your turn to be the PrettyAF Powerhouse you were always destined to be. Let's get into it! NEXT STEPS: STEP 1 - SUBSCRIBE TO THE PODCAST Subscribe to the podcast so you never miss an episode! STEP 2 - JOIN THE FREE COMMUNITY You were never meant to do this alone. Join our free community on Facebook and connect with 100s of other female entrepreneurs building alongside you. JOIN HERE: https://www.facebook.com/groups/3959588124166778 STEP 3 - JOIN RICH AND RECOGNIZED Ready to build a personal brand that turns heads and turns a profit? Get a live hot-seat coaching call with me every week plus instant access to every program I've created, the day you join. JOIN HERE: https://richandrecognized.com/ CONNECT WITH ME: Follow along as I (finally) build my own personal brand in real time. FOLLOW ME ON IG: https://www.instagram.com/azaleemaslow

Information