46 episodes

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Pricing is Positioning Paul Klein

    • Management
    • 5.0, 36 Ratings

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

bytes and bits ,

Inspiration for positioning

I heard Paul speaking on Agents of Change podcast today and was so intrigued I checked out episode 3 like he suggested. Great tips for a new venture I’m trying to figure out how to launch successfully.

ToscaBvV ,

A podcast that is highly useful as well as 'sympatico'

As a consultant who started full time consulting only 8 months ago, I find Paul's podcast very valuable. It is practical and immediately useful. And Paul has a 'sympatico' way of presenting his valuable content. Thank you!

Sal in L.A. ,

Actionable Advice That’s Already Paid Off!

Paul and his podcast have been a game-changer for me since he was a guest on Shannon Mattern’s podcast. I used to be that single-price, multi-page proposal maker that sent my prospects into “analysis paralysis,” as Paul calls it. I subscribed to Paul’s podcast and binge-listened to get caught up. Then I applied what I learned and scored my first win yesterday with a single-page proposal containing three pricing options. I was hoping the prospective client would at least choose my middle price/package – but he chose my most expensive option! I find myself taking lots of valuable notes from each episode of this podcast. Thanks, Paul!

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