74 episodes

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

Pricing is Positioning Paul Klein

    • Management
    • 5.0, 41 Ratings

How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.

    073: Exceptionally Unemployable with Jerod Morris

    073: Exceptionally Unemployable with Jerod Morris

    This week I’m excited to have Jerod Morris on the show! 

    Jerod is the producer of the Unemployable podcast now called the 7-Figure Small podcast with Brian Clark and the community manager of the Unemployable Initiative. 

    • 44 min
    072: Building A Mighty Network With Gina Bianchini

    072: Building A Mighty Network With Gina Bianchini

    This week I’m excited to have Gina Bianchini on the episode!

    Gina is the CEO & Co-Founder of Mighty Networks and former co-founder & CEO of Ning.

    Mighty Networks mission is to usher in a new era of creative business built on community. The platform serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand.

    • 35 min
    071: The Business of Expertise with David C Baker

    071: The Business of Expertise with David C Baker

    David is an author, speaker, and advisor who helps entrepreneurial experts make better business decisions. He’s worked with over 900 marketing firms and owns his own publishing Company called RockBench Publishing Corp. and is the Principal at ReCourses, Inc.

    David’s work has been featured in the Wall Street Journal, The New York Times, USA Today, Fast Company. Inc. Magazine, Forbes, MarketingProfs, BusinessWeek, and on CBS.

    • 49 min
    070: The Self-Taught Entrepreneur With Darrell Vesterfelt

    070: The Self-Taught Entrepreneur With Darrell Vesterfelt

    This week I’m excited to have Darrell Vesterfelt on the show! 

    Darrell helps 6-figure entrepreneurs scale their revenue online. He is the founder of Good People Digital, an agency focused on creating powerful websites, fueled by world-class content, and he is the vice-president and managing partner of Copyblogger, one of the leading websites on Content Marketing. 

    • 1 hr 3 min
    069: How my revenue increased by a whopping 32%!

    069: How my revenue increased by a whopping 32%!

    Without changing much of Kyle’s original pricing his revenue per customer jumped from $83/customer to $121/customer and his revenue increased by a whopping 32%!

    Another crazy stat: Before, the percentage of customers who paid $100 or more was 17%. Now, customers paying $100 or more is 70%!

    That and more on this week’s edition of the Pricing Is Positioning Podcast!

    • 37 min
    068: Freelancing Business with Emily Leach

    068: Freelancing Business with Emily Leach

    This week I’m excited to have special guest Emily Leach on the show! 

    Emily is the Founder of The Freelance Conference (FREECON), including Freelance Business Week, The Freelance Fund and The Freelancers Guide to Life podcast. 

    Emily has been called a pioneer in the world of uniquely-talented people who feel empowered to go beyond conventional jobs and create businesses from unique vantage points and perspectives. 

    • 46 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

kymoneh ,

I’ve learned so much from this podcast

This podcast has helped me understand pricing so much more. I was offering my services at prices that were way too low and burning myself out. This show has helped me to adjust my rates, know my worth and achieve more work life balance. A must listen.

Danny A. H. ,

Excellent advice

Just found this podcast tonight and have already listened to first three episodes. As an independent consultant, this advice feels spot on with very useful and applicable ideas to put to work right away and get better returns for the value I’m delivering.

PaulK_ ,

Straight to the good stuff!

Paul gets straight to the good stuff (valuable nuggets of info) and doesn’t have a bunch of fluff in his episodes. Nice work!

Top Podcasts In Management

Listeners Also Subscribed To