Pricing Power Moves: From Tactics to Transformation with Karan Sood

Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.

• Transforming pricing from "order-taking" to strategic value creation across different business models
• Mastering the nuanced differences between PLG and sales-led pricing approaches
• Using compensation as the ultimate behavior-change lever to drive pricing transitions

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