Bill Morrison interviews Tony Hodgson on pricing and Selling the Sandler Way.
In this episode:
How Tony got into pricing and how the field has exploded What parts of your business should be involved in pricing Why pricing should be a focus area How to grow your business 20% through pricing Value based pricing How discounting can destroy your pricing strategy Does your sales team actually need help with pricing? Your high volume price discount is probably being abused What industry is ahead of the game in pricing? The trends in pricing Questions to answer about your pricing