16 episodes

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Principles of Marketing - MKTG 3200 East Tennessee State University

    • Business
    • 3.4, 66 Ratings

An introductory course designed to develop in students an understanding of basic marketing concepts and functions in market-oriented institutions. Marketing strategy is studied with appreciation for the constraints imposed by consumer behavior, marketing institutions, competition, and the law.

Customer Reviews

3.4 out of 5
66 Ratings

66 Ratings

Yellow*Paint ,

Good Foundation

The videos are a good tool for the basic principles, and the instructor covers marketing ideas anyone interested in business will need to consider.

ty meister ,

Sweet

This guy is awesome. I'm pretty sure he's not Autistic/Aspergers, and is just trying to establish rapport with the typical iTunes U enthusiast. What? Like I'm not the only one who reads nonfiction and watches these things for fun. Thanks for honoring us, in a way, by trying to meet us at our world view. I used to talk like this guy whenever I gave tech advise growing up. It's kind of fun to watch now, knowing how I must have come across to people. Definitely an awkward child! Ha

ashanyao ,

love.

as a recent grad of marketing, this is an awesome refresher for the working world.

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