Private Pay vs Insurance: What Therapists Get WRONG | Avivit Fisher | TPOT 427

Private pay versus insurance is one of the biggest decisions therapists face, and honestly, it's also one of the most misunderstood.

In this episode, we're breaking down what therapists often get wrong when thinking about these two models. It's not just about money or convenience. It's about how you want to run your practice, who you want to serve, and where you're willing to spend your time and energy.

If you've been going back and forth on whether to take insurance, go private pay, or try a hybrid approach, this conversation will help you think about it in a much clearer way.

Resources Mentioned In This Episode

Subscribe to YouTube

Read the show notes here

Watch on YouTube

Use the promo code "GORDON" to get 2 months of Therapy Notes free

Consulting with Gordon

The PsychCraft Network

Follow us on Instagram

Meet Avivit Fisher

Avivit Fisher is a marketing strategist and the founder of REdD Strategy, a boutique consultancy that helps therapists and private practice owners attract private-pay clients through clear positioning, ethical marketing, and sustainable systems. With over a decade of experience in brand strategy and healthcare marketing, she works with clinicians nationwide to build practices that stand out, grow intentionally, and align with their values.

The State of Private Pay Therapy Practices REdD Strategy on LinkedIn