Step-by-step on how to start or grow a physical therapy private practice or OT clinic the right way.
Anyone can start a private practice...few do it correctly. Achieving independence and freedom doesn't happen by chance but through the application of sound principles, tools and advice.
James Ko, along with other leading physical and occupational therapists, will share secrets with you on the pillars of private practice success. Topics include: physical therapy marketing, cash-based practice, physical therapy billing, reimbursement maximizing, contract negotiations, revenue increasing strategies, referral building tactics, and more. Taught by real therapists with real practices and by James Ko.
Physical therapy business is growing rapidly. The demand for services is growing. Opportunities are growing. Cash-based physical therapy is growing. But with all the changes, many can't keep up and are doing it wrong. Leading to loss of revenue, efficiency and volume.
It's essential to stay up to date with all the changes, such as G codes, ICD-10, direct access marketing, performance based pay, medicare regulations, internal marketing, internet advertising, social media, employee management, public relation strategies, promotion delivery methods, and clinical excellence.
It's important to master the skills of patient loyalty building, direct access marketing, effective patient activation, efficient patient scheduling, billing coding strategies, maximizing reimbursement, physician referral building, managing your medicare physical therapy department, cash based physical therapy services, physical therapy marketing, community physical therapy development, collections from patients, insurances, and attorneys, employee development and management, physical therapy EMR usage, elective service sales, patient loyalty building, quality assurance, and more.
Much of the marketing secrets center around building a customer for life (versus a disposable patient). Effective use of the internet, website design, email capturing, social media, prospect engagement, SEO, and staff training can lead to your dream practice.
Life is short. Start success today.
EP 19: What Physicians are Thinking Today and Tips to Increase Referrals
In this episode, James talks with doctor Kenneth Moses, MD a 20 year primary care physician.
What primary care physicians think PT’s actually do.
Why primary care physicians don’t refer to physical therapy as much…
How this physician makes decisions on who he sends patients to.
What physicians think about the, “No More Pills” campaign being put out by physical therapists.
What PT/OT’s can do to increase physician awareness of PT/OT services and potentially increase referrals.
* How often do patients ask physicians where they should go for PT/OT?
* Do doctor’s google when trying to find a clinic to send to?
* A very unique marketing idea that PT/OT’s can do to educate primary care physicians and potentially increase referrals.
EP 18: The #1 Fear in Marketing
Do you want more patients from your community? Do you want to do better with Direct Marketing and rely less on physicians and grow your practice higher into the future?
If so, you must remove this common FEAR that plagues most marketing efforts.
“Fear of what?” you might be asking.
This fear is deep rooted…and difficult to recognize.
It strikes most practice owners and it ruins their marketing efforts, wastes their money, and diminishes their results.
It’s the number one stumbling block to more direct access patients…and physician referrals.
Listen and find out what it is and how to get rid of it.
EP 17: Billing and Boldness and Loyal Patients for Life
If PT and OT clinics improve their approach to billing and collections, AND improve their expectations placed on patients, they can start winning in private practice.
The days of being passive, submissive and meek are over.
The days of allowing insurance companies and Mediccare to dictate all the rules are over.
The days of approaching patients with “kid gloves” are over.
It’s time to be bold and clear, and run your business as if it is YOUR business. Take control and start setting the rules, your rules, without apology.
And when you do, you will start winning.
You will be able to grow strong and make your mark. And make a difference not only in your life but in the lives of others.
EP 16: The Secret to More Cash Flow That No One is Talking About
As PT/OT Practice Owners in a new economic era, we want higher cash flow coming through our clinic.
We want to sell more cash services to the many with high-deductibles, no-insurance, and HSA plans.
We want to sell more elective services to existing patients so we can financially improve while we impact lives on a higher level.
But why are so few able to do so?
In this Rant, James reveals the reason.
He also reveals how he sells more of both cash services AND elective services.
During his talk a large dragonfly flew through the room (we were on the beach in Hawaii).
Just in case you don’t know…a dragonfly is a sign.
It’s presence has a special meaning.
You’ll find out what that meaning is during his Rant.
EP 15: 3 Ways to Increase Attraction and Likability Fast
If you are still trying to promote your company and sell your “services” to the public, you are probably hurting right about now.
So listen up.
As a business owner, it’s important to understand WHAT IT TAKES to get people to choose you (over others) and have them WANTING TO SPEND money with you.
Even though the consumer mindset has changed over the years, most of the important essentials have not.
In this episode, I share 3 things you can do to instantly gain more attraction and likability of consumers in your community.
NOTE: I shared this back in 2012 to a group of practice owners (and even made predictions) but am shocked at how many practice owners are still NOT doing it! Even though the predictions have come true and the principles are even more IMPORTANT to success today!
So, I’m sharing it again in hopes to WAKE SOME PEOPLE UP.
Much of what I talk about are not so much my opinion as they are from the mouths of experts based on studies and research and from personal experience.
WOW….Private Practice Success for Physical Therapy and OT Podcast is flat out awesome. Good production quality. Easy to listen. Very impressed James. Keep bringing it.