Pro Links Sports’ Co-Founder Tracy West: Inside the $35M Business of a PGA Tour Championship

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Tracy West to explore the business, strategy, and operational complexity behind running PGA Tour events. They discuss how tournaments attract sponsors and top players, why fan experience has become just as important as the field itself, and how events like the Valspar Championship and the 3M Open create long-term value for brands through creative activations and hospitality.