48 episodes

Small business growth expert and pro organizer fan girl Shanna Goodman presents the Pro Organizer Marketing Made Simple podcast to help you attract clients as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at proorganizermarketing.com.

Pro Organizer Marketing Made Simple Shanna Goodman

    • Business
    • 5.0 • 20 Ratings

Small business growth expert and pro organizer fan girl Shanna Goodman presents the Pro Organizer Marketing Made Simple podcast to help you attract clients as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader and writer, regularly contributing to Business Insider, Forbes, Fit Small Business, and Create & Cultivate. Learn more and sign up for regular tips and tricks to attracting ideal clients at proorganizermarketing.com.

    How to Use HoneyBook to Optimize Your Organizing Business With Amy Fredericksen

    How to Use HoneyBook to Optimize Your Organizing Business With Amy Fredericksen

    Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her business

    Click for show notes. 

    • 37 min
    How to Increase Productivity Based On How You're Wired (And Help Clients Do the Same) With Ellen Faye

    How to Increase Productivity Based On How You're Wired (And Help Clients Do the Same) With Ellen Faye

    Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs.

    Click for show notes. 

    • 44 min
    5 Types of Social Media Posts That Make Regular Posting Infinitely Easier

    5 Types of Social Media Posts That Make Regular Posting Infinitely Easier

    The only thing about social media that is constant is that it’s changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. 
    In this episode, you'll learn some great reasons as to why social media is worth your time... and an easy formula to make regular posting easy. 

    Click for show notes. 

    • 16 min
    Email Subject Lines That Get Opened

    Email Subject Lines That Get Opened

    Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email.
    In this episode, you'll learn the importance of  email subject lines and how to craft them to easily get the maximum opens.  
    Click for show notes. 

    • 12 min
    What You Didn't Know About Instagram Hashtags

    What You Didn't Know About Instagram Hashtags

    Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. 
    For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch. 
    Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) and then showing new comments and other activity of your Groups frequently in your newsfeed. This is because they were catching so much heat about people sharing misinformation and they’re taking emphasis off of individual posts. This is partly why you don’t see every single personal post of every single person you’re friends with on Facebook. 
    Knowing and understanding social media updates can help you take advantage of new features and what Meta’s prioritizing right now. 
    Click for show notes. 

    • 10 min
    Professional Organizer Marketing Plan

    Professional Organizer Marketing Plan

    A professional organizer marketing plan details your strategy to package and sell your professional organizing services.
    In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one, which will help you save time and money as you attract clients.
    Click for show notes. 

    • 12 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

Effy108 ,

Really Useful Information

Shanna delivers. Such valuable information in such an understandable and concise format. Totally worth your time!

JeannieRodriguez ,

GRAB A PEN! This info is GOLD

Shanna gets right to the good info! Get ready to take notes because she doesn't have a lot of fluff. Just the best info and tips... I'm loving this podcast!

Moving Forward Organized ,

Love this new show

I have learned so much from these podcasts and enjoyed each episode.
I am a new/first time Professional Organizer. Exactly what I needed

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