Process To Ecom Profits Podcast Robyn Johnson

Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing. 

Links Mentioned: 
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Krista Neher-Bootcampdigital.com/Linkedin: @kristaneher 

Skip To:
00:56: Can you tell us about yourself?
02:57: What would you tell someone with zero digital marketing experience and want to expand?
05:34: Do you consult with people around building strategy or have a course to recommend?
05:58: Digital Marketing that actually works. Krista’s Book. 
10:35: Engagement is a good metric. Right? (Engagement is a horrible metric)
13:00: Media Spend and Divide it by our Revenue, Do you think this is a good metric? Are there other Metrics you might recommend? (More bang for your buck)
16:30: Facebook’s Case study brings some light to the concept. 
18:01: What would you recommend for brand awareness?
20:49: What would you say to people that said Facebook doesn't work? (IOS Update)
22:47: Do you recommend that people invest in SEO? A way to achieve that without a SEO expert. 
27:06: What other advice would you give someone that is talking about it being their last year on amazon?
 

Taking care of your future is important. As entrepreneurs we get caught up making sure that our business is doing well and we are staying profitable but sometimes we forget that we need to take care of our future selves. Today we have Anna Popke on the show and we get to learn her secrets of success post business making sure that we retire properly. 

Links Mentioned: 
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Anna Popke- 

Skip To:
00:37: Cindy, do you want to introduce our guest?
03:43: What are some of the things that people should be thinking to prepare for the future while trying to run a business?
09:00: This is just an extension of paying yourself right?
10:45: Do you have advice for someone that explains it as I'm betting on myself to make sure that my future self is taken care of?
15:52: We have stuff in our past that can be used as ammunition when talking to folks like this.
16:54: Take your money outside your business and find ways to invest. 
19:00: What is the burden on the employer offering benefits to employees?
20:00: Differences in the retirement plans. The different IRA’s
24:35: When does the size of your company change the benefits and retirement plans?
27:45: Does a person's age become a factor and are these factors something you help them think about when it comes to retirement or emergencies?
29:30: What do you say to folks to feel better about their changes with the stock market?

The Power of Scarcity. In this episode we talk with PDH author Mindy Weinstein about her new book. What is scarcity, what are the types that can be applied to our business and how to use it ethically. We also go into the effect that it has on customers, the physiological impact, how it can help when they are overthinking and finally, how FOMO is closely related to scarcity. 

00:15 Drs Mindy’s introduction
00:45 Mindy’s new book “The Power of Scarcity”
01:10 What made you want to write about Scarcity?
01:50 Scarcity is the most powerful influence tactic.
03:15 What are some of the teaching points from your book that can be applied to the business world?
04:30 Four types of scarcity
04:55 Supply related
06:30 Demand related
07:30 Time related
07:58 Limited edition
09:10 Do the examples also apply to services?
10:15 Not all scarcity gives customers a good impression
10:45 Scarcity needs to be ethical
12:30 Scarcity is informing the customer
13:50 How can we create scarify on our own products?
17:20 Is there a type of scarcity that works best for your client base?
21:25 Scarcity can help people that are overthinking
24:40 Effect of special days like Prime Day, Black Friday Sales, Cyber Monday
25:15 Competition, a side effect of scarcity
26:25 Feeling of excitement
27:25 Scarcity done well
29:00 Creating some distance with yourself and scarcity
29:55 Scarcity and FOMO
34:25 How to order the book?
35:15 What would be the one piece of advice you would give now that we are entering Q4 if you have a physical product?

Starting your own business is hard enough. Probably one of the hardest things that someone does in their entire life. The last thing entrepreneurs want to worry about is the concept of payroll.
Missy from Gusto has joined us today and elaborates on all the benefits and perks her company offers like contractor payments, simple plans for startup companies, and even HR programs for larger businesses.

Links Mentioned: 
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Mizzy- Gusto.com (Click Button Learn More)

Skip To:
02:50: Gusto brings connectivity between all platforms that companies use, putting all payroll into one simple platform. 
03:35: What products does Gusto have that helps the beginning entrepreneur?
03:47: The contractor only plan, allowing companies to pay contractors with one platform.
04:59: Can you tell us what the cost is for the contractor only plan?
06:04: The simple plan, for those companies that are just starting out.
07:22: Can you talk about the automatic pilot feature of Gusto?
09:23: Would international accessibility of payroll be beneficial to you?
09:46: Does the program address the issue of state regulations for payments?
10:27: Are you seeing success with companies having happier contractors when using Gusto?
11:48: What are some things that Gusto can help small businesses as they start to grow? How does that benefit program work?
14:15: Do a lot of clients use the workers comp option within Gusto?
15:45: Can you talk about your retirement plans? (Guideline)
17:10: With Guideline itself does each business have the opportunity to select the funds that they are going to be participating in? 
19:50: What does Gusto offer businesses that are needing more of an HR presence?
22:52: It's possible to move in and out of the high end HR plans, can you describe this better for us?
26:25: What is your vision for Gusto? Where do you see it going?

 Burn out is the one thing that every entrepreneur faces as they continue to grow their business over several years. In today's episode, we sit down with Susie to discuss how creativity can be used to help breakthrough burn out.
We also discussed her upcoming book that is utilizing creativity as an entrepreneur.

Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Susie - Inovationandcreativityinstitute.com

Skip To:
01:20: Susie’s Book Buoyant a guide to becoming wildly successful as an entrepreneur.  
01:39: Susie’s Program Sketchbook Entrepreneur Master Class teaches the skills to avoid burnout. 
03:17: What about your entrepreneurial journey stuck out to you? What did you learn and grow from during that time?
06:52: Can you expand on the Liberation Quadrant.
11:00: Can you notice the caution zone? (Where you are comfortable)
12:34: Make sure to look out for the seedlings that bloom as burn out later.
13:18: So how do you know that you are there? Is there a way to tell before you burn out?
15:18: What does the World of burn out look like?
18:15: Can you Talk about the 5 M’s and why they set us up for feeling more expansive in our day?
18:32: Susie describes the Fight of Flight Mode in correlation to the burnout aspect.
25:40: End of Description of 5 M’s 
26:44: What are techniques used by entrepreneurs to wake themselves up? (Pattern Interrupt)
28:33: Awareness of boundaries is important and becomes more accessible after Susie's teachings. 
32:22: Burnout decreases access to the Prefrontal Cortex of the executive functioning part of our brain.
33:45 Cindy’s anecdote.
35:00: Susie, can you tell us how to order the book and release date?

Taxes are a headache. Especially when it comes to entrepreneurship. Today we get the privilege of talking with Wendy Barlin, a phenomenal tax strategist and subject matter expert of the tax world.
We discuss concepts like planning for your tax season, the difference between a tax preparer and a tax strategist, the most common missed deductions, and much more. Wendy talks about the ideas of ensuring you love your company, treating it like it's your own, and understanding that you must have the right entity when it comes to your taxes. We also discuss her book (That’s Deductible) which shares multiple strategies and concepts in the world of taxes and entrepreneurship.

Links Mentioned:
Cyndi Thomason - Bookskeep.com
Robyn Johnson - Marketplaceblueprint.com
Wendy Barlin - Wendybarlin.com/aboutprofit.com

Skip To:
02:00: When is the best time to sit down with your tax advisor to plan the rest of your year?
05:45: How much do you need to be prepared before sitting down to discuss a tax strategy?
08:00: What should you be looking for in a tax strategist?
09:30: What is the difference between a tax preparer and a tax strategist?
12:00:  What is the biggest mistake that you see?
14:22: What are the most common missed deductions?
17:14: What tips can you recommend for people relying on debt to keep their business in operation?
22:45: What are you seeing with the market right now and business sales? What should people be considering as they are starting to think about exiting in the next year?
25:18 Becoming an employee of your company after you sell your company. 
28:10: Do you have any guidance for individuals that are just starting out?
32:00: Have the correct entity.
33:15: When can meals be a tax deduction?
35:12: What is the minimum amount for needing a receipt?
36:16: Mention of Wendy’s Book (That's Deductible)