185 episodes

Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll be digging into it all. Join us today!

Process to Profitability Samantha Mabe

    • Business
    • 5.0 • 33 Ratings

Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll be digging into it all. Join us today!

    Planning a Brand Photoshoot that Helps Grow Your Business with Nathalie Amlani

    Planning a Brand Photoshoot that Helps Grow Your Business with Nathalie Amlani

    In the age of the personal brand and social media, it’s important to show your face in your business. But effective photos are more than just a basic headshot – your brand photos need to represent you, your personality, and resonate with your dream clients. Nathalie Amlani is joining me today to talk about how a brand photoshoot based in storytelling can help grow your business. She also shares her approach to planning a photoshoot and tips for feeling confident on camera.
    Topics Discussed:
    How brand photography helps a business How storytelling helps entrepreneurs grow their business and how brand photography plays a part Nathalie’s approach to planning a photoshoot Tips for appearing confident on camera The props you need for your photoshoot Resources Discussed:
    Connect with Nathalie:
    Nathalie Amlani is the founder of Pictonat Branding Creative. She is a brand strategist, photographer, author, and podcast host. She has helped over 75 entrepreneurs elevate their brands and deepen relationships with their audience through visual storytelling and brand photography.
    Nathalie earned an MBA from the Rotman School of Management and has 17 years of experience in Financial Services specializing in project management, strategy, and marketing.
    During her corporate career, Nathalie found the most enjoyment and satisfaction in roles that allowed her to create a meaningful connection with customers. When she took the leap to build her own business, she set out on a mission to connect personally with each client and deliver an exceptional service that helps them succeed and grow.
    Working with Nathalie is a thoughtful experience designed to help clients share the essence of their business as a visual story and instantly elevate their brand. She draws on the unique story of each business (and those behind it!) to plan and capture personalized visuals that allow them to share this story and sell their products and services by building connection and trust with their audience. She enjoys working with women leaders to help them show up online with brand images and strategies that connect authentically with their audience.
    Website Instagram How to Plan a Personal Branding Photoshoot training

    • 36 min
    Behind the Scenes of a VIP Day with Samantha Mabe

    Behind the Scenes of a VIP Day with Samantha Mabe

    Today I’m going to be talking about the behind the scenes of my website design VIP Day. I’ve done a couple of these with clients and so I’m really excited to share with you not only what a VIP Day is and how it works, but what I’ve learned and answer some questions that I get as a talk about VIP Days frequently. Whether you have a  VIP Day yourself and you’re looking to learn or you’re interested in website design and what that process might look like, this episode is going to be helpful for you.
    Topics Discussed:
    Why I decided to offer a VIP Day My VIP Day process Answers to frequently asked questions Lessons I’ve learned from my VIP Days Connect with Samantha:
    Samantha Mabe, creative director and designer of Lemon and the Sea, helps service providers and coaches stop cringing every time a dream client asks for their website. She loves designing custom sites that empower business owners to raise their prices and feel confident that their online home finally reflects their brand. With her signature framework, Samantha has designed and customized over 25 websites over the past 6 years for all different types of entrepreneurs. When she is not digging into design and strategy, Samantha loves true crime podcasts, adventures with her toddler, and trying to keep up with her Netflix queue.
    Website Instagram Free Website Review

    • 23 min
    Leveling Up Your Business with a Weekly CEO Day with Ashley Kang

    Leveling Up Your Business with a Weekly CEO Day with Ashley Kang

    So many business owners get caught up in client work as their business grows and find themselves neglecting working on their own business. Today I’m talking with Ashley Kang about leveling up your business with a CEO Day. We chat about why CEO Days are different from admin days and their role in a growing business. Ashley also shares why CEO Days aren’t taking time away from client work and what we should be doing during the time we’re focusing on our business.
    Topics Discussed:
    How CEO Days are different from administrative days CEO Days and their role in growing a business The importance of having a set CEO Day each week Why taking time out of the week to do a CEO Day isn’t a waste of time How a CEO Day works and what should we be doing during it Resources Discussed:
    ClickUp Airtable Done in a Day Connect with Ashley:
    “A real-life Hermione Granger” is a tagline used frequently to describe Ashley. She’s been organizing, planning, and managing everything from a young age, from alphabetizing her personal library to coordinating group projects, to always having a to-do list and up-to-date planner.
    During the early years of her career, Ashley worked in customer service and client management. After completing her Master’s in public policy and administration, she spent several years working as a project and policy manager, directly involved in strategy and project management at the executive level.
    AHK Business Management was born out of her desire to bring her love of strategy, implementation, and systems together in a holistic way. Today, she works with online service providers to navigate the overwhelm and chaos of running a business so they can have tangible action steps to make impact and grow as CEOs.
    When she’s not working with clients, Ashley loves quilting, kayaking, and puttering around in the garden. And in true Hermione Granger form, a book is never too far away.
    Website Instagram Weekly Newsletter

    • 40 min
    Approaching Time Management in a New Way with Devin Lee

    Approaching Time Management in a New Way with Devin Lee

    There are so many tools, apps, and hacks to help business owners get everything done, but so many of us are still struggling with burnout. It’s time to have a different kind of conversation around time management. Today Devin Lee is joining me to talk about redefining “good” and “bad” time management skills. We dive into the deeper issues and talk about viewing time management in a new way. Devin also shares how she helps business owners plan their time so they can avoid burnout and still run a business they love.
    Topics Discussed:
    Redefining what it means to have “good” or “bad” time management skills Where the current 40-hour work week originated Myths about how we view our relationship with time How business owners can improve their time management Tools and systems for business owners to better plan Resources Discussed:
    Connect with Devin:
    Devin Lee is a Certified Online Business Manager. She takes the dreams of visionaries who thrive on ideas and puts them into an actionable plan. She loves to outline the ultimate customer journey for her clients’ businesses, find the holes and obstacles, and then patch them up. She loves elevating business owners to the next level and then watching a newly well-oiled business do its thing. And she loves to teach overwhelmed entrepreneurs how to change their relationship to time.
    In her spare time, Devin roller skates, listens to podcasts, studies the Enneagram, explores the best places to eat Sushi in Portland, and makes new friends.
    Website Instagram Facebook LinkedIn Newsletter

    • 37 min
    Creating a Values-Based Content Plan with Zoha Abbas

    Creating a Values-Based Content Plan with Zoha Abbas

    Creating content for your business can feel overwhelming and often like you’re throwing spaghetti at the wall in hopes that something will stick. Instead of trying everything you hear about online, it’s important to create your content based on your values and strengths, which is what Zoha Abbas is joining me today to talk about. We talk about hustle culture and working in a way that works for you. We also talk about the importance of having an aligned offer and finding your strengths as a communicator when creating content. Zoha also shares the important things to consider when creating and sharing content that connects with your dream clients.
    Topics Discussed:
    How hustle culture shows up in marking Working the way that works for you The importance of having an aligned offer Finding your strengths as a communicator Using your communication strengths to create content Things to think about when creating content to connect with your dream clients Resources Discussed:
    The Fascinator Advantage Test Connect with Zoha:
    Zoha is a Values-Based Business Coach who is out to kill hustle culture one client at a time. She helps coaches create aligned offers and communication plans so they can share their work with joy, ease and integrity.
    Website Instagram Free Mini Course

    • 44 min
    Making Sure You Benefit Financially in Your Business with Amanda Neely

    Making Sure You Benefit Financially in Your Business with Amanda Neely

    Money can be a topic that many business owners avoid talking about or even thinking about, which means that often we put off paying ourselves. Today I’m joined by Amanda Neely of Grandma’s Wealth Wisdom to talk about how you can make sure that you’re benefiting financially in your business. We discuss how you know if you need to pivot your approach to money, why it’s important to bring femininity into the money conversation, and what women who are starting a business need to know about money. We talk about the “Bank On Yourself” concept and how you can put yourself first when it comes to finances in your business.
    Topics Discussed:
    Why money is such a taboo topic and why so many business owners put off paying themselves Knowing if you need to pivot the way you approach money in your business How to bring femininity into a conversation about money and why is so important The top things any woman thinking of starting a business should know about money What it looks like for an entrepreneur to use the Bank On Yourself concept The STILL Method and how it helps business owners Resources Discussed:
    The Bank on Yourself Revolution by Pamela Yellen Profit First by Mike Michalowicz Connect with Amanda:
    Amanda Neely is a small business and financial professional. She founded and ran Overflow Coffee Bar, L3C from 2008 through 2018. Now, she shares her experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for businesses. Her goal is to work with people to take charge of their cash flow, leverage their assets, and increase their profitability in ways that would make their grandma proud.
    Website Instagram Facebook LinkedIn YouTube The Still Method Checklist

    • 36 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Haley E. Greene ,

Great advice on building your business as a creative

Marketing is constantly changing these days and the wealth of knowledge available can be really overwhelming to wade through. Samantha shares insights she's learned in her own business and chats with other creative business owners who share specific tips from their area of expertise. Tons of practical biz advice in one place!

Impresseddd ,

I love the focus on processes!

It’s so easy for podcasts to just talk fluff, so I love the tactical tips and processes this show gives! It makes taking action that much easier!

Trevor Oldham ,

Awesome!

One of my new fav shows!