Process to Profitability: Tools and Strategies to Serve Your Clients and Grow Your Small Business is a weekly interview show featuring creative women who are growing their small businesses with a focus on serving their clients and customers well. We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll be digging into it all. Join us today!
Creating an Email Welcome Sequence that Converts with Allison Carpio
Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way.
Using a CRM to Elevate Your Client Experience with Kelli Esquilin
In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. Kelli also shares about off-boarding clients and her tips for delighting clients while using a CRM.
Finding Your Brand Voice for Your Website Copy with Erika Holmes
Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected places you can add personality to your website.
Making Diversity and Inclusivity an Intentional Part of Your Business with Rhodesia Jackson
I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and using inclusive language.
Designing and Implementing an SEO Strategy for Your Website with Samantha Mabe
Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the best way to write content that is SEO friendly and the ranking factors you need to consider outside of keywords.
Leveraging the Power of Hashtags to Grow Your Instagram with Ellen Yin
I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we should think about hashtags for Instagram and why they can be so effective for people with smaller audiences. We also talk about the top three hashtag mistakes that business owners make so that we can create an effective strategy for our businesses.
Process and Profitability delivers!
The amount of qualitative content that Samantha delivers is wonderful. She is what the industry needed! Someone that can get the process into a format that is easy to understand and quick to apply! After all, most of us have a business to run. Samantha shows us how to improve on what we have.
Helpful, actionable contact for women entrepreneurs!
Whether Samantha is solo or has a knowledgeable guest interview, there are always multiple actionable takeaways in each episode.
Smart, Actionable Advice!
Samantha brings the great advice to her podcast - especially if you're a new or growing service-based pro. You going to get real-world, non-fluffy actions on every podcast. I'm always excited for Thursdays when her new episode hits!