Process to Profitability centers on strategic processes that reduce costs while increasing conversions, productivity, and efficiency for creative CEO women who are growing successful service-based businesses. We’ll discuss strategies that produce sustainable profits and how to apply these processes to your small business.
How the art of conversation leads to opportunities, collabs & referrals
In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth.
[00:02:22] Meet Rachael
[00:04:48] Conversation is the missing link in business today
[00:08:02] Setting your intentions for connecting with people
[00:10:33] The value of good conversations
[00:12:49] The importance of having a point of view
[00:16:34] Choosing the right people to connect with
[00:19:35] How to reach out to people you want to connect with
[00:22:04] Nurturing the relationships that you've built
[00:26:31] Building connections is a long-term strategy
[00:28:22] Diving deeper and listening to your intuition
[00:30:20] Connect with Rachael
Actively schedule time for marketing activities and make genuine connections
Treat online interactions the same as offline relationships, be thoughtful and genuine
Be a gardener and farmer, scatter seeds in conversations and connections
Focus on quality connections and conversations, not just numbers and metrics
Develop a unique point of view to stand out and attract attention in marketing
Identify people who share your philosophy, approach, or values for collaborations
Bring back the art of conversation and connection in the online business space
Clarify your intention and goals in conversations for effective and meaningful connections
Building Trust through Content: Content Marketing for Lead Generation
In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth.
[00:00:22] Why many business owners are resistant to Content Marketing
[00:01:51] The benefits of Content Marketing for lead generation
[00:04:08] How to use Content Marketing in your own business
[00:05:09] Choosing your Content Marketing platform
[00:07:52] Choose the content you want to create
[00:08:54] Using AI to help with content research
[00:11:03] Nurturing leads through your content
[00:13:32] Showcase your work and social proof
Why people are resistant to content marketing
The long-term strategy of content marketing
How content marketing drives people to your website
Building relationships and trust through content marketing
Positioning yourself as an authority through content marketing
The benefits of longer-form content in content marketing
The importance of answering people's questions in content marketing
Different types of content to use in content marketing (blogs, videos, podcasts)
Using show notes and transcripts to optimize content for SEO
Choosing the right type of content for your audience
Making content compelling and valuable
Writing engaging and authentic content
Using AI to generate topic ideas for content marketing
How to use guest podcasting to attract more clients
Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly became her main focus. Natalie believes that building trust between the host and listeners is vital, and she'll be diving into strategies for effective pitching, finding the right podcasts, and utilizing podcasts to generate leads and attract high-ticket clients. You won't want to miss this insightful conversation on leveraging the power of podcasts for business success. Let's get started!
[00:02:04] Meet Natalie
[00:05:23] Why podcasting is great for lead generation, but not list building
[00:09:44] Is podcast guesting right for generating leads in your business?
[00:12:11] What you need to have in place before podcast guesting
[00:13:53] Podcast pitching mistakes to avoid
[00:18:11] Podcast guesting is a conversation with the host and the audience
[00:20:21] The results you can expect to see from podcast guesting
[00:23:08] Where to send people to connect at the end of the episode
[00:26:47] How to find the right podcasts to pitch
[00:31:53] Connect with Natalie
Trust is the most important factor for a successful podcast, not rankings or downloads
Podcast guesting is great for lead generation and finding good-fit clients without a huge audience
Building a small, quality email list of interested buyers is more effective than quantity
Summits and bundles can bring results, but podcasts create deeper connections with listeners
Preparation and understanding the host and audience are key when pitching to be a guest
Speaking on podcasts can lead to increased email list sign-ups and direct messages
The ultimate measure of success is when listeners join the speaker's offers
Prioritizing connection over working with celebrity entrepreneurs can lead to more sales growth.
Crafting irresistible calls-to-action that drive conversions
On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conversions and attract potential clients. Join me as we explore the psychology behind effective CTAs, the importance of clear and action-oriented language, and practical tips for designing eye-catching buttons. Get ready to take your lead generation game to the next level and see increased conversion rates on your website. Let's get started!
[00:00:57] Start by setting the goal for your website
[00:01:51] The role of calls-to-action in lead generation
[00:03:12] The psychology of an effective call-to-action
[00:05:46] How to get website visitors to click on your CTA
[00:09:08] Testing the effectiveness of your CTA
Crafting irresistible calls to action for conversions
The role of CTAs in increasing conversion rates
Using clear, action-oriented language in CTAs
Understanding the psychology behind effective CTAs
Design tips to make CTAs appealing and eye-catching
Strategic placement of CTAs on websites
Making CTAs stand out and easy to read
Preparing your business to scale & build a team
In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritize your responsibilities. Liz emphasized the significance of documenting processes and avoiding the pitfalls of linking accounts when setting up new accounts or logging in via third-party platforms like Gmail or Facebook. We also discussed the benefits of hiring a team and the importance of providing an exceptional client experience. If you're looking to prepare your business for future hiring and maximize your return on investment in team members, this episode is for you.
[00:01:52] Meet Liz Strong
[00:03:42] How niching can make your business more successful
[00:07:50] Laying the groundwork in your business before you're ready to hire
[00:11:27] Figure out what tasks you want to do in your business
[00:16:23] Look at your life and business to decide how to move forward with hiring
[00:19:45] Innovating what tasks you outsource
[00:23:02] Hiring people who are better at than you at tasks
[00:24:16] How to figure out who to hire first in your business
[00:31:24] Connect with Liz
Clearly define your business goals to effectively delegate and prioritize responsibilities
Documenting processes is essential for efficient delegation and eliminating bottlenecks
Avoid linking accounts to maintain security and control over access
Start with delegating the most challenging task to someone else
Hire a virtual assistant, then specialists like copywriters and designers as your business grows
Consider hiring an online business manager for team and project management
Reflect on your business direction and goals before making hiring decisions
Provide a great client experience to drive repeat business and referrals.
The Strategic Goal Setting Guide
Nurturing client relationships through intentional communication & service
In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling tasks for them as needed. I emphasize the importance of building trust with clients for long-term business success, as well as the value of referrals and the experience of working with a business. I discuss the importance of intentional and personalized communication and highlight the goal of offering exceptional service to retain clients and receive referrals. Finally, I touch on the significance of personalizing communication and show understanding for clients' personal lives to build meaningful relationships.
[00:01:40] Why client relationships are important in your business
[00:03:09] How to build and nurture meaningful client relationships
[00:10:48] Follow-up and support for existing clients
[00:13:04] Take action to create a intentional client experience in your business
Personalize client communication to build strong relationships
Offer ongoing support to enhance customer satisfaction and loyalty
Use email templates for consistent and efficient client follow-up
Nurture meaningful client relationships through intentional communication
Prioritize exceptional service to retain clients and generate referrals
Simplify the service process and address client concerns proactively
Actionable Information You Can Understand
I am obsessed with podcasts that break down information in an easy to understand way that help you feel empowered in your business. This podcast is just that! The perfect bite-sized episode edition to your morning routine!
Actionable tips for the win!
I’m a sucker for podcasts that don’t gatekeeper the good stuff. Samantha’s show is full of episodes with actionable tips that actually help and make a difference in your business!
The processes shared on this podcast are stellar! Thank you for giving me tangible steps to implement in my business!