50 min
Producing Thumb Stopping Content with Aaron Kaufman Driving Brand Growth
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- Careers
“Growth and building community is as critical as it always has been, but even more so is engagement and creating content that is really hitting the audience that you're after,” explains Aaron Kaufman, Director of Social Media of 2K Core Games & Corporate Channels. In today’s episode of the Driving Brand Growth Podcast, Aaron joins host Trevor Dudeck to talk about how to produce content that holds people’s attention long enough for them to stop scrolling.
The human attention span has changed over the recent years as media has become more readily available at our fingertips. If a brand wants to capture someone’s attention, they have about six seconds to do so before that person scrolls past that content to the next. Creating engaging content and understanding what platform to use to reach your desired audience is more important than ever. Aaron shares some of his tips for creating thumb-stopping content which are to increase content and engagement on the platform where your desired audience spends their time, to follow your gut when certain marketing campaigns catch your attention, and to keep your eye on the brands that inspire you.
Tune into today’s episode of Driving Brand Growth Podcast for a conversation with host Trevor Dudeck and special guest Aaron Kaufman to learn more about producing engaging content that will inspire your audience to stop scrolling and pay attention to your messaging.
Quotes
🍋 “The human truth was that we as humans, our attention span, looking at one thing, you’ve got six seconds to capture us, whether it's a YouTube video, or you're scrolling TikTok or Twitter.” (5:27-5:40 | Aaron)
🍋 “Watch time now is probably the single most important metric on YouTube that really helps define the algorithm. And that's the same for TikTok.” (7:46-7:55 | Aaron)
🍋 “Growth and building community is as critical as it always has been. But even more so is engagement and creating content that is really hitting the audience that you're after.” (8:30-8:40 | Aaron)
🍋 “What I'm trying to really get better at right now as a social marketer is understanding the channel, the audience, and the content that's going to work on that channel.” (21:43-21:52 | Aaron)
Podcast production and show notes provided by HiveCast.fm
“Growth and building community is as critical as it always has been, but even more so is engagement and creating content that is really hitting the audience that you're after,” explains Aaron Kaufman, Director of Social Media of 2K Core Games & Corporate Channels. In today’s episode of the Driving Brand Growth Podcast, Aaron joins host Trevor Dudeck to talk about how to produce content that holds people’s attention long enough for them to stop scrolling.
The human attention span has changed over the recent years as media has become more readily available at our fingertips. If a brand wants to capture someone’s attention, they have about six seconds to do so before that person scrolls past that content to the next. Creating engaging content and understanding what platform to use to reach your desired audience is more important than ever. Aaron shares some of his tips for creating thumb-stopping content which are to increase content and engagement on the platform where your desired audience spends their time, to follow your gut when certain marketing campaigns catch your attention, and to keep your eye on the brands that inspire you.
Tune into today’s episode of Driving Brand Growth Podcast for a conversation with host Trevor Dudeck and special guest Aaron Kaufman to learn more about producing engaging content that will inspire your audience to stop scrolling and pay attention to your messaging.
Quotes
🍋 “The human truth was that we as humans, our attention span, looking at one thing, you’ve got six seconds to capture us, whether it's a YouTube video, or you're scrolling TikTok or Twitter.” (5:27-5:40 | Aaron)
🍋 “Watch time now is probably the single most important metric on YouTube that really helps define the algorithm. And that's the same for TikTok.” (7:46-7:55 | Aaron)
🍋 “Growth and building community is as critical as it always has been. But even more so is engagement and creating content that is really hitting the audience that you're after.” (8:30-8:40 | Aaron)
🍋 “What I'm trying to really get better at right now as a social marketer is understanding the channel, the audience, and the content that's going to work on that channel.” (21:43-21:52 | Aaron)
Podcast production and show notes provided by HiveCast.fm
50 min