Producing writing at scale (featuring Vincent D’Eletto‪)‬ The Chats with Chip Podcast

On this episode of Chats with Chip, Vin D’Eletto of Word Agents joins the show to discuss his experience building an agency focused on providing writing that drives SEO. The pair discuss lessons for how agencies of all types can better manage the ongoing need for content, including recruiting writers and managing the process to deliver quality results for clients.



















Resources







* WordAgents* @WordAgents on Twitter







Transcript







The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.







Chip GriffinHello, and welcome to the Chats with Chip podcast. I’m your host Chip Griffin. And my guest today is Vin D’Eletto. He is the founder of Word Agents. Welcome to the show, Vin.







Vin D’ElettoThanks, Chip. Glad to be here.







Chip GriffinIt is great to have you here. And before we jump into the topics at hand, why don’t you share a little bit about yourself?







Vin D’ElettoSure. My name is Vin D’Eletto. I’m the owner and operator founder of WordAgents.com. We’re a content creation agency that specializes in SEO optimized articles. So basically, we take your keywords that you want to rank on Google, and we create really good content around them, that gives it the best chance possible to rank on Google. And that’s what we do. We’ve got about 200 American writers on stuff and we’re growing every day.







Chip GriffinFantastic. And what drew you to this Why did you decide to start this agency,







Vin D’Elettoum, I really got into the SEO affiliate world, building content, revenue generating content websites, and that was back in like 2008 2009 and to fund that generation of those websites, I was freelance, a freelance writer. And I quickly just realized how much demand there was for good content. And it just kind of grew organically from there. I started hiring my buddies, and everybody was helping me out writing. And eventually we just formed word agents in 2014. And it’s really hasn’t stopped.







Chip GriffinThat’s great. And writing is one of those things that just about every kind of agency, you can think of whether you’re PR marketing, advertising, digital, everybody needs it these days, and writers are often good writers, at least, are very hard to find. So I’d like to start there. I mean, how do you obviously you started with yourself, but how did you expand that network? How did you recruit people? And how do you make sure that you’ve got the highest quality writers possible?







Vin D’ElettoSure. So you know, there’s a delineation between types of content. So you know, old school PR agencies, they know all about branded content. That’s not what we do. We specialize in SEO Content writing for the internet. So there’s a very special way to do that. And we look for very special character traits for those types of writers. In the beginning, it was a lot of trial and error. Right? You know, I had I on boarded a bunch of writers that were just not the right fit. But through refinement of our process. We have a down to a science now. And basically what we do is we have all sorts of different outlets where we can obtain freelance writers from whether they’d be classified job boards, we have relationships with universities, and we get honor students from from English departments. Sometimes we actually just see a good blogger that wrote a great article,