24 min

Product Led Growth: Being Product-Led in a Highly Specialized Industry Better Product

    • Marketing

In the final episode of our product-led growth series, we are featuring Ryan Chan of UpKeep. Often when we hear people talk about product-led growth they talk about it using examples focused primarily on the B2B tech space. Ryan offers a different perspective. 
 
Upkeep’s mission is to empower maintenance workers to be more productive through the adoption of cloud-based technology. Instead of letting others’ notions around product-led growth drive his decisions, Ryan debunks the myths surrounding it sharing why it has been the right strategy for UpKeep. 
Join us next week as we kick off a new series: How to Learn Product. It’s a topic going unaddressed as there are no roadmaps or degrees for creating, designing, or building a better product. As always, we invite you to join our growing product community to access exclusive resources:  https://betterproduct.community/. 

In the final episode of our product-led growth series, we are featuring Ryan Chan of UpKeep. Often when we hear people talk about product-led growth they talk about it using examples focused primarily on the B2B tech space. Ryan offers a different perspective. 
 
Upkeep’s mission is to empower maintenance workers to be more productive through the adoption of cloud-based technology. Instead of letting others’ notions around product-led growth drive his decisions, Ryan debunks the myths surrounding it sharing why it has been the right strategy for UpKeep. 
Join us next week as we kick off a new series: How to Learn Product. It’s a topic going unaddressed as there are no roadmaps or degrees for creating, designing, or building a better product. As always, we invite you to join our growing product community to access exclusive resources:  https://betterproduct.community/. 

24 min