1 hr 26 min

Product Management & Monetization 101 & 201, with Gordon Rowe Playmakers - The Game Industry Podcast

    • Video Games

Gordon Rowe was a product manager on Mafia Wars, and then served as Zynga's only product manager on the 3rd party publishing team working with external studios to help them improve the performance of their games. He also worked on PC f2p as the Director of Product at Daybreak games. He's currently working at Facebook as an in-house consultant.

Gordon has worked with dozens of external studios and has problem solved their products, and evaluated their chances of success. These are superpowers you can develop by listening to this episode...

We dive deep into product management frameworks, rule-of-thumb KPI, common free to play errors, the evolution of monetization beyond pay-to-win, how to implement an analytics stack, and much much more.

If you work in, or have interest in, free-to-play games, this interview is absolutely unmissable.

Gordon Rowe was a product manager on Mafia Wars, and then served as Zynga's only product manager on the 3rd party publishing team working with external studios to help them improve the performance of their games. He also worked on PC f2p as the Director of Product at Daybreak games. He's currently working at Facebook as an in-house consultant.

Gordon has worked with dozens of external studios and has problem solved their products, and evaluated their chances of success. These are superpowers you can develop by listening to this episode...

We dive deep into product management frameworks, rule-of-thumb KPI, common free to play errors, the evolution of monetization beyond pay-to-win, how to implement an analytics stack, and much much more.

If you work in, or have interest in, free-to-play games, this interview is absolutely unmissable.

1 hr 26 min

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