Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel

Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring.

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way?

In this episode of Growth Stage, we interview Braden Steel, Sr. Product Marketing Manager at FastSpring, to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly thematic product launches to:

• Give the best best attention to all product releases.
• Tell an overarching product story where the whole is more valuable than the sum of its parts.
• Help marketing be planful and thoughtful so they can provide their best work for product releases.

If you’re running yourself ragged with over-active product roadmaps, endless “t-shirt” sizing for agile project estimations, slipping product release dates, or being worried about letting your product managers down, it may be time to consider thematic product releases. Learn how in this episode of Growth Stage. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.