Product Marketing Life

Product Marketing Alliance
  • 3.5 (21)
  • MARKETING
  • UPDATED DAILY
Product Marketing Life

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

  1. 3D AGO

    Public speaking, data, and discovery with Kristen Brooks, Octane

    In this episode, we sit down with Kristen Brooks, Senior Director of Product Marketing at Octane, as she shares her inspiring career journey – from her early days in partner marketing at Cisco to leading enterprise strategy and demand gen alignment.

    37 min

  2. 4D AGO

    AI WON'T replace you, but PMMs who use it MIGHT with Susanna Bogardus, Workday

    In this episode, Susanna Bogardus, Principal PMM at Workday, shares her path from account management to product marketing – and how AI tools like GPT-3 are reshaping how we work. She dives into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights. Susanna also shares top advice for aspiring PMMs: hone your soft skills and know your customer.

    28 min

  3. 4D AGO

    What it takes to get promoted in product marketing with Steffi Li

    In this episode, our host, Sid Khaitan, spoke with Steffi Li, Head of Product Marketing, about her path from advertising to building a career in technical B2B product marketing. She shares how a research background shaped her PMM instincts, what it’s like breaking into the field without a technical degree, and why domain knowledge and foundational processes matter – especially in early-stage startups.

    34 min

  4. JUN 27

    Surviving career chaos: “Pause if you must, but don't stop." with Michael Robin Hansen, Thomson Reuters

    In this episode, Sid talks with Michael Robin Hansen, Senior Product Marketing Manager at Thomson Reuters, about her unexpected journey from culinary school to product marketing. Michael shares how lessons from the kitchen help her manage product launches, her experience navigating layoffs, and what it takes to build a high-impact PMM team. They also cover how to break into product marketing without a technical background, the importance of curiosity and continuous learning, and why flexibility is key in fast-moving industries. Whether you're in marketing, pivoting careers, or just love a good origin story – this one’s for you. Read Michael’s PMA article here.

    45 min

  5. JUN 13

    Are tiger teams better than traditional teams? with Laura Kaminski, iTradeNetwork

    Laura Kaminski, Head of Product Marketing at iTrade Network, shares her journey from graphic design to leading product marketing. She dives into how AI, customer insights, and tiger teams are transforming how tech companies align strategy and drive results. A must-listen for anyone in product, marketing, or tech leadership.

    30 min

  6. 11/08/2024

    The good, bad, and spicy of transparent pricing with Madeleine Work

    Host Collin Mayjack spoke to Madeleine, the Product Marketing Manager at Chili Piper, about her career transition, as well as her company’s unique approach to product marketing, transparent pricing, and positioning.

    40 min

  7. 10/14/2024

    "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five

    In this episode of Product Marketing Life, host Collin Mayjack caught up with Logan Hendrickson, Product Marketing Lead at 15Five. If you’re tired of churning out one-pagers for your sales team, this one’s for you.

    39 min

  8. 09/27/2024

    Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

    In this episode Collin sits down with every PMM’s favorite camp counselor, Tamara Grominsky. Collin and Tamara went deep on the differences between inbound and outbound PMM (hint, we’re not talking about your sales motion) and why the classic on the shelf/off the shelf analogy to explain PMM just doesn’t work.

    46 min
See All (85)

Ratings & Reviews

3.5
out of 5
21 Ratings

About

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

Information

  • Creator
    Product Marketing Alliance
  • Years Active
    2020 - 2025
  • Episodes
    85
  • Rating
    Clean
  • Copyright
    © Product Marketing Alliance LTD
  • Show Website
    Product Marketing Life

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