Whether you're just starting out with an idea for a product, or you are years into your business and looking to take it to the next level, we are here to help you get to the next level. From marketing to operations and product design to management, we'll cover it all! We interview founders and operators of successful brands, giving you actionable, up-to-date information that you can quickly apply into your business. Now, let's powerup!
Using Direct Mail As a Digitally Native Brand With Megan Bortner
There comes a time in every direct to consumer brand's lifetime where they are spending on Facebook ads, Google Ads, Display ads, and feel somewhat tapped out on those channels. Even though the barrier to entry on digital PPC is so low and highly scalable, diversifying a advertising strategy is the best way to scale and future-proof a rapidly growing business.
Direct mail is making a comeback in the advertising space and it is proving to be even more effective than most digitally native brands originally thought. In this episode we go into detail on what direct mail looks like for a D2C company. From what the minimum spend looks like to what different kind of campaigns perform well, we talk about different strategies that a brand can employ to effectively scale a direct mail advertising campaign.
To learn more about Megan and Labyrinth Digital you can go to https://labyrinth.digital/.
The Inside Scoop On Google Ads From An Ex-Google Employee With Wyatt Moss
Wyatt Moss is an ex-Google employee. From his time working at Google he learned what worked and what didn't when it came to advertising on Google. Fast forward a few years and now Wyatt personally manages the strategy and execution of millions of dollars in monthly ad-spend. Wyatt uses his insider knowledge and decade of experience to optimize digital advertising spend for his clients.
We dive into utilizing google ads in your business, when it makes sense, when it doesn't. We also chat about when you should use an agency or not. Paid advertising can be overwhelming, especially when it comes to all the functionality that google ads provides. We talk about some of those intricacies and how to increase your ROAS.
If you're interested in reaching out to Wyatt about his services, you can reach him through his website https://www.mossdigitalstrategies.com/.
The Truth About SEO, What You Can Do On Your Own And What You Should Hire Out
Jeff Oxford is a specialist in eCommerce search engine optimization. He walks us through the newest as well as the time tested techniques in SEO. Obviously he does this all day everyday and would love to have more clients to work with, but Jeff also drops some truth bombs on how a small startup business can start getting SEO traction without breaking the bank on hiring an agency.
We talk with Jeff about a few key things that any brand can implement in order to start ranking well for their desired keywords. He even tells us how to effectively vet a new agency to make sure they are a good one (because we all know there are more mediocre ones than actual good ones!)
Search engine optimization is a zero sum game, so it will always have to play a role in your marketing efforts even if you pull back on it for a year or two. Your competitors are most likely coming after your position so don't get lazy with your SEO game!
To contact Jeff just go to his website 180marketing.com.
The Asia Alternative, Sourcing and Manufacturing In Mexico With Jorge Arana
With all the supply chain issues we've experienced over the past 2 years with no end in sight, many brands are looking to alternatives to manufacturing in Asia. The obvious answer for manufacturing in North America is Mexico.
Jorge Arana is an experienced Mexican businessman who has started and operated many different businesses within Mexico and the US. He takes us through different options that brands have when looking to move manufacturing or just second sourcing in Mexico. There are even industries and products that he doesn't recommend trying to manufacture in Mexico due to government regulations and tariffs.
We discuss when it makes sense to make the move to Mexico and when it doesn't. In the end, Mexico is a viable solution for manufacturing many types of products. With labor rates similar to China and shipping times of only a few days (instead of months) to the US, Mexico is becoming a larger player in the manufacturing world.
For more information on nearshoring visit https://viastara.com/solutions or to contact Jorge via email at firstname.lastname@example.org.
Will Walmart.com be the new Amazon and what you should know about this emerging platform w/ Hunter Stutz
Hunter Stutz, from Pitted Labs, talks to us today about the ins and outs of walmart.com. Pitted labs started out as an amazon agency and has expanded into multiple different channels including a fulfillment center and VC firm. One of their most unique expertise is on taking brands who sell on Amazon and expanding their reach to Walmart.com
Hunter dives into how Walmart.com compares to Amazon, why a brand would want to sell on Walmart.com, how to be successful on Walmart.com, and what expectations they should have while selling on Walmart.com. Spoiler alert, it won't be as big as Amazon, at least not yet, but as an early adopter your brand will be able to capture traction on Walmart.com before it really takes off.
If you are interested in talking with Hunter and Pitted labs, please visit their website here.
Getting The Most From Your Paid Advertising With Gabe Scaglia Diaz
Gabe is a master at driving traffic through many paid advertising channels such as Facebook ads, Google ads, influencer marketing and more. Most of his experience has been in driving sales for direct to consumer eCommerce brands. He recently moved into the fintech Saas world, where he is able to take the principles of marketing a physical into a service based software business.
Gabe walks us through how he builds his frameworks, or funnels, and how building a strong foundation of touch points with your traffic works no matter the industry or product.
Connect with Gabe on Linkedin.