39 min

"Productize" by Eisha Armstrong Business Bookshelf

    • Business

Episode 172 of the Business Bookshelf podcast - Eisha Armstrong - author of "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"

Eisha is a business leader with expertise in product innovation and product portfolio management.  She currently serves as an advisor to B2B C-Suite executives, guiding them through market research, new product innovation, new product design and launch, and digital transformation journeys.

Eisha is the author of “Productize: The Ultimate Guide to Turning Professional Services into Scalable Products”. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.

However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

I talk to Eisha about:


The 4 level innovation ladder.
The role of a MVP when creating a product.
The product development cycle

Eisha's company is called Vecteris and can be found here - www.vecteris.com.

The book can be purchased here - https://amzn.to/30XgYIu.

The Business Bookshelf podcast can be found here or on your favourite podcast player.

Virtual Book Launch Service

Are you an author and would like to launch your business or technology book to a global audience?  The Business Bookshelf Podcast can run a Virtual Book Launch for you.

It will include:


Planning sessions with you
60 minute live event on Linkedin, Facebook and Youtube
Upto 3 guest to appear and endorse your book
Social media support and activation
Prizes and giveaways
The edited event to share with people who couldn’t make it
Three social snippers to share on social media
A dedicated episode on this podcast.

To find out more visit www.businessbookshelfpodcast.com.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/businessbookshelf/message
Support this podcast: https://podcasters.spotify.com/pod/show/businessbookshelf/support

Episode 172 of the Business Bookshelf podcast - Eisha Armstrong - author of "Productize: The Ultimate Guide to Turning Professional Services into Scalable Products"

Eisha is a business leader with expertise in product innovation and product portfolio management.  She currently serves as an advisor to B2B C-Suite executives, guiding them through market research, new product innovation, new product design and launch, and digital transformation journeys.

Eisha is the author of “Productize: The Ultimate Guide to Turning Professional Services into Scalable Products”. More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors.

However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.

I talk to Eisha about:


The 4 level innovation ladder.
The role of a MVP when creating a product.
The product development cycle

Eisha's company is called Vecteris and can be found here - www.vecteris.com.

The book can be purchased here - https://amzn.to/30XgYIu.

The Business Bookshelf podcast can be found here or on your favourite podcast player.

Virtual Book Launch Service

Are you an author and would like to launch your business or technology book to a global audience?  The Business Bookshelf Podcast can run a Virtual Book Launch for you.

It will include:


Planning sessions with you
60 minute live event on Linkedin, Facebook and Youtube
Upto 3 guest to appear and endorse your book
Social media support and activation
Prizes and giveaways
The edited event to share with people who couldn’t make it
Three social snippers to share on social media
A dedicated episode on this podcast.

To find out more visit www.businessbookshelfpodcast.com.


---

Send in a voice message: https://podcasters.spotify.com/pod/show/businessbookshelf/message
Support this podcast: https://podcasters.spotify.com/pod/show/businessbookshelf/support

39 min

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