Productized, Priced, and Principled - Boro Business Lab

Company: Boro Business Lab
Owners: Dean Heasley
Year Started: 2020
Employees: 11-25 

Most marketing agencies rely on complexity to justify their value. Not Dean Heasley. In this episode, Dean shares how a quirky team, a 7-step service model, and a jar of avocado dip helped create an agency built on clarity, humor, and honesty. If you serve local businesses, or want to, this episode shows how simplicity and strong values can be your best strategy.

Inside This Episode:

• The moment three freelancers realized they were stronger together
• Why most small businesses don’t want strategy and what they really want instead
• How productizing services made selling and fulfillment easier
• The power of staying curious, especially in sales
• How one avocado dip became a symbol of team culture