145 episodes

Productized Talks Podcast is about finding the right answer when asking "How to create great products?". Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies.

Productized Productized

    • Technology
    • 5.0 • 1 Rating

Productized Talks Podcast is about finding the right answer when asking "How to create great products?". Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies.

    140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

    140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success

    Dive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to customer-centric digital opportunities.

    Join us for an enlightening evening where ideas flow as freely as the drinks during our networking sessions—hosted at the vibrant Cofidis space. Then, immerse yourself in talks that promise to elevate your digital conversion strategies with Luís Broegas & André Arrimar, and learn firsthand how Léa Samrani achieved a staggering +50% revenue growth in just 5 months.

    Speakers Spotlight:

    Léa Samrani: https://www.linkedin.com/in/lea-samrani/
    Luis Broegas: https://www.linkedin.com/in/luis-broegas/
    André Arrimar: https://www.linkedin.com/in/andrearrimar/
    André Marquet: https://www.linkedin.com/in/marquet/
    --

    Join Productized Conference 2024, which is back in Lisbon on Oct 3-4.

    🤝 Meet 500+ product players from around the globe
    💃 Actual business practices from 12 workshops,
    including Melissa Perri, Tami Reiss, Radhika Dutt, and many more.
    🍹 Have fun at our afterparty!
    🎟️ Early-Bird Tickets now on SALE.

    • 22 min
    139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery

    139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery

    Join Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry.

    In this episode, we will uncover:
    The intriguing shift from public law and political science to product management.
    The impact of a diverse background on product management strategies.
    Key challenges and insights from transitioning across different sectors within tech.
    Building and fostering a product-centric team within an organization.
    The critical role of experimentation, data analysis, and user engagement in driving product success.

    In this episode, we covered:
    00:00:00 - Introduction to the Produtize Podcast and the Product Thinking approach.
    00:02:00 - Léa's unique journey from public law to product management.
    00:03:03 - Transitioning from digital marketing to the nuances of product management.
    00:05:08 - Exploring the marketplace sector: Challenges and insights.
    00:09:03 - Navigating the shift to B2C products and tackling new challenges.
    00:12:00 - How a background in law and politics enriches product management.
    00:15:00 - The significance of team building and developing a product focus.
    00:19:19 - Understanding user needs for effective product development.
    00:24:00 - Strategies for app scaling and enhancing user engagement.
    00:27:00 - Leveraging experimentation and data for product success.

    Where to find Léa Samrani?
    LinkedIn - https://www.linkedin.com/in/lea-samrani/

    Where to Find Andre?
    LinkedIn - https://www.linkedin.com/in/marquet/

    Dive into this enriching conversation to discover how Léa's diverse experiences have shaped her approach to product management, offering invaluable insights for product managers and innovators alike."

    • 54 min
    138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team

    138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team

    Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation.

    🎙️ Episode Highlights:
    * Leadership and team dynamics: Emphasis on guiding teams towards innovation and growth.
    * Product Management Excellence: Insights into setting shared product visions and strategies.
    * Driving Growth and Innovation: Discussion on significant projects and balancing experimentation with focused outcomes.
    * Educational Initiatives and Impact: Exploration of technology's transformative role in education and impactful projects.
    * Future of Product Management and Personal Growth: Trends in product management and continuous learning and growth strategies.

    In this episode, we covered:
    00:02:23 - "So I always try to lead by example."
    00:08:14 - "And so beyond the hiring, I'll look at open communication."
    00:10:10 - Discussion on fostering collaborative culture.
    00:12:12 - "We always need to be learning."
    00:14:10 - Insights on continuous improvement.
    00:16:16 - "Mentorship and developing teams."
    00:18:18 - Strategies for personal and team growth.
    00:20:20 - "The importance of hands-on learning."
    00:22:22 - "Building a successful product management team."
    00:24:24 - Key factors in team dynamics.
    00:26:26 - "Aligning team towards a clear vision."
    00:28:28 - Discussion on open communication and respect.
    00:30:30 - "The role of autonomy in product management."
    00:32:32 - Keeping abreast of market trends.
    00:34:34 - "Fostering a sense of purpose and direction."
    00:36:36 - Celebrating team achievements and learnings.
    00:38:38 - Wrap-up and closing remarks.

    Where to find Diana Stepner?
    LinkedIn - https://www.linkedin.com/in/dianas/
    Newsletter: Diana stepner.com

    Where to Find André Marquet?
    LinkedIn - www.linkedin.com/in/marquet/

    • 41 min
    137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking

    137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking

    Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health.

    Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist.

    She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities

    🎙️ Episode Highlights:
    1. Raquel deep dives into the importance of effectively evaluating research needs before choosing a methodology.
    2. The difference between customer conversations and rigorous research and how these two types of research can be combined
    3. How to effectively share research insights and involve the product team in the research agenda.

    Where to find Raquel?
    LinkedIn: https://www.linkedin.com/in/raquelvalongofelix/

    Where to Find Margarida?
    LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

    • 50 min
    136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality

    136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality

    Join André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s.

    In this episode, we will explore:

    * The evolution of product management over the past two decades
    * The role of vision in driving product innovation
    * Strategies for effective product leadership in today's fast-paced market
    * Overcoming challenges and setbacks in product development

    Episode Highlights:

    1. The inception of Fabrice's career as a product visionary and his early influences
    2. Insights into the process of transforming a vision into a tangible product
    3. The significance of customer-centric design in product development
    4. Fabrice's approach to leadership and fostering creativity within teams
    5. Practical advice for aspiring product managers and leaders

    Discover Fabrice's perspective on navigating the complexities of product innovation, from conceptualizing ideas to executing strategies that bring visions to life. This conversation is a must-listen for anyone interested in the intricacies of product management and the journey of turning great ideas into successful products.

    Where to find Fabrice des Mazery?
    LinkedIn - https://www.linkedin.com/in/product-ethics/

    Where to Find André Marquet?
    LinkedIn - www.linkedin.com/in/marquet/

    • 1 hr 8 min
    135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.

    135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.

    135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education

    Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding.

    In this episode, we will uncover :
    * What is personal marketing, and why does it matter?
    * Communication with consumers in a digital age
    * How do you keep believing in yourself when others doubt you?
    * Changes in business communication and branding

    In this episode, we covered:
    0:51 Importance of personal marketing
    6:24 Elon Musk and Tesla as a personal brand
    8:17 Business schools and personal brand curricula
    10:00 “Reputation is everything!”
    12:11 Where to start?
    14:00 “We need to start treating our followers as kings and queens”
    14:10 Vlad’s origins and motivations
    16:49 Opportunities and challenges for business in the Middle East
    18:24 “If you are not competitive in business, you should not be in business”
    20:29 Streaming economy and ads
    21:34 The importance of networking
    24:25 Developing a personal brand as a start-up
    26:06 “You need to put a human face on your brand”
    26:56 Building their brand or building a career within established organisations?
    29:25 “I don’t work to fit in. I create my path”
    30:05 How to keep believing in yourself when others doubt you
    35:23 What kind of marketing professionals should companies hire?
    39:02 If you want to hire the best…
    41:20 Importance of trust in business and how to build it - talk the talk, walk the walk.

    Where to find Vladimer?
    Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/

    Where to Find Andre?
    LinkedIn - https://www.linkedin.com/in/marquet/

    • 46 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

howardtnyc ,

Super valuable

The guests surely know their stuff! Plus, each episode's full of awesome insights so you can be inspired to "productize" as well.

Top Podcasts In Technology

Lex Fridman Podcast
Lex Fridman
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
No Priors: Artificial Intelligence | Machine Learning | Technology | Startups
Conviction | Pod People
BG2Pod with Brad Gerstner and Bill Gurley
BG2Pod
Acquired
Ben Gilbert and David Rosenthal
Hard Fork
The New York Times

You Might Also Like