5 episodes

Listen as Greg Rollett, the ProductPro shares how you can turn your information into a profitable and lucrative information business.

The ProductProcast - Information Marketing Podcast with Greg Rollett Greg Rollett

    • Business
    • 5.0, 8 Ratings

Listen as Greg Rollett, the ProductPro shares how you can turn your information into a profitable and lucrative information business.

    ProductProcast Episode 19 – How To Get Started

    ProductProcast Episode 19 – How To Get Started

    Welcome to episode 19 of The ProductProcast! Today I'm having a discussion with our own in-house Production Coordinator, Dan Perichino, about where to get started in your own information product business. I know we talk a lot about what to do with these products, how to market them and how to be seen as the top celebrity expert in everyone's' marketplace, but we've never really covered how to start your own information product!

    So, how do you start? How do you come up with a solid idea? Once you have that idea, how do you know it will sell? What kinds of actionable steps can you take to get the ball rolling on your product? Dan and I will answer these questions and share our experiences while making not only products for our clients, but our own here at The ProductPros.

    If you are for looking for help to create your own information products, send an email to dan@productprosystems.com. We can talk one on one about making this happen for you!

    After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.
    Click here to check out the leading information marketing podcast on iTunes today!

    See you in the next one,

    Greg

    People In This Episode:

    Greg Rollett
    Dan Perichino

    • 19 min
    ProductProcast Episode 18 – Radio Sales Funnel

    ProductProcast Episode 18 – Radio Sales Funnel

    Welcome back to episode 18 of The ProductProcast! I'm over in Cleveland for the Dan Kennedy Titanium Mastermind and want to give you an inside scoop at my new radio show on FM WFLA 102.5 Orlando - how I landed in the studio; how it works, and most importantly - how I create a sales funnel out of it.

    In this behind-the-scenes episode, I want to give you guys an exclusive look at how my funnel sequence works. So grab your laptop, tablet, pen and paper, and get ready to write down some bullet points that could boost profits for your business.

    I'm going to explain my Welcome Packages, Shock and Awe Boxes, and something that I offer for free to all the listeners of my radio show. It's called the Ultimate Celebrity Expert Marketing Package, and you can get one too by heading over to RollettReport.com.

    If you are for looking for help to put together these types of offers for your business, send an email to dan@productprosystems.com.We can talk one on one about making this happen for you!


    Tune in to Orlando’s FM 102.5 WFLA every Wednesday following Dave Ramsey at 6PM EST, or tune in worldwide on IheartRadio to listen the The Rollett Report!

    After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.
    Click here to check out the leading information marketing podcast on iTunes today!See you in the next one,

    Greg

    • 24 min
    ProductProcast Episode 17 – Brian Kurtz

    ProductProcast Episode 17 – Brian Kurtz

    Welcome back to episode 17 of the ProductProcast! In this episode, I discuss direct response marketing with my friend Brain Kurtz. Brian has overseen the mailing of approximately 1.3 billion pieces of third class mail over the past 20 years, and is here to share some of his knowledge.

    Brain is all about returns on investment and the importance of understanding and knowing your audience while compiling your lists. No matter how big or small your list may be, you still need to segment your list - and Brian will detail how the whole process works.

    What comes first - the chicken or the egg? The product, the audience, or offer? What even goes into these campaigns? Brain will introduce something called the Concept Test to simplify the whole procedure.

    After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.

    Click here to check out the leading information marketing podcast on iTunes today!

    See you in the next one,

    Greg

    • 43 min
    ProductProcast Episode 16 – Organizing Your Input

    ProductProcast Episode 16 – Organizing Your Input

    Welcome back! In episode 16 of the ProductProcast, we’re going to talk about organizing our input. It’s all about the concept of generating enough content to have enough output.

    As Dan Kennedy says, “Without input, you cannot have output.” Well, I’m going to show you where to find input, both through print and online, and how to keep it all organized with some amazing tools.

    We are in the content business. Remember that. As an expert, people want content from you and they want more.. and more… and MORE. You want to control a spot in their brain. To do that, you need new stuff even if it’s wrapped around the same schtick.

    I’m also going to share some exciting news with you - my new radio show, tentatively titled The Rollett Report, is premiering March 5th on Orlando 102.5FM, 540AM & iHeartRadio - I will be able to show you behind the scenes: How it's working and the offers we are putting together… so stay tuned!

    Takeaways from this episode:

    Dan Kennedy’s events, writing, strategies & Mastermind highlights (Living Legend Formula SuperConference Preview)
    Where to find input
    How to organize with Evernote & other filing systems
    Business & Bourbon Podcast
    Celebrity Expert Live Video Podcast

    After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.



    Click here to check out the leading information marketing podcast on iTunes today!
    See you in the next one,

    Greg

    • 32 min
    ProductProcast Episode 15 – Dr. Rick Kattouf

    ProductProcast Episode 15 – Dr. Rick Kattouf

    Welcome back to episode 15 of the ProductProcast. In this episode, I  team up with nutrition and fitness expert, Dr. Rick Kattouf and discuss how to develop and build an efficient coaching business. Rick is the best-selling author of “The Secret to Winning Big” with Brian Tracy, founder of Team Kattouf Nutrition Supplements & creator of Coach 2 CEO. Dr. Rick is known for his triathlon and ironman coaching... but he’s known for doing all of it virtually. So - how does he do it?

    The online coaching world opens up the ability to help manage clients lifestyle and training 24/7!



    "Coaching is a collaboration. Its two individuals - client and coach coming together. Great communication by both parties; the understanding of what the client is looking for and great listening skills by the coach to implement the right plan for the client. But here’s the collaboration - the client has to do their 110% and bring their energy and focus to the table!"

    Dr. Rick explains how to monetize your online coaching business while efficiently managing your time. So, what’s his secret?

    Never. Setting. Limits.

    Visit Dr. Rick Kattouf's website at www.teamkattouf.com

    After you listen to this episode, I encourage you to leave us a review on iTunes and help us continue to spread the information marketing message with the world.

    Click here to check out the leading information marketing podcast on iTunes today!

    See you next time,

    Greg

    P.S. Here is a sneak peek at Rick's new product, Coach2CEO that I helped him put together. If you are a coach in any business, I advise checking it out.

    • 41 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Jcroft41 ,

Rockin’ and Infopacked!

Like other places I’ve gotten info and instruction from Greg Rollett, this podcast is proving to be chock full of useful, detailed and actionable steps to getting great products put together and sold.

Thanks for sharing so much, Greg. You’re a flippin’ open book when it comes to your business and I continue to get so much value from you because of it.

RGravesJr ,

Greg is the REAL DEAL! You must Subscribe!

And I'm not just saying this ... do yourself a favor and subscribe! I've listened to Greg's interviews on other podcasts and loved the insights and advice. But as soon as he came out with his own podcast ... I subscribed and wait for every value packed episode!

I met Greg in person at a marketing bootcamp and told him he's one of the few people I have to listen to on normal speed ... he talks fast and delivers great information that you don't want to miss!

So what are you waiting for ... subscribe and then leave a review!

The Automated Millionaire ,

Build a Bigger and Better Business

Greg Rollet really adds a lot of value and loads of great tips to how to reach a greater audience in order for you to build a bigger and better business.

If you want a fantastic business - in any industry - then you'l be well advised to listen in on Greg's podcast and bring your notebook and write down gold nugget after gold nugget.

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