37 min
Profile of Brendan Gahan, Partner at Mekanism The Influencer Marketing Lab
-
- Marketing
Episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism.
In this episode we discuss:
How Brendan cut his teeth selling-in Smosh as an early YouTuber dealA day in the life at Mekansim as Chief Social OfficerHow shoppable live-streaming will be a key trend within influencer marketingThe potential for Chinese-owned apps to displace Facebook and InstagramThe George Foreman Grill-ification of the creator economyCheck out the Influencer Marketing Lab website for full show notes and related links.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
Episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Brendan Gahan, Partner and Chief Social Officer at Mekanism.
In this episode we discuss:
How Brendan cut his teeth selling-in Smosh as an early YouTuber dealA day in the life at Mekansim as Chief Social OfficerHow shoppable live-streaming will be a key trend within influencer marketingThe potential for Chinese-owned apps to displace Facebook and InstagramThe George Foreman Grill-ification of the creator economyCheck out the Influencer Marketing Lab website for full show notes and related links.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
37 min