Profit by Design Dr. Sabrina Starling

Welcome! I’m Melissa Kay, the Lead Strategist at Tap the Potential, and I’m joined by Kaitlyn Beaver, the Success and Connect Team Lead and How to Hire the Best Strategist. Everything we are sharing with you about setting up your team for success, taming your gremlins, and claiming your freedom is exactly what our team is experiencing right now. Dr. Sabrina is on her  4 Week Vacation®, but we have the right systems in place to run Tap the Potential efficiently in her absence. Since the first day of her absence, our team has rallied to support each other, shift, and cover all the bases. Today, Kaitlyn and I are giving you a behind-the-scenes look at the steps necessary for a business owner to pull away for a 4 Week Vacation® and know that your team will continue to grow your business sustainably, effectively, and profitably while you are gone. Our hope is that you can join us in taking the 4 Week Vacation® pledge and focus on what matters most in your life. 
Profit by Design is a Tap the Potential Production.
Show Highlights:
What are your gremlins? Self-defeating behaviors and beliefsCommon examples of gremlins for business ownersThe myth of “no one can do this like me”The truth about your A-players: They crave opportunities to grow, shine, and be empoweredThe inevitable downward spiral of business owners who don’t set up their businesses to grow without themKaitlyn’s experience as the daughter of an entrepreneur (Fun fact: Melissa Kay is Kaitlyn’s mom!)Delegate, delegate, delegate!The truth about what’s happening at Tap the Potential right now while Dr. Sabrina is awayStepping away and trusting your team empowers them with confidence!
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
Get your copy of A Guide To Talking To Your Team About Profit!
Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment,...

This episode is the first of several hosted by Melissa Kay, Tap the Potential’s Lead Strategist, and Kaitlyn Beaver, Tap the Potential’s Client Success and Connect Team Lead and How to Hire the Best Strategist. We are keeping things running smoothly while Dr. Sabrina Starling is on her 4 Week Vacation®, which she unexpectedly had to begin earlier than planned. In today’s episode, you’ll get an inside look at what our team is experiencing in having all of the systems in place to run Tap the Potential effectively and efficiently. Since the first day of Dr. Sabrina’s absence, we have not missed a beat! Our team has the time and space to rally around one another with support and love in the midst of shifting and covering for her. We will be sharing a lot over the next five weeks about the Tap the Potential Solution and how we are implementing the principles and “walking our talk” to run this business effectively–whether Dr. Sabrina is here or not. Join us to learn how to align your team around your compelling, vivid vision, immutable laws, field of play, and filter questions. 
Profit by Design is a Tap the Potential Production.
Show Highlights:
Developing your compelling, vivid visionWhat do you want your life and business to look like?Start with the big WHY and let go of the HOW.Your vision becomes a filter to help you make decisions and avoid the survival trap. (Hear Kaitlyn’s vision board process!)Defining your immutable lawsThese are your core values, non-negotiables, fundamentals, and organizing principles.Your immutable laws help attract the right clients AND team members. (In our Better Business Better Life Program, we support you in articulating your immutable laws.)Understanding your field of playThis includes clear expectations, goals, and boundaries for team members, along with identifying what constitutes “winning” in your business.A coaching culture includes feedback and decision-making filters. Asking the right filter questions.The questions we ask determine the solutions we find. Better questions = better solutionsAsking better questions helps you avoid the survival trap and make decisions that align with your vision. Want a sustainably profitable business that gives you more time for what matters most AND more money in your bank account? We can help! Book a call with Kaitlyn today!
Links and Resources:
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player...

Today’s guest has taken a 4 Week Vacation® (it was actually for five weeks!) She knows the value of setting up a business so that work supports life and not the other way around, and she sees firsthand the impact on herself, her business, her team, and her family. We welcome Sarah for her third appearance on the Profit by Design podcast!
Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company in the rural mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over 10 years ago to provide peace of mind to busy and absentee property owners needing a reliable, professional, and trustworthy property maintenance company. 
Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works through flexible, kid-friendly, and remote work opportunities. They enjoy providing family activities for their team members throughout the year to show appreciation for their team’s hard work. They also love giving back to their community through donations and volunteering. When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.
Profit by Design is a Tap the Potential Production.
Show Highlights:
Sarah’s background story of starting her business during the pandemic and constantly struggling with cash flow, profitability, and burnout Sarah’s position as a graduate and alumni of the Better Business Better Life program—seeing her team members take advantage of the training benefits now!The rebuilding process when big changes occur and team members leaveEmpowering her team to handle challenges and issues while she took an extended vacationThe value of planning a “transition day” to reorient yourself on your first day back in the office after a long vacationSarah’s perspective on what’s been going right at Cabin Works since her last extended vacationThe beauty of having redundancy with every position on your team to promote sustainability and valueSarah’s full life away from work: skiing, biking, hiking, backpacking, and kids’ sports Dr. Sabrina’s How to Hire the Best teaching moment in highlighting what Cabin Works is doing right to attract A-players and be an employer of choice for their areaSarah’s decision for 2024: Why she’s NOT taking a 4 Week Vacation® this year but still has freedom and flexibility for trips, kids’ events, and family time away from workJoin our Pledge-A-Thon for the month of July by taking the free 4 Week Vacation® pledge. Take the pledge now!Sarah’s takeaways from today’s conversation: “It’s worth the stress and challenges in planning to take a 4 Week Vacation®. It makes your job easier and empowers your team to work from their strengths and take ownership over their role.”
Links and Resources:
Connect with Sarah Martin and Cabin Works: Website, Facebook, and Instagram
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course.a...

I’m excited to welcome Abby, Trent, and Laurie from Collected Living Design. This trio of business partners is sharing how they have taken their growing business and turned it into a business that truly supports their lives. They have been on this journey with us at Tap the Potential for about 1-½ years, and they have accomplished incredible things. Each of them is growing as a human being and learning valuable life lessons as they tweak their roles as business owners/partners. They have each been able to take extended time away from their business to enjoy their lives and families, which is a huge step for any small business owner. Join us for my conversation with Abby, Trent, and Laurie!
Profit by Design is a Tap the Potential Production.
Show Highlights:
The biggest surprises on this journey so far: a work-life balance IS possible, the right systems are EVERYTHING, and learning to enjoy the business side The importance of letting go of what brought you where you are–so you can move forwardThe hardest lessons so far: trusting others, setting aside time for visioning and goals, and accepting our own strengths and weaknessesCoaching advice for business owners sometimes seems counterintuitive—and it’s NOT all about the numbers and effort you put forth.Navigating “fires” in the business with accountability to each other about turning off  “work” modePersonal lives are different now for Trent, Abby, and Laurie because they can prioritize their energy levels, take unplugged vacations, and leave the mental stress at work each day. Trent’s experience in taking paternity leave when his new baby was born, Abby’s unplugged vacation to France, and Laurie’s upcoming tripGet the details about the Pledge-A-Thon for July for business owners. Find out more about your chance to win the How to Hire the Best Course for free and take the free 4 Week Vacation® pledge today!Perspectives from Trent, Abby, and Laurie on the biggest worries of business owners about taking a 4 Week Vacation®
Links and Resources:
Connect with Collected Living Design: Website
Put your stake in the ground to take your life back from your business! Join our Pledge-A-Thon in July by taking the free 4 Week Vacation® pledge today! We are looking for 100 entrepreneurs to take the pledge and be entered into a drawing to win a free pass to the How to Hire the Best Course. Take the pledge now!
Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!
Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
Ready to take your life back from your business?...

It’s not easy to plan for your 4 week vacation®️ as a business owner, but it CAN be done–and it WILL change your life and your business for the better. Seth Gordon joins me today to discuss the last few weeks of preparation leading up to his extended vacation this summer. He describes the mindset shifts it takes to leave hustle culture behind, the steps he’s taking now to prepare his team, and how letting go of control gives him what he desires most in life. Join us to learn more!
Seth Gordon is the owner and CEO of Glacier Supply Group in the Pacific Northwest. Glacier is a family-owned business that was established in 2021 when Seth and his wife, Leanne, purchased an existing business. They live in the Seattle area with their three energetic sons, ages 7, 5, and 3. Seth and his family love all things baseball, the Mariners, skiing, and crabbing.  
Profit by Design is a Tap the Potential Production.
Show Highlights:
Seth’s lightbulb moment at the EOS Conference in 2023Getting past the feeling of guilt by viewing an extended vacation as an opportunity for the team to step up and shineThe EOS (Entrepreneurial Operating System–based on the book, Traction by Gino Wickman) structure is designed to continue whether the business owner is there or not.The sense of loneliness and guilt in being an entrepreneur going against traditional hustle culture and being a trailblazerWorking fewer hours weekly depends on your focus on the highest-value activities (Seth shares how he did this.)Steps in Seth’s process to give up some control to other team members and working through the fear of “working less”Items in Seth’s personal VTO (Vision Traction Organizer)Improvements in Seth’s family relationships since he focuses now on “solving for life” instead of “solving for work”Seth’s focus for the next few weeks leading up to his 4 week vacation®️: delegation to a newly hired assistant, preparing to unplug from his phone, and forming a mindset to not think about workDr. Sabrina’s best tips for an unplugged and fully present 4 week vacation®️Seth’s plan for returning to work after his 4 week vacation®️ to keep from taking back the tasks he’s delegatedConsiderations in delegating, your accountability chart, and redundancy
Links and Resources:
Connect with Seth Gordon: Glacier Supply Group Website and LinkedIn
**Books mentioned in this episode: Letting Go by David Hawkins, Untethered Soul by Michael A. Singer, Buy Back Your Time by Dan Martell, Traction by Gino Wickman,a href="https://www.workthesystem.com/" rel="noopener noreferrer"...

Today’s episode dives into the vast opportunities and unique challenges of integrating AI tools into your business operations while maintaining your authentic brand voice. We all want to navigate the complexities of AI implementation with careful consideration, but the AI world can be overwhelming. My guest breaks down the common fears around using AI tools and gives insightful tips for using this technology thoughtfully and authentically to grow your business and free up your time. That’s what we are all about at Tap the Potential! 
Kinsey Soderberg is the brilliant mind behind her brand and podcast, Authentic AI. She helps down-to-earth entrepreneurs leverage AI tools in their businesses without wasting time or sacrificing authenticity. She champions a human-first approach, ensuring that AI enhances your business rather than overwhelming it, bringing your brand to the forefront, and helping AI work for you–and not the other way around. Kinsey teaches her clients how to use approachable methods for training their AI assistants and using AI tools in their everyday tasks and workflow, helping them get more done quickly without sacrificing quality. 
Profit by Design is a Tap the Potential Production.
Show Highlights:
Highlights of Kinsey’s path to becoming an AI expertAI tools can expand and amplify your creativity and critical thinking skills.Things to think about in training your AI assistants, like ChatGPT, to reflect your values, opinions, and brand identityConsiderations about your copyrighted material on ChatGPTExamples of how a business owner can benefit from using AI toolsExploring AI tools, like ChatGPT, Perplexity, Descript, Speeko, and moreHard lessons from Kinsey about using AI tools:AI is not always factual and correct.Be specific and direct in training AI tools like you would a team member.Start with one tool, one task, and one day at a time to fit AI tools into your workflow.Just because you CAN do more with AI tools doesn’t mean you HAVE to. Thoughtful parameters to put in place around using AI in our businesses to protect our authenticity and integrityCheck out Kinsey’s free Authentic AI Tech Toolkit, an exclusive library of recommended AI tools.Check out Kinsey’s two podcasts: Authentic AI Podcast and Feel Good Social Podcast
Links and Resources:
Connect with Kinsey Soderberg and Authentic AI: Website, Authentic AI Podcast, Feel Good Social Podcast, and Authentic AI Tech Toolkit
AI tools mentioned: 
a href="https://chatgpt.com" rel="noopener noreferrer"...