100 episodes

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join host, Dr. Sabrina Starling, The Business Psychologist™ and author of the The 4 Week Vacation and the How to Hire the Best Series, weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around.

Profit by Design is a Tap the Potential production.

Profit By Design A Tap the Potential Production in collaboration with Small Business Consulting Group

    • Business
    • 5.0 • 25 Ratings

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join host, Dr. Sabrina Starling, The Business Psychologist™ and author of the The 4 Week Vacation and the How to Hire the Best Series, weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around.

Profit by Design is a Tap the Potential production.

    2022 Strategic Planning Series BONUS: How Are You Doing?

    2022 Strategic Planning Series BONUS: How Are You Doing?

    One of the gifts we like to share here at Tap the Potential at the end of each year is a four-part series based on the in-depth strategic planning that we take our Better Business, Better Life™ clients through in order to prepare them for the year ahead.
    Today, Dr. Sabrina checks in to see if you’re making any progress toward your 2022 goals that will build your business up so you can get your life back! She also discusses the reason most of us don’t make the progress we would like to make. Don’t miss this inspiring and impactful episode as Dr. Sabrina shares additional tips and tricks for helping you get back on track for your best year ever. 
    If you have not yet had a chance to listen to the 2022 Strategic Planning Series, please see the helpful links below!
    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Writing down your goal dramatically increases your likelihood of achieving that goal. Sharing your goals with a trusted person is a great way to be accountable for making progress on the goal. Dr. Sabrina reveals the “missing piece” as to why most of us don’t make progress, and strategies we can use to overcome that. How consistent effort can make such a big impact in your personal and business lives. Surround yourself with people who honor your success. Dr. Sabrina shares the new tradition her family has started. Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. 


    Links and Resources:
    If you missed our 4-part 2022 Strategic Planning Series, you can listen to them here: Part 1, Part 2, Part 3, Part 4.
    Download your FREE Strategic Planning Workbook to assist you in your planning! 
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Check out our Better Business, Better Life™ program!
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

    • 18 min
    Take Your Interviews to the Next Level with Ryan Englin

    Take Your Interviews to the Next Level with Ryan Englin

    Today’s guest shares a professional passion with our very own Dr. Sabrina, and that is hiring the right people for small business. He brings a great perspective and unique learning points during this robust conversation that we can all benefit from, particularly around the interview tips he shares.
    Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.
    His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people.
    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Ryan divulges his compelling “why”. Ryan explains why the interview is his very favorite part of the hiring process. Here’s the main reason why people switch jobs. Interviewing mistakes to avoid! How to create opportunities during the interview to help the “real” person come out. Ryan shares what “Ninja Tools” his company has in its toolbox. Why you should be spending a minimum of six hours on the interview process. Ryan addresses the cost of turnover. Recruiting is really a part of your marketing!


    Connect with Ryan!
    On his Website, Facebook, Podcast, or LinkedIn.
    Download your FREE pdf copy of Ryan’s book: Unmasked: How to Hire the Ones You Won't Want to Fire here!
    Links and Resources:
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Check out our Better Business, Better Life™ program!
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

    • 43 min
    2022 Strategic Planning Series: Planning to Thrive for 2022

    2022 Strategic Planning Series: Planning to Thrive for 2022

    One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back.
    In last week’s episode, Dr. Sabrina guided us through designing our compelling business vision.
    In today’s fourth and final part of this strategic planning series, she asks some questions around determining what goes into budgeting and planning, so that you can build profit right into your business for 2022.
    This series has been our gift to you, and we sincerely hope that you have found value in this experience!
    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. What does thriving for you and your team members look like in 2022? What needs to be happening financially in the business for this to happen? Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, training, and hiring A-players, for example. If designing for profit seems insurmountable, then don’t miss the upcoming Better Business, Better Life™ jumpstart, where Dr. Sabrina shares how you can streamline your business and create the time and financial margins in your business so you CAN do these things! On the second-to-last page in your Strategic Planning Workbook, you will find the “Profit First Target Allocation Percentages” chart, which shows what sort of percentage you should be targeting for profit that is based on business revenues. Dr. Sabrina details what using the chart might look like. How to know if you’re charging appropriately. If you need help with more in-depth planning, check out our Better Business, Better Life™ program!


    Links and Resources:
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

    • 20 min
    2022 Strategic Planning Series: Visioning Your Business

    2022 Strategic Planning Series: Visioning Your Business

    One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back.
    Last week, Dr. Sabrina walked us through the very powerful “Gift to Yourself” exercise, which enabled us to examine not only our wins, successes, and breakthroughs of 2021, but also our losses, disappointments, and breakdowns. In today’s third installment of this strategic planning series, we’re going to have a little fun by designing your compelling business vision that will give you a higher quality of life in the year ahead.
    We hope you join us on this insightful adventure!   
    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Visioning is the most powerful and effective motivator for positive change. As Dr. Sabrina explains, when we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear. Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision. Since our brains like to think in images, it’s important for us to use words and language that evoke images when we are writing our vision. This way, when we share our vision with others, it’s like they’re seeing a movie in their head as we read our vision aloud. By using active language and speaking in the present tense, it’s as if it’s currently happening. What is the experience that you want to have for 2022? Dr. Sabrina asks powerful questions to help you identify the sweet spot in your business. How you and your team members can best utilize the Wheel of Life from your workbook. Are you a good fit for our Better Business, Better Life™ program? Book a call with us and let’s find out! Let’s continue to build on what we’ve learned so far and carry it into next week’s final part of this Strategic Planning Series, when Dr. Sabrina will guide us through designing for profit in the year ahead!


    Links and Resources:
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

    • 17 min
    2022 Strategic Planning Series: How to Be a “Gift to Yourself”

    2022 Strategic Planning Series: How to Be a “Gift to Yourself”

    One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back.
    In the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided us through some powerful questions designed to strengthen our resilience and recognize our accomplishments. This week, she shares the “Gift to Yourself” exercise because we don’t always stop and take the time to reflect, think, and design what we want, and this series is all about creating that space for yourself to do that!
    Please join us as we dive into this second part where we not only look back on your wins, successes, and breakthroughs of 2021, but also take a look at your losses, disappointments, and breakdowns.  This is a very powerful exercise and we sincerely hope you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Dr. Sabrina walks us through the very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook. Dr. Sabrina explains the “Veggies First” philosophy and how it impacts our quality of life. Sit with the following question during this upcoming week, and see what comes up: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life? If you do this exercise every year, you have a record of your accomplishments from year to year! Dr. Sabrina reminds us how important healthy boundaries are. Let’s keep building on what we’ve learned so far and carry it into next week’s Part 3 of this Strategic Planning Series, where Dr. Sabrina will be taking us through a visioning process for what your business will be like in 2022!  
    Links and Resources:
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Check out our Better Business, Better Life™ program!
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.

    • 22 min
    2022 Strategic Planning Series: Practicing Resiliency

    2022 Strategic Planning Series: Practicing Resiliency

    One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back.
    We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you!
    Please join us over the next four weeks as we will be doing reflection and we will be designing YOUR very own future through this exercise.
    Get ready to enjoy the mental space and freedom to reflect on what you have accomplished and learned in 2021 as you get ready to bring those learning insights with you into 2022!
    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
    Show Highlights:
    Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Receive immediate feedback on how your system is set up and what systems you can put in place to strengthen your business and improve your quality of life! What self-care practices have you let go of lately? What can you do to put self-care back into your schedule? Acknowledge the stressors and challenges that have happened in your personal and business lives over the past 12 months. Dr. Sabrina shares the Top 10 Normative Stress Life Events. What are your life lessons from the past 12 months? Resilience is all about your willingness to endure challenges and allow yourself to be fundamentally and forever changed, and that takes a lot of courage. Acknowledge the ways that you are better and stronger because of the challenges you’ve been through in the past year. The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal: Vulnerability Productive Perseverance Connection Grati-osity (Gratitude + Generosity) Possibility What are the opportunities that came out of the adversities that you have been dealing with? Are there possibilities that you are not seeing? Reflect on your wins and successes from 2021. Let’s build on what we’ve learned today and carry it into next week’s Part 2 of this Strategic Planning Series, where Dr. Sabrina will be taking us through the “Gift to Yourself” exercise.  
    Links and Resources:
    New! Now Available!! The 4 Week Vacation™ book with bonuses!
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.
    Check out our Better Business, Better Life™ program!
    Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.
    Mentioned Episode:
    165: How to Ask for Help with Rodrigo Laddaga Lopez
    Mentioned Book:
    The Obstacle is the Way by Ryan Holiday

    • 33 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

maddie@podcastingyou ,

Super informative!

Truly appreciate Dr. Sabrina Starling’s holistic approach to business and maximizing both profit and wellbeing. Each episode is incredibly insightful and inspiring, highly recommend!

Katie Keich, Full Advantage ,

Podcast Host!

It was such a pleasure being a guest with Dr. Sabrina Starling today. I thoroughly enjoyed being on her show. I believe her clients get the importance of starting with the end in mind. Kudos to her for reaching out and wanting to give her clients access to the credit and collections expertise.

megan@podcastingyou ,

Valuable Content!

Dr. Sabrina

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