253 episodes

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

Profit By Design A Tap the Potential Production in collaboration with Small Business Consulting Group

    • Business
    • 4.8 • 28 Ratings

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

    247: Is Your Business Taking Over Your Life?

    247: Is Your Business Taking Over Your Life?

    Is your business taking over your life? This is an important question to ask as you check in with yourself. It may be more accurate to ask the people around you what they are seeing. We business owners focus on putting out daily fires in our business to the point that we have no awareness of how other people see us, and those whom we love the most are watching us struggle and suffer. Don’t we owe it to them (and ourselves) to do better?
     
    I wrote the book, The 4 Week Vacation, to help business owners learn that work supports life and not the other way around. We developed our Better Business Better Life Jumpstart to help entrepreneurs and small business owners learn to recognize the signs that their businesses are taking over their lives so they can stop the cycle before it accelerates to burnout. In today’s episode, I want to give you some important questions to ask to help you figure out if your business is taking over your life, along with steps you can take to reverse the trend.
     
    Profit by Design is a Tap the Potential Production Production.
     
    Show Highlights:
     
    Questions to ask yourself and journal about:
    What has suffered in my life because of my business?
    How have the people closest to me been impacted by my business?
    What experiences have I missed or said NO to?
    In what ways have I neglected self-care?
    What dreams have I pushed away or let go of because of my business?
    What would I do if I could free up an extra 10 hours each week?
    How to dream of more and create a better future
    How to explore ideas and let new insights and awareness come to you
    Why you need to make the 4 Week Vacation Pledge (See Episode 245 for more info!)
    Don’t wait for the future to make big changes; start with micro changes today! We can help!
     
    Links and Resources:
    Make the 4 Week Vacation®️ Pledge:  www.tapthepotential.com/pledge   
    Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com   
    Let us help you and your business! Book a call with us today!
     
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
     
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.
     
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
     

    • 17 min
    246: Your Mental Health Matters

    246: Your Mental Health Matters

    Believe it or not, the month of May is winding down, and I want to acknowledge Mental Health Awareness Month with a topic that is vitally important for EVERY entrepreneur. Your mental health matters! It is important for you to take good care of yourself, check in with yourself, and understand where you are in relation to burnout. I know burnout; I’ve been there, I’ve studied it, and I know how hard it is to come out of a season of burnout.
     
    Burnout is not fun for you or your loved ones, and it’s not a healthy situation for you, your mental health, or your business. Join me for a closer look.
     
    Profit by Design is a Tap the Potential Production Production.
     
    Show Highlights:
    The greatest challenge in growing our businesses
    Why you might have an overweight business
    Burnout is normal—and what our research shows
    Are you the “frog in the pot of boiling water”?
    Signs of burnout–Watch out for these red flags!
    Why you MUST set limits and boundaries in your business
    How improvement in your business feels empowering and helps you progress in eliminating burnout
    Why vacations and time away (and unplugged) are essential
    Are you ready to make the 4 Week Vacation Pledge?
    Links and Resources:
    Make the 4 Week Vacation®️ Pledge:  www.tapthepotential.com/pledge   
    Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com   
    Let us help you and your business! Book a call with us today! 
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. 
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
    Think beyond Employee Appreciation. Check out Leadership Boot Camp today!
    New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!
     
     

    • 38 min
    245: Why is Leadership So Hard?

    245: Why is Leadership So Hard?

    Welcome to this episode, where we dive into the challenges of leadership in small businesses. During my recent travels and interactions with small business owners and entrepreneurs, a recurring theme emerged in our conversations. Many business owners approached me, seeking advice on the difficulties they face in leading their organizations. It struck me how prevalent this question was: Why is it so hard to lead in our small businesses? Let's explore why this challenge exists and recognize that while you excel in your area of expertise, there is little formal training available on leading in the context of a small business. So, join me as we delve into this important topic and uncover valuable insights along the way.
     
    Figuring out people and learning how different people handle relationships and anxiety were the things that prompted my interest in psychology, which led me to get a Ph.D. in counseling psychology. I wanted to help people with their challenges—and I still do. It is perfectly normal to struggle with learning to lead, but it is SO important on many levels. Your leadership and your ability to build a team and delegate impact your profitable revenue and growth. In Episode 238, I did a deep dive into getting out of your own way to be profitable in your business; go back and listen to learn more. That episode ties into today’s topic because learning to lead in your small business is the key to your profitability and freeing up your time so you can take your life back.
    Profit by Design is a Tap the Potential Production Production.
     
    Show Highlights:
    How I handled growing pains in my business in the early years when I faced a capacity issue and needed to hire someone to help
    How to address the gaps and blind spots when you are pulled in multiple directions (This happens as you go from the “selling and doing” phase to the “hiring and leading” phase.)
    How having systems in place can keep us from going down the slippery slope of self-doubt
    Why your focus has to shift from doing ALL the client-facing delivery and selling to growing leaders from your team members
    How having the wrong “warm bodies” in your business will multiply your leadership problems and deplete your confidence
    Are you on the slippery slope of doubting your leadership? Look at the quality of the people you are trying to lead.
    How A-players will give honest feedback about your leadership–without the sting
    Other factors that make leadership hard in a small business:
    Limited resources (You have to be innovative!)
    High turnover (Our How to Hire the Best Course can help you become an employer of choice!)
    How a coach/mentor can help broaden your limited perspective with valuable feedback
    How taking care of yourself with exercise, good sleep, meditation, and journaling can help you let go of leadership mistakes and improve your success
    Links and Resources:
    I’m looking for 150 entrepreneurs who are ready to commit to taking a 4 Week Vacation. If that’s you, email me sabrina@tapthepotential.com.
    Tell me you are making the 4 Week Vacation Pledge, your target date, and why it’s important to you.
    The Better Business Better Life Jumpstart begins May 15, and there will be another jumpstart in June. This free, live workshop runs for one hour each day during the week and will change your mindset about your business and set you on the course for exploding your profitable revenue! Sign up today!
    Let us help you and your business! Book a call with us today! 
    Join our Mighty Networks Community for extra support and resources!
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic
    Planner for 2023 at www.tapthepotential.com/planner. 
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth

    • 29 min
    244: Jumpstart Your 4 Week Vacation®

    244: Jumpstart Your 4 Week Vacation®

    Life is short! If something unexpected happened to take you away from your business, either short-term or long-term, is your business constructed to survive? Or–are you leaving your employees and loved ones at risk to have to scramble, struggle, and pick up the pieces without you? As entrepreneurs, we don’t just need to “grind it out” and sacrifice the time we have with our kids; those 18 summers go by quickly, and you’ll soon be standing with head-shaking disbelief as your “baby” traipses off into adulthood. Are you making the most of the time you have?
     
    I want to talk to you bluntly about why I’m so passionate about the 4 week vacation. If you want to enjoy your family, life, and kids, I’m here to support you. It is absolutely possible for you to have your business ready for your 4 week vacation in 12-18 months. Join me for a closer look!
     
    Profit by Design is a Tap the Potential Production Production. 
     
    Show Highlights:
     
    What the research shows about entrepreneurs, success, and burnout
    The key differences in business owners who are succeeding: leadership and systems
    How our FREE Better Business Better Life Jumpstart can help (Sign up NOW for this workshop!)
    Steps in the Tap the Potential Solution that are taught in the BBBL Jumpstart:
    Design your business to be sustainably profitable.
    Have a clearly defined sweet spot. 
    Innovate.
    Build a lean and mighty team.
    Wanted: 10,000 entrepreneurs who want to take a 4 Week Vacation®! Is this YOU?
    Why I want to disrupt hustle culture in entrepreneurship (I can teach you how!)
     
    Links and Resources:
     
    I’m looking for 150 entrepreneurs who are ready to commit to taking a 4 Week Vacation. If that’s you, email me sabrina@tapthepotential.com.
    Tell me you are making the 4 Week Vacation Pledge, your target date and why it’s important to you.
     
    The Better Business Better Life Jumpstart begins May 15. This free, live workshop runs for one hour each day during the week and will change your mindset about your business and set you on the course for exploding your profitable revenue! Sign up today!
     
    Let us help you and your business! Book a call with us today!
     
    Join our Mighty Networks Community for extra support and resources!
     
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
     
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.
     
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
     
    Think beyond Employee Appreciation. Check out Leadership Boot Camp today!
     
    Download our Workbook and take our Better Business Better Life Assessment.
     
    New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

    • 21 min
    243: How to Explode Your Profitable Revenue

    243: How to Explode Your Profitable Revenue

    Profitable revenue is different from regular revenue, and business owners must understand this concept. Today, I’m walking you through the Tap the Potential Solution, which is the basis for our Better Business Better Life program. Our specialty is supporting our clients with proven strategies to explode profitable revenue, so join us for a high-level overview in today’s episode.
     
    If you want more in-depth training, sign up for our Better Business Better Life Jumpstart that begins May 15. This free, live workshop can increase your profitable revenue and improve your business and life. Let us help!
     
    Profit by Design is a Tap the Potential Production Production.
     
    Show Highlights:
    How your hiring process can directly impact your profitability (You must hire, train, and retain A-players!)
    Components of the Tap the Potential Solution: 
    Design your business to be sustainably profitable.
    Niche down with a clearly-defined sweet spot.
    Innovation
    Build your lean and mighty team. 
    Why my team and I want to help you explode your profitable revenue because we have strategies that WORK!
    Links and Resources:
    The Better Business Better Life Jumpstart begins May 15. This free, live workshop runs for one hour each day during the week and will change your mindset about your business and set you on the course for exploding your profitable revenue! Sign up today!
     
    Need help with hiring practices? Check out our How to Hire the Best course! The deadline to sign up for the next course is Friday, April 28. Sign up today!
     
    Let us help you and your business! Book a call with us today! 
     
    Join our Mighty Networks Community for extra support and resources!
     
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
     
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. 
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
     
    Think beyond Employee Appreciation. Check out Leadership Boot Camp today!
    Download our Workbook and take our Better Business Better Life Assessment.
    New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

    • 18 min
    242: Great Place to Work Spotlight Featuring Nadine Carlson

    242: Great Place to Work Spotlight Featuring Nadine Carlson

    To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. Additionally, they must complete 90% of the action steps outlined in the course, which is no small feat. We love to honor those who are committed and dedicated to the mission of becoming a great place to work. Today’s spotlight shines on Nadine Carlson of Care Provider Solutions!
     
    Nadine Carlson has a passion for helping owners and operators reduce the stress associated with running Specialized Licensed Adult Foster Care Homes. These homes provide a supported living environment for adults and seniors who can no longer live independently. Nadine’s background includes running these homes for many years until she sold her successful company and transitioned into consulting for other owners. In her consulting role, as Nadine is learning how to become an employer of choice for A-players, she is sharing her knowledge with other business owners on their journeys.
     
    Profit by Design is a Tap the Potential Production Production.
     
    Show Highlights:
    An overview of Nadine’s background in adult foster care–what she has learned and why she shares it with others
    What Nadine experienced as a business owner trying to hire caregivers
    How Nadine’s hiring awareness shifted when she began looking for the “ideal team player”
    What happens when your immutable laws become part of the hiring process
    What Nadine learned about leadership and what A-players value most in their work
    How Nadine is teaching her knowledge to other business owners of supported care facilities
    What Nadine is seeing from her clients as she teaches them about hiring, training, and retaining A-players
    What we should know about the adult foster care industry
    What the biggest challenges are in the adult foster care industry–and the best solutions
    How Nadine has learned about streamlining processes for increased efficiency and profitability
    Links and Resources:
     
    Connect with Nadine and Care Provider Solutions: Website, Free Resources, and LinkedIn
     
    Mentioned in this episode: CEO Excellence by Carolyn Dewar, Scott Keller, and Vikram Malhotra
     
    Need help with hiring practices? Check out our How to Hire the Best course! The deadline to sign up for the next course is Friday, April 28. Sign up today!
     
    Let us help you and your business! Book a call with us today! 
     
    Join our Mighty Networks Community for extra support and resources!
     
    Learn more about our Breakthroughs Retreat scheduled for March 2024!
     
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the
     
    Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. 
     
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
     
    Think beyond Employee Appreciation. Check out Leadership Boot Camp today!
    Download our Workbook and take our Better Business Better Life Assessment.
    New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

    • 29 min

Customer Reviews

4.8 out of 5
28 Ratings

28 Ratings

Eddie J. Soto ,

Love profit by design

Christeen Era talking about letting go a certain part of the business in order to be profitable is something that I listened to a few times. Its scary and important conversationt to have.

Trevor Oldham ,

Awesome!

One of my new fav podcasts!

Katie Keich, Full Advantage ,

Podcast Host!

It was such a pleasure being a guest with Dr. Sabrina Starling today. I thoroughly enjoyed being on her show. I believe her clients get the importance of starting with the end in mind. Kudos to her for reaching out and wanting to give her clients access to the credit and collections expertise.

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