Profit Reset on an Aggressive Amazon Brand: A Strategy Shift

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:27 - Introduction

• 01:42 - Client strategy shift

• 03:37 - Growth vs. Profit

• 07:50 - Product-level focus

• 10:32 - Amazon net proceeds tools

• 18:43 - Campaign bid adjustments

• 24:12 - Profitability jump

• 29:34 - Next steps: strategic scaling

• 31:49 - When not to reset for profit

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR

• 5 Important Factors That Influence Amazon Ranking (Classic)

• Why Should You Rethink Your Approach to PPC on Amazon?

• How to develop a successful client relationship?

• What Amazon PPC Updates Do You Need for 2024? 

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host:  Michael Tejeda

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno