Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you.
We recently created a downloadable guide on Affiliate Marketing strategies to Survive and Thrive. Download these 20 strategies and tactics at https://jebcommerce.com/strategies/
5 Key Strategies for Newcomers
In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also underscores the significance of having a solid plan in place, encompassing tracking, commissions, consumer offers, compliance, and more. For further guidance or assistance, listeners are encouraged to reach out to JEBCommerce at gethelp@JEBCommerce.com.
BrandVerityFMTCThe PMA.orgMartechRecordAffiliate SummitJEBCommerce blogProfitable Performance Marketing podcastJEBCommerce YouTube channel
Marketing As An Act of Love and Other Concepts with Nick Charrow and Emma Wolff of Princess Cruises
In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team!
Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)
The Importance of Affiliate Channel Alignment and Equipping Your Publishers
In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.
From DC to Park City - An Affiliate Marketing Journey with Vanessa Isaacson
Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.
Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more.
The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer acquisition. Have you thought about increasing your EPC so you are more attractive to big and vital affiliate publishers? Have you thought about adding certain partners to increase your EPC so you are more attractive? Perhaps not, but Jamie and Vanessa discuss that today!
To contact Vanessa, follow her on LinkedIn: https://www.linkedin.com/in/vanessa-isaacson-4840b97/
Product-based Commissioning in Your Affiliate Program
Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods?
In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and affiliate perspectives. Our solution: a blended average commission, with insights on tailoring rates for specific products. Gain actionable tips, real-world examples, and insights into adapting commission structures for cashback and loyalty sites. Tune in for expert perspectives on effective affiliate program optimization, and learn how you can commission based on products to maximize both growth and profitability of your affiliate program!
EPC and How to Use it in the Affiliate Channel
Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively.
Here are two common EPC formulas:
earnings per 100 clicks - commissions paid / (clicks/100)earnings per click - commissions paid / total clicksA good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time.
Learn how you can manage EPC with tactics like general click management, optimization of high-click producers that do not convert, recruiting of high converting closers, and more.
Jamie mentioned a coupon case study during the episode. Most of the networks were involved and it gives you real data on the power (or lack thereof) of coupon publishers. Find it here: https://jebcommerce.com/lp/do-coupon-affiliates-drive-any-value/
HIGHLY RECOMMEND this podcast! Great conversations with the guests and Jamie does a great job asking great questions. Very entertaining and informative for sure!