The Programmatic Digest Hélène Parker

Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines.
So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! 
To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  
Additional Resources:
https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024
https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/ 
https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/ 
https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/ 
https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/



About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
(00:03 - 00:28) Arbitrage vs. Advertising
(04:08 - 05:41) Understanding MFA Websites and KPIs
(06:53 - 08:51) High Ad Density and MFA Sites
(11:32 - 13:10) Website Analysis and Verification Tools
(19:08 - 21:02) Inefficiencies in Digital Advertising Industry
(21:09 - 24:44) Ad Placement on MFA Websites
(25:53 - 28:36) Maximizing Efficiency With AI Tools
(36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT 
(44:33 - 45:01) Chrome Extensions for Industry Knowledge
 
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 
 

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




Get this directly in your inbox weekly including more gems! 
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8 
 
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 

Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying.
Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools.
The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. 
 
To get the training roadmap sample, request it here:
https://www.heleneparker.com/programmatictrainingsample/  



About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
(00:18 - 00:48) Agency World Dos and Don'ts 
(06:18 - 07:01) Agency Challenges and Solutions 
(10:11 - 11:50) Optimizing Agency Platform Efficiency  
(14:29 - 15:33) Streamlining Data Automation for Efficiency  
(18:23 - 19:18) Flexible Trial Periods for Growing Companies 
(29:02 - 30:04) Barriers to in-House Hiring and Training   
(33:47 - 35:33) Humanizing Sales Relationships 
(39:33 - 40:37) Honesty and Transparency in Sales  



Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 
 
Meet Our Guest:
Sergey Shchelkov: 
s.shchelkov@epom.com
linkedin.com/in/shchelkov
https://epom.com/ 

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




Get this directly in your inbox weekly including more gems! 
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8 
 
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 

Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer.
I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain.

Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak.
To get the training roadmap mentioned and the deck, request it here:
https://www.heleneparker.com/programmatictrainingsample/  
Access the YouTube here:
https://youtube.com/live/-agrIW_J5zE 
 
This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. 
 
What To Expect: 
- Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) 
- How to continue learning from me (free and paid training opportunities) 
 
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️ 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
06:44 - 07:56 Programmatic Trading Presentation
11:30 - 12:32 Defining Terms for Industry Confusion
27:11 - 29:57 Transparency in Audience Network and Programmatic
39:53 - 40:30 Understanding Supply Path Optimization 
50:09 - 51:55 Digital Marketing Analysis and Decision-Making 
56:55 - 58:48 Email Newsletter Audience Engagement Optimization 
01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics
01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration 





Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 
Honourable mentions: 
 
https://www.linkedin.com/in/alimanning/
https://www.chalice.ai/
 
https://www.linkedin.com/in/krzysztof-f-02987891/
https://adalytics.io/research
 
https://www.linkedin.com/in/christopherfkane/
https://jouncemedia.com/
 
https://www.linkedin.com/in/kerelcooper/
https://www.groupblack.co/ 
 
https://www.linkedin.com/in/devon-christopher-johnson-73730447/
https://www.linkedin.com/company/bomesi/
 
https://www.linkedin.com/in/lashawndagoffin/
https://colossusmediassp.com/
 
https://www.linkedin.com/in/justinvbarton/
https://www.blackenterprise.com/
 
https://blavitymedia.com/
 
https://www.shemedia.com/partner-network
 
https://www.linkedin.com/in/robertabeeler/ 
https://beeler.tech/

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




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Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. 
We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. 
Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. 
 
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
00:00:10 - Jobs in Adtech 
00:00:24 - International Collaboration in Programmatic Advertising
00:07:41 - Discussion on Cookie Deprecation
00:10:33 - First-Party Cookies and Advertising Strategy Importance
00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels)
00:16:46 - Importance of Transparency in Marketing
00:25:11 - Expressing Gratitude and Farewell
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 
Guest Information:
Manal Saho
https://www.linkedin.com/in/manal-saho-aab848142/  
https://preciso.net

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




Get this directly in your inbox weekly including more gems! 
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8 
 
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity.
We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences.
We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. 
 
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. 
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. 
We can help 2 ways: 
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️) 
Hire people from our program mentioned above 
Interested in training or hiring programmatic juniors? Book a Free Call
 
Timestamp:
00:00:10 - Jobs in Adtech 
00:06:11 - Navigating the Changing Tech Industry 
00:18:11 - Direct Versus Programmatic 
00:25:29 - Gaming's Impact and Engagement Expands
00:28:35 - Protecting Brand Integrity in Gaming 
00:35:00 - Learning and Growth in Leadership 
 
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
 
Guest Information:
Jayson Dubin
Jayson Dubin | LinkedIn 
http://www.playwire.com
Playwire (@playwireofficial) • Instagram photos and videos  

Meet The Team:
Hélène Parker - Chief Programmatic Coach
Helene Parker Consulting LLC  
Programmatic Media Experts | LinkedIn  
 
Learn Programmatic 
As a TEAM
As a Programmatic Ninja
Programmatic Coaching Newsletter 
 
Programmatic Digest
 Youtube | LinkedIn | Instagram
 
Manuela Cortes - Co-Host 
Programmatic Digest In Espanol 
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn




Get this directly in your inbox weekly including more gems! 
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
 
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/



Also take a moment to check out:
How To Optimise Data Segment:
https://youtu.be/boj0SJF5kn8 
 
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
 
 
 

¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema.
¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency https://www.heleneparker.com/course/
Conoce más sobre Helene Parker: https://www.heleneparker.com/
Tu host: Manuela Cortes - https://www.linkedin.com/in/manuela-cortes-/