51 episodes

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Programmatic Digest's podcast Helene Parker

    • Business
    • 5.0 • 24 Ratings

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

    51. How Programmatic Teams Can Use Internal Automation for Efficiency

    51. How Programmatic Teams Can Use Internal Automation for Efficiency

    In the Sensei’s Corner this week, we welcome Noor Naseer, Sr. Director of Media Innovations & Technology at Centro. Noor talks about how automation tools are necessary for our industry to improve team efficiency by assessing opportunities and challenges in their day-to-day and across other departments. She also gives us some examples of how we can fix automation problems, and how automation has impacted media buying. Do you currently have internal automation? How are you inspiring your teams into being effective in their campaign performances? What are you doing to remain productive and creative? 
     
    Connect with:
    Noor Naseer: LinkedIn
    Centro: Website | Podcast 
    Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram
    Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup

    • 30 min
    50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

    50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

    In the Sensei’s Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.
     
    Click here to learn more about the IAB 2020 International Report on Programmatic In-housing
     
    Connect with:
     
    Professor Susan Wallace: LinkedIn 
     
    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn 
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 27 min
    49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant

    49. How To partner With Programmatic and Digital Media Vendors ft. Tyler Bryant

    This week we’re throwing it way back to when we welcomed Tyler Bryant in the Sensei's Corner, at the time he was the digital media director at RPM advertising, which specializes in travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and they produce television commercials for today's popular brand empires.
    We referred to the following articles/resources:
    [Critical Capabilities for For Ad Tech](https://www.gartner.com/doc/reprints?id=1-24PCEKKZ&ct=201130&st=sb)
    According to the Garter survey, 22% of the marketing budgets are invested in paid media across different marketing channels. More than half of that percentage is invested in digital advertising such as display, video, and ad platforms. Digital marketing leaders are responsible for using the marketing technology and trends when considering a new advertising technology solution. The Magic Quadrant for Ad Tech provides several different factors that differentiate ad tech providers.
    [The Trade Desk](https://pages.thetradedesk.com/Global_2020_09_GartnerReports_LandingPage_Redirect.html?aliId=eyJpIjoidXRXVHo2c1wvcUphbWJFVmsiLCJ0IjoiRUZGRktlTXNqdDhDZEJzeHlzaVVcL2c9PSJ9)

    Trade Desk, part of the ad tech space, is a marketplace that allows customers to purchase different types of advertisements and use that to run global campaigns in digital media. These advertisements include display advertising, social media, and advanced T.V. Unlike walled gardens, the open internet allows consumers to use the data to grow their audience and compare performances more openly and objectively.
    Connect with:
    Tyler Bryant: LinkedIn 
    Programmatic Digest Podcast: Shownotes | Website | YouTube | LinkedIn 
    Helene Parker: Website | LinkedIn | Twitter | Instagram

    • 45 min
    48. Continuous Training In The AdTech Industry With Shiv Gupta

    48. Continuous Training In The AdTech Industry With Shiv Gupta

    We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile. 
     
    Who better to end our LinkedIn Live Series than with our good friend Shiv Gupta from U of Digital. We continued the conversation of how and why continuous education in the Ad-tech industry is so important. Shiv goes in-depth on the ways self-development and educating your team on an ongoing and continuous level is more impactful to longevity. He also touches on some ways U of Digital pushes through training decline and gives ways on how they move forward past those setbacks.
     
    Feel free to check the visual on YouTube as it is available now!



    Connect with:
     
    Shiv Gupta: LinkedIn | Website | Company LinkedIn
     
    Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram
    Helene Parker: Website | LinkedIn | Twitter

    • 23 min
    47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

    47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen

    We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.
     
    In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.
     
    Feel free to check the visual on YouTube as it is available now!
     
    Connect with:
     
    Gabriel Cohen: LinkedIn | Website
     
    Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram
    Helene Parker: Website | LinkedIn | Twitter

    • 36 min
    46. Who Do We Call When Understaffed? ft. digitalXmedia

    46. Who Do We Call When Understaffed? ft. digitalXmedia

    We had a LinkedIn Live Series a couple weeks ago where we live streamed the podcast interview on the Host’s LinkedIn profile.
     
    In the Sensei’s Corner this week we had Sanarr McLaughlin Co-Founder of digitalXmedia, who continued our talks on the importance of continuous education. She gave great insights on how outsourcing implementation is one of the biggest struggles in our industry. She goes in depth on the reasons why outsourcing is so important as well as giving us resources that we can start using right now to help.
     
    Feel free to check the visual on YouTube as it is available now!
     
    Connect with:
    Sanarr McLaughlin: LinkedIn | Website
    Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram
    Helene Parker: Website | LinkedIn | Twitter 

    • 31 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

Jonathan Jones Speaks ,

Hélène is the realest!

When it comes to doing your homework and the niche of her questions. Covering topics that are so essential Hélène is truly a skilled interviewer and takes this serious.

Jonathan Jones
Host of Your Podcast Mentor with Jonathan Jones

love the PJ app ,

Technically sound and understandable

Helene bring clear, relevant topics in a relatable way and guides her guests knowledgeable information to be relatable to the audiences need. Amazing content!!

TheCookiesMonster ,

Informative and Engaging!

Exceptionally insightful analysis of today's digital media ecosystem, all with an impressive diversity of perspectives across the industry! Helene's unbiased lens enable me to keep up-to-date and always growing.

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