Programmatic Pulse Sentient Talent

This week Sean is joined by Ronny Linder. Ronny is the Chief Product Officer and Partner at Relevant Digital Oy.

We talk about Ronny's career journey, and the challenges and opportunities for publishers in a privacy-first future. Ronny discusses the importance of understanding privacy regulations and the need for publishers to adapt and find alternative solutions. He also highlights the role of Relevant Yield in supporting publishers through the transition and mentions the use of topics and API solutions to maintain measurement effectiveness. The conversation covers various topics related to the ad-tech landscape and the challenges faced by publishers. The main themes include the impact of browser changes on measurement and monetization, key metrics for publishers to prioritize, the role of operational effectiveness, the potential of traffic shaping, the relationship between privacy frameworks and data transparency, and the future of remote working in the industry. The conversation also emphasizes the importance of passion, curiosity, and a people-focused attitude for excelling in the industry.


Sean's LI: https://www.linkedin.com/in/sean-sentient/
Ronny's LI: https://www.linkedin.com/in/ronny-linder-4453732/
⁠The Women in Programmatic Network | women in digital

Ep.24 | Mattia Salvi | Co-Founder & CEO at Aryel
Entrepreneurship. Start-Up to Scale-Up. Augmented Reality.
It was great speaking to Mattia , on the career journey he has been on so far and to hear where it is going. Aryel is on everybody's list of AdTech companies to watch out for. And for good reason. Learnt a lot from this one❗ Podcast Chapters;🎙 Early Career Journey🎙 Merging AR and Inventory with advertising🎙 Focus on marketing, creative and organic touchpoints🎙 Improving CTR and Engagements🎙 Future of AR Advertising 🎙 AR Advertising & Hardware Advancements🎙 Distribution and Partnerships are crucial 🎙 Focus on the Supply Chain 🎙 Advice for Excelling in the Industry

Shoutout to our proud sponsors - Relevant Digital Oy
Relevant Yield, a unified platform used by programmatic sellers to boost ad revenue, enhance programmatic operations efficiency and lower costs. It automates tasks and reduces reliance on developers, simplifying header bidding, especially server-side operations.
⁠The Women in Programmatic Network | women in digital

Summary


Respondology is a market leader in comment moderation on social media, working with brands and organizations to protect their audiences from hate, abuse, and toxicity. They provide three lines of defense for comment moderation: a customizable filtering dashboard, generative AI, and human moderators. Respondology works with a wide range of customers, including sports teams, consumer brands, and global organizations. Their solution helps create a safe space for fans, encourages positive engagement, and improves performance metrics such as return on ad spend and cost per acquisition. They differentiate themselves from censorship by focusing on removing abusive and toxic content while allowing constructive criticism and feedback. In this conversation, Sean and Alex discuss the different approaches to brand guidelines on social media platforms like Instagram, Facebook, YouTube, and TikTok. They also talk about the challenges of moderating content and dealing with spam and sex bots. Alex shares his experience of breaking into the UK market and emphasizes the importance of networking and maintaining relationships.

https://www.thewomeninprogrammaticnetwork.com/

https://www.relevant-digital.com/relevantyield

This week Sean is joined by Jon Nash, SVP Business Development at Cedara. In this conversation, Jon discusses his personal background, including his experience working in the UK and the US. He shares insights into the working culture in LA and the differences between London, New York, and LA. Jon also talks about his unconventional start in the professional workspace and his passion for music and comedy. He explains the inspiration behind Sedara's focus on carbon intelligence and sustainability and discusses the company's solutions and platform. Jon emphasizes the importance of measurement and scope 3 emissions and highlights the need for collaboration and action in the industry. He concludes by offering advice for excelling in the industry.

Proudly Sponsored by Relevant Yield - https://www.relevant-digital.com/relevantyield
This episode is sponsored by Relevant Yield, a unified platform used by programmatic sellers to boost ad revenue, enhance programmatic operations efficiency and lower costs. It automates tasks and reduces reliance on developers, simplifying header bidding, especially server-side operations.

Sean's LI: https://www.linkedin.com/in/sean-sentient/
Jon's LI: https://www.linkedin.com/in/jonathan-nash-a1848028/


https://www.thewomeninprogrammaticnetwork.com/

This week Sean is joined by Alex Savelyev, VP Product at Verve Group. Alex shares his career journey in AdTech, starting with an internship at a startup in Berlin. He quickly progressed from sales to account management and finance, eventually discovering his passion for product management. Alex explains the different levels and responsibilities in product management, emphasizing the need for a diverse skill set. He also discusses the length of time required to gain experience in each position. Finally, Alex provides an overview of the Verve Group, a privacy-first advertising technology company, and outlines the journey of a B2B ad tech product from concept to deployment. The conversation covers various aspects of product management, including the platform overview, the journey of an AdTech product, product validation, MVP phase, alpha and beta stages, making the product publicly available, measurement and reflection, feedback loop and continuous improvement, dealing with unsuccessful products, managing product managers in different verticals, and advice for junior product managers.


Proudly Sponsored by Relevant Yield - https://www.relevant-digital.com/relevantyield
This episode is sponsored by Relevant Yield, a unified platform used by programmatic sellers to boost ad revenue, enhance programmatic operations efficiency and lower costs. It automates tasks and reduces reliance on developers, simplifying header bidding, especially server-side operations.

Sean's LI: https://www.linkedin.com/in/sean-sentient/
Alex's LI: https://www.linkedin.com/in/alexandersavelyev/

https://www.thewomeninprogrammaticnetwork.com/

This week Sean is joined by Guy Jackson, Chief Commercial Officer at RAAS Lab & Co-Founder at Launchpad Ad-tech. Guy discusses his career journey in the advertising industry. He shares how he got started in the industry and the key moments that shaped his career. Guy also talks about his experience at Teads and the transformation of the business. He then explains the motivation behind starting Launchpad Adtech Consultancy Group and the services they provide. Finally, Guy discusses his role as Chief Commercial Officer at RASLAB and the innovative technology they offer.

Guy's LI: https://www.linkedin.com/in/guyjacksonedge/
Sean's LI: https://www.linkedin.com/in/sean-sentient/

www.sentienttalent.com
https://www.thewomeninprogrammaticnetwork.com/