Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact with brands, but also in how media is bought and sold. In just a few years, the media buying and audience management process has evolved exponentially: what used to be done over the phone is now accomplished in milliseconds via smart technology. Such a shift has changed the way advertisers and agencies manage and execute their digital marketing campaigns and has created a new niche within the space: advertising technology (a.k.a. ad tech). Yet the change from traditional media to digital requires a completely new skill set for marketers, who need to understand these changes and why they matter. In this podcast series we will tackle digital advertising’s most talked-about topics: programmatic education, big data, header bidding, and much, much more. We will release episodes on the last Friday of every month and will feature subject matter experts from a variety of backgrounds in the digital marketing realm. Join us as we untangle the mysteries of the ad tech industry together!
010 - Screen Size Matters
by Mike Fisher, Aulden Kaye, and Adam Lowy
009 - Identity Illuminated
by John Slocum and Jordan Mitchell
008 Chris Kane - Increasing your Marketing Potential with Programmatic
Chris Kane is the founder of Jounce Media, a consulting business focused on the Ad-Tech space.They work with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising.They help marketers be smarter buyers and publishers be better sellers through education and technical consulting support.
They offer customized off the shelf technology to solve specific marketing problems. Previously, Chris worked as Chief of Staff, CEO and CFO of AOL where he was responsible for the day-to-day operation of the management team. He led the AOL Data Portability Program that defines implementing and processing for monetizing of AOL’s data assets. Prior to AOL, he also worked at TURN, a top demand side data management platform where he led the East Coast Client Services team.
Full show notes: http://programmaticuntangled.com
The Importance of Data Governance in Programmatic
Alice Lincoln is the VP of Data Policy Governance at Media Math and has 15 years of experience in digital marketing, data product development and the protection of consumer privacy. In our conversation, we speak about the importance of protecting consumers privacy and data in an ever-growing technologically dependent world and the responsibility that tech companies and other industry groups should have to educate, inform, and be transparent on how consumers data is being collected and used.
006 The State of Programmatic in Southeast Asia with Anna Chan - Ep. 6
Anna is the Regional Managing Director of Amnet Asia where she is responsible for setting up Amnet operations in Asia. With over 20 years of advertising and digital experience in Asia Pacific and has held leadership positions in various organizations such as Yahoo. She speaks regularly at marketing conferences and is frequently quoted in press and industry journals.
What We Covered:
02:12 - How she got started in the digital industry
03:50 - The first time she heard the term, “programmatic”
04:48 - Differentiating the state of programmatic for Southeast Asia versus other markets in APAC and other regions
06:58 - Why programmatic adoption in Southeast Asia has had a slow start
10:35 - Is there enough educational resources in the region for people who want to learn more about programmatic?
12:04 - Are Advertisers in Southeast Asia Performance or Branding Advertisers?
14:05 - Which approach companies are taking - goal based vs branding and awareness
15:56 - The concerns clients have when investing in programmatic
16:24 - Transparency in the programmatic industry
20:09 - Education/Talent and how it relates to programmatic
25:12 - What her ideal conversation with clients is
32:00 - The future of programmatic in Southeast Asia
Full show notes: http://nmi.mediamath.com/podcasts
005 Joe Zawadzki - Programmatic and Science: A Leap Forward
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where programmatic marketing is headed, how AI will affect the industry, and the rise in popularity of header bidding.
02:25 - Joe has a very diverse history and career. What projects did he like working on the most?
09:25 - Does Joe see similarities between programmatic and quantitative analytics?
14:15 - What does Joe do with all his ideas? How does he keep organized?
16:05 - What was the inspiration behind MediaMath’s TerminalOne platform?
22:55 - More and more leaders are adapting to omni-channel marketing, why is that?
28:10 - TV is a completely different beast and has historically been more challenging to innovate.
32:35 - How does Joe handle the possibility of AI into the work he’s doing?
36:55 - Despite its challenges, header bidding has grown in popularity with publishers. Why is it popular and will it continue to grow?
41:00 - Joe is uncertain whether header will last the tests of time, and isn’t 100% sure whether it can keep up with a very demanding market.
Full show notes: http://nmi.mediamath.com/podcasts/
Customer ReviewsSee All
Authentic Voices, Inspiring Creativity
It's like Car Talk, if you were to be changing the media landscape rather than a fan belt. Christon & Correnti have been drivers of great brands establishing an authentic voice, always innovating to find where content can bring to life one's core values. Now it's their turn, their truly authentic voices shining through conversations with luminary peers of the industry.
Simply an advertisement for an educational entity
A Great Resource for Programmatic
A great start to this in-depth series on the ins and outs of programmatic ad buying. Looking forward to future episodes.