Project C.Y.A‪.‬ Julee Yokoyama

In part 3 of creating effective business statements, we explore the significance of value statements, their role as guiding lights, and how they intertwine with your mission and vision. 

You'll learn the power of core values and their profound impact on strategic decision-making, branding, and the long-lasting legacy you leave behind.

Topics Discussed in This Episode

- Understanding the Vital Role of Value Statements
- Decoding the Road Trip Analogy: Mission, Vision, and Values
- Value Statements in Action: From Team Management to Marketing
- Crafting a Principle Phrase: Your Business's Identity in a Sentence
- Practical Strategies for Developing Powerful Value Statements
- Cultivating Lasting Legacy: The Nexus of Value, Mission, and Vision

Resources Mentioned in This Episode
Ep. 5 - Mission Possible: Crafting Statements for Business SuccessEp.6 - Crafting Your Business Legacy: How Vision Statements Shape Your Succession PlanBrene Brown's Values List: https://brenebrown.com/resources/dare-to-lead-list-of-values/Terry Rice: If you're a consultant, solopreneur, or really into personal growth and being inspired, I highly recommend checking out Terry Rice. https://www.terryrice.co/ 

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Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/

Here's Part 2 of crafting impactful mission, vision, and values statements for your business. In this episode, we explore the power of crafting a compelling vision statement for your business. 
Your vision is like the destination you set on your GPS before starting a road trip – it's the clear picture of where you want to take your business in the future. 
Don't be afraid to dream big and aim for ambitious goals – your vision should be something bigger than yourself, inspiring and outliving you.
Topics discussed in this episode:
- The significance of a vision statement for your business
- Creating two versions of your vision statement: one for the business and one personal
- Painting a bigger picture with ambitious goals and aspirations
- Aligning your vision with culture, offerings, and the evolution of your team
- Ensuring your business thrives beyond your direct involvement through succession planning
Resources mentioned in this episode:
-Episode 5: Mission Possible: Crafting Statements for Business Success
- Julia Cameron's "The Artist's Way"
- David Bowie's quote on going beyond your comfort zone.
"If you feel safe in the area you’re working in, you’re not working in the right area. Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth. And when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting."
Tune in to learn how to make your vision statement a captivating story that communicates your aspirations and gets everyone on board with your exciting journey.

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Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/

I'm thrilled to kick off this exciting three-part series with you, where we'll explore the cornerstones of every successful business: the mission, vision, and values.

Join me as we explore the significance of these statements and how they influence delegation and succession planning, offering valuable guidance for business owners and entrepreneurs out there.

Topics discussed in this episode:
- Understanding the Basics: Let's start by understanding the importance of mission, vision, and values as the very foundation of a business. You will get clarity on what your business does, its aspirations, and the core principles that drive it forward.
- The Road Trip Analogy: To make it relatable, I'll share a fun road trip analogy. Imagine your mission statement as the vehicle driving towards future success, while the vision statement acts as the exciting roadmap to your desired destination. And your values? They're like those reassuring road signs, keeping your business on the right track.
- Crafting an Effective Mission Statement: I'll share some key questions to consider, helping you create a concise, clear, and motivational statement that truly reflects your business's purpose. Plus, we'll discuss the importance of making it strong enough to transcend individual leaders and prepare for a seamless leadership transition.
- Learning from Inspiring Examples: We'll take inspiration from well-known brands like Warby Parker, Life is Good, Honest Tea, and Toms Shoes, exploring their effective mission statements that communicate their purpose and target audience in a succinct manner.


Stay tuned for the next episodes, where we'll dive even deeper into the visionary aspect with the vision statement and explore the power of our core beliefs with the values statement.

Until then, happy planning, and I can't wait to catch you in the next one!

________________________________________________________
Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/

As a small business operations consultant with years of experience, I can't stress enough how vital it is to have a solid succession plan in place.

Succession planning is not just about retirement or selling your business; it's a versatile strategy that covers a wide range of scenarios. Whether you're planning for a temporary absence, like a well-deserved vacation, or contemplating long-term changes, such as retirement or possible incapacitation, having a well-defined succession plan is key.

Topics discussed in this episode:
- Succession Planning is Delegation Strategy: The episode emphasizes that succession planning for small businesses is essentially a series of delegation strategies. It involves considering scenarios that could lead to a change in your role, responsibilities, or availability in the business.
- Various Scenarios for Succession Planning: The episode discusses a range of scenarios that necessitate succession planning. These include temporary situations like vacations, leaves, and sabbaticals, as well as more permanent situations like selling the business, retiring, or addressing the business in case of incapacitation or death.
- Planning for Both Expected and Unexpected Scenarios: The host suggests that succession planning should encompass both expected and unexpected scenarios. This could involve planning for anticipated events like taking a vacation or transitioning to an advisory role, as well as considering the worst-case scenario of sudden incapacity or passing away.
- Organizational Efficiency and Risk Mitigation: Planning for succession not only prepares for the future but also improves organizational efficiency in the present. Documenting processes, responsibilities, and contacts creates a more streamlined operation, benefiting the business even if no major event occurs.

Succession planning is not just about preparing for the future. It also brings immediate benefits to your current work life. By organizing and streamlining your processes, you'll create efficiencies that enhance your day-to-day workflow. So, it's a win-win situation.

I'll also share my recommendation to start with two scenarios: 
the worst-case scenario (emergency or absence) the personal goal scenario (like that dream vacation you've been dreaming of). 
By tackling these scenarios, you'll not only get your affairs in order but als

________________________________________________________
Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/

In this episode, I'll guide you through the different types of response plans and highlight their varying effectiveness in addressing risks. We'll explore the nuances of prevention planning, contingency planning, and continuity planning, uncovering how each approach can contribute to mitigating uncertainties and maintaining business operations. 


I'll also shed light on the power of succession planning, an incredibly versatile tool that's value extends beyond what you might think. With succession planning, you can protect your business, secure its future, and navigate unexpected scenarios with confidence.


PS: In Ep.2, we explored risk identification and evaluation, laying the groundwork for our current discussion. If you haven't had a chance to listen to that episode yet, I highly recommend starting there to get the full picture.


 Topics discussed in this episode:
- Risk response planning and its role in managing uncertainties
- The importance of addressing risks and opportunities proactively
- Different types of response plans: prevention planning, contingency planning, and continuity planning
- The significance of assigning roles and responsibilities in response plans
- The benefits of succession planning and its relevance in ensuring the future of the business
Resources and Links mentioned in this episode:


Ep.2 How to Proactively Assess Your Risk and OpportunityFull Focus Planner (physical planner)ClickUp for project planning and team managementConvertKit Craft and Commerce Conference (for more information, sign up for the C.Y.A newsletter)
________________________________________________________
Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/

Have you ever felt like you were treading water in your business, barely able to catch a breath before the next wave hit you?
In this episode, we're diving into the fundamentals of risk assessment and opportunity evaluation, and how to plan your response effectively.
I address three everyday struggles faced by entrepreneurs: 
Lack of Visionary Perspective - You can gain clarity amidst the chaos by making time for strategic thinking and evaluating your business from a higher perspective. Get on board with "visionary airlines" and soar above the challenges. Weak Operational Foundations - Learn how to build a strong operational foundation by implementing solid systems, hiring the right resources, and establishing efficient processes. Strengthen your business from within and set yourself up for success. Failure to Manage Risk Effectively - Discover various risk response strategies, including avoidance, mitigation, acceptance, and transferring or sharing risk.You'll also be introduced to various risk response strategies, including avoidance, mitigation, acceptance, and transferring or sharing risk. 
By following these steps, you'll be better prepared to navigate the ups and downs of entrepreneurship and create a more successful and resilient business.
PS: Stay tuned for future episodes where we'll dive deeper into risk response planning.

Topics discussed in this episode:
- The significance of making time for visionary thinking in business planning
- The importance of building solid operational foundations to support business growth
- The role of risk management in minimizing blindside problems and roadblocks
Quotes: 
"You gotta get up to that 30,000-foot altitude to be able to take a breath and a calm look at everything that's going on around you."


"When you have proactively considered risk as a possibility, if it does come to pass, it's gonna hurt less because you've already acknowledged it and potentially have planned for it."

________________________________________________________
Hi Friend! I'm Julee Yokoyama. I help service-based entrepreneurs organize and protect their operations, and themselves, for more peace of mind, operational efficiency, and business growth.

15 years of experience has shown me many ways that "winging it" won't get you far in business or life. It's understanding how to assess risk, effectively plan, and have tough conversations BEFORE a crisis that we can experience more clarity, confidence, and even life fulfillment.

If you benefited from this episode, please take a moment to rate & review the show. This helps me reach more entrepreneurs, like you, who are ready to cover their asses!


🔗 Grab the FREE Assess Your Risk Workbook: https://www.projectcya.com/start/
🔗 Sign up for my newsletter https://www.projectcya.com/newsletter


👋 CONNECT WITH JULEE:
Instagram: https://www.instagram.com/juleeyokoyama/
LinkedIn: https://www.linkedin.com/in/julee-yokoyama/
YouTube: https://www.youtube.com/@juleeyokoyama
Work with Julee: https://juleeyokoyama.com/