Building on the Adidas family legacy: the impact of innovation on sports, gaining a competitive edge, and creating the future of sports tech w/ Alex Bente Decoded with Ryan Pallotta

Alex Bente is a Co-Founder ADvantage, a global VC fund that invests in companies innovating new technologies and disrupting many aspects of the sports space.

In our chat, Alex talks about the inspiration he draws from his great-grandfather Adolf Dassler—the innovative founder of Adidas. He describes his passion for getting more people involved in sports and shares a vision of how technology will change sports beyond recognition in the years to come.